India Beverage Packaging Market Overview, 2029

India Beverage Packaging Market Overview, 2029

The beverage packaging market in India is a mature and rapidly evolving industry, closely connected to the country's diverse beverage sector, which includes soft drinks, bottled water, juices, and alcoholic beverages such as beer and spirits. This market offers a range of packaging materials, including plastic, glass, metal, and paper, each catering to the specific needs of different beverage types. Demand for beverage packaging in India is primarily driven by consumers who seek convenient, high-quality, and aesthetically pleasing packaging that aligns with their lifestyle preferences and price points. Additionally, the rise of e-commerce and the growing popularity of on-the-go consumption further drive demand for practical and innovative packaging solutions. Retailers and beverage manufacturers in India also create demand for advanced packaging that extends shelf life, enhances brand appeal, and meets regulatory requirements. The country's evolving regulatory environment around safety and sustainability has influenced the industry to prioritize packaging options that are both safe and environmentally responsible. Raw materials for beverage packaging in India are sourced both domestically and internationally. India has a robust manufacturing sector and a well-established supply chain, allowing the efficient processing of raw materials such as glass, metal, and plastics. Additionally, the country produces a significant portion of its own raw materials, such as recycled PET (rPET) for plastic bottle production and recycled glass for glass container manufacturing. India's focus on sustainability is growing, with increasing awareness among consumers and producers about the environmental impact of packaging. This has led to a greater emphasis on using recycled and recyclable materials in beverage packaging, as well as the development of innovative, eco-friendly packaging options. Although challenges such as waste management and recycling infrastructure remain, India's beverage packaging market is poised for continued growth and innovation, driven by rising consumer demand and evolving industry standards.

According to the research report ""India Beverage Packaging Market Overview, 2029,"" published by Bonafide Research, the India Beverage Packaging Market is projected to add USD 3400 Million from 2024 to 2029. The growth of the beverage packaging market in India is driven by several factors unique to the country, reflecting its diverse beverage industry and evolving consumer preferences. One of the primary drivers is the rising demand for ready-to-drink beverages such as bottled water, soft drinks, juices, and energy drinks, fueled by India's large and growing population, particularly its young and urban demographic. As lifestyles become busier and urbanization increases, consumers seek convenient and portable beverage options that align with their on-the-go routines. Another key driver is the increasing focus on health and wellness among Indian consumers. This has led to a surge in demand for functional beverages such as herbal drinks, fortified juices, and low-sugar options. Specialized packaging that preserves the integrity of these products and communicates their health benefits to consumers is therefore in demand. Sustainability is becoming an important factor in the Indian beverage packaging market, with growing environmental awareness among consumers and producers. There is a rising demand for eco-friendly packaging solutions such as recycled, recyclable, and biodegradable materials. Government regulations and initiatives, such as the Plastic Waste Management Rules, are influencing manufacturers to adopt more sustainable practices in packaging. The rise of e-commerce and digitalization in India has also impacted the beverage packaging market. As online shopping gains popularity, there is an increasing need for packaging that is visually appealing, convenient, and robust enough to withstand shipping and handling. This trend drives demand for innovative packaging materials and designs that protect the product and enhance the consumer's unboxing experience. India's strong manufacturing sector and well-established supply chain enable efficient sourcing and processing of raw materials such as glass, metal, and plastics. The country produces a significant portion of its own raw materials, including recycled PET (rPET) for plastic bottle production and recycled glass for glass container manufacturing.

The beverage packaging market is characterized by three primary segments, each further classified based on specific attributes. Firstly, categorized by packaging type, bottles dominate the segment, representing the most prevalent form of beverage packaging. Alongside bottles, cans, pouches, and other packaging types such as boxes and kegs contribute to the market, offering diverse options to cater to various beverage types and consumer preferences. Notably, paperboard packaging is witnessing growth, driven by its eco-friendly appeal and versatility in design and functionality. Secondly, the market is segmented by material type, with plastic leading the pack due to its widespread use, cost-effectiveness, and versatility. Metal and glass also play significant roles in beverage packaging, particularly for certain product categories like carbonated drinks and premium spirits. However, there is a growing trend towards paper and paperboard materials, propelled by sustainability concerns and innovations in eco-friendly packaging solutions. Additionally, other material types, including biodegradable materials, are gaining traction as environmental consciousness rises among consumers and regulations become stricter. The beverage packaging market is divided by product type into non-alcoholic and alcoholic beverages. Non-alcoholic beverages lead this segment, encompassing a wide range of products such as bottled water, soft drinks, juices, and energy drinks. On the other hand, alcoholic beverages, including beer, wine, and spirits, constitute a significant portion of the market, each requiring specialized packaging to preserve product integrity and appeal to consumers. These segments reflect the diverse landscape of the beverage industry, with packaging solutions tailored to meet the unique demands of different beverage categories and market trends

The beverage packaging industry in India faces several challenges, including balancing sustainability with cost-effective production, evolving market dynamics, and compliance with rules and regulations. One of the primary challenges is the increasing emphasis on environmental sustainability. As awareness about the environmental impact of plastic waste grows, consumers and businesses are demanding more eco-friendly packaging solutions such as recyclable, biodegradable, and reusable materials. This requires manufacturers to innovate and invest in sustainable packaging options, which can increase production costs. Another challenge is the complexity of the supply chain in India, which includes a wide variety of geographic and climatic conditions. Packaging must maintain product quality and safety throughout distribution and storage, ensuring beverages remain fresh and intact while meeting consumer preferences for convenience and visually appealing designs. India has implemented regulations governing the beverage packaging industry, particularly in relation to sustainability and waste management. The Plastic Waste Management Rules mandate the extended producer responsibility (EPR) system, requiring manufacturers and importers to manage the lifecycle of their packaging, including collection, recycling, and disposal. Companies must meet recycling targets and participate in collection and recycling initiatives. In addition, India's ban on single-use plastics, including certain types of plastic bags and straws, affects the beverage industry and pushes companies to seek alternatives. The government has also set targets for increasing the use of recycled materials in packaging and reducing overall plastic waste. Further challenges include intense competition in the market, especially in the beverage sector, where both domestic and international players vie for consumer attention. This competition drives the need for innovative packaging that differentiates products on shelves and conveys brand identity effectively.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Beverage Packaging market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Packaging Type
• Bottle
• Cans
• Pouch
• Paperboard Carton
• Other packaging type (Boxes, Kegs)

By Materials Type
• Plastic
• Metal
• Glass
• Paper & paperboard
• Other material type (Biodegradable Materials)

By Product Type
• Non-alcoholic beverages
• Alcoholic beverages

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beverage Packaging industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.