India Athleisure Market Overview, 2029

India Athleisure Market Overview, 2029

The athleisure market in India has rapidly gained momentum over the past few years, reflecting a significant shift in consumer behavior towards fitness and wellness. As more individuals prioritize health, comfort, and style in their everyday lives, athleisure has emerged as a popular choice for both workouts and casual outings. This trend can be attributed to a growing awareness of fitness and a lifestyle shift that embraces active living, making athleisure a staple in many wardrobes. India's diverse demographic landscape plays a crucial role in shaping the athleisure market. With a large population of millennials and Gen Z consumers, there is an increasing demand for stylish and functional apparel that caters to their active lifestyles. This younger generation is influenced by social media and global fashion trends, driving the desire for fashionable yet practical athleisure options. Furthermore, the rise of health and wellness influencers and the proliferation of fitness studios have encouraged consumers to invest in high-quality athleisure products, resulting in a thriving market. Retail growth and the expansion of e-commerce platforms have also contributed to the athleisure market's evolution in India. Consumers now have easier access to a variety of brands and products, allowing them to make informed choices. Local and international brands alike are capitalizing on this trend by offering innovative designs and sustainable materials, appealing to the environmentally-conscious shopper. As the Indian athleisure market continues to flourish, it reflects a broader cultural shift towards fitness and well-being, establishing itself as a significant segment in the fashion and apparel industry.

According to the research report ""India Athleisure Market Overview, 2029,"" published by Bonafide Research, the India Athleisure market is anticipated to grow at more than 10.59% CAGR from 2024 to 2029. The India athleisure market is currently experiencing several notable trends that are reshaping its landscape. One of the most significant trends is the increasing focus on sustainability. With consumers becoming more environmentally aware, brands are responding by using eco-friendly materials and adopting sustainable production practices. This shift not only aligns with global standards but also resonates with the growing base of conscious consumers in India who prioritize eco-friendly choices in their purchasing decisions. In addition, the athleisure market in India is witnessing a surge in digital engagement. E-commerce platforms have become essential channels for brands to reach their target audience. This shift is especially pronounced among younger consumers, who prefer online shopping for convenience and access to a wider range of products. Brands are enhancing their online presence, utilizing social media for marketing, and leveraging influencer collaborations to effectively engage with potential customers. Government policies and initiatives promoting fitness and healthy living have also played a role in boosting the athleisure market. Campaigns aimed at encouraging physical activity and wellness are raising awareness and contributing to the growing popularity of athleisure wear. Brands that align their messaging with these initiatives often find a receptive audience eager to invest in activewear that complements their lifestyle goals. The athleisure market in India is on an upward trajectory, fuelled by a combination of sustainability trends, digital innovation, and a growing emphasis on fitness. As more consumers adopt active lifestyles, the demand for stylish, functional athleisure wear is expected to continue its growth, positioning India as a key player in the global athleisure landscape.

In the India athleisure market, the product type segmentation primarily comprises clothing and footwear, each playing a pivotal role in shaping consumer preferences. Clothing is the dominant segment, offering a diverse range of products that cater to various activities, from yoga and running to casual wear. Brands are focusing on innovative designs that blend functionality with style, appealing to consumers who desire versatility in their wardrobes. The growing demand for breathable, moisture-wicking fabrics and stylish cuts has led to an increase in the availability of athleisure clothing options. Footwear, while a smaller segment compared to clothing, is also witnessing significant growth in India’s athleisure market. Consumers are increasingly looking for comfortable, supportive footwear that can transition seamlessly from workouts to daily activities. Brands are investing in research and development to enhance the performance of their footwear, focusing on cushioning, stability, and durability. This trend is particularly popular among the younger demographic, who prioritize both style and functionality in their footwear choices. India's market continues to evolve, with manufacturers emphasizing the importance of quality and design to capture consumer interest. As more individuals adopt active lifestyles, the demand for both clothing and footwear in the athleisure segment is expected to grow, reflecting a broader cultural shift towards fitness and wellness in the country.

The athleisure market in India can be segmented by category into mass and premium segments, each catering to distinct consumer bases and preferences. The mass category is characterized by affordable pricing, making athleisure accessible to a broader audience. This segment has gained traction due to the increasing awareness of fitness and health among the general population. Brands targeting this category focus on offering stylish yet budget-friendly options, enabling consumers from various socioeconomic backgrounds to engage with the athleisure trend. On the other hand, the premium category is aimed at consumers seeking higher-quality products with innovative features and unique designs. This segment is gaining popularity as disposable income rises and consumers are willing to invest in premium athleisure apparel. Premium brands often emphasize performance, sustainability, and exclusive collaborations with designers or influencers, attracting a more discerning clientele. In India’s athleisure market, both categories play essential roles in promoting an active lifestyle, with the mass segment encouraging participation and the premium segment enhancing the overall experience of fitness enthusiasts.

In the India athleisure market, the segmentation by end user is primarily categorized into women, men, and kids, each presenting unique preferences and growth opportunities. The women’s segment is the largest, driven by a growing interest in fitness and wellness among women of all ages. Brands are increasingly offering a wide range of options, including leggings, sports bras, and athleisure dresses, designed to cater to both performance and style. The rise of social media and fitness influencers has also significantly influenced women’s purchasing decisions, motivating them to invest in fashionable and functional athleisure wear. The men’s segment is witnessing robust growth as well, reflecting a cultural shift towards active lifestyles. Men are increasingly engaging in fitness activities, leading to a higher demand for comfortable and stylish athleisure products. Brands are focusing on creating versatile designs that can be worn during workouts and casual outings, appealing to the modern man's desire for multi-functional apparel. The kids’ segment is another vital area within India’s athleisure market. With parents prioritizing health and wellness for their children, there is a growing demand for activewear that is not only comfortable but also durable. Brands are now offering playful designs and vibrant colors tailored to kids, encouraging physical activity from a young age. As awareness about the importance of fitness continues to rise, the athleisure market in India is expected to see sustained growth across all end-user segments, making it a vital component of the overall retail landscape.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Athleisure market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Clothing
• Footwear
• Other Product Types

By Category
• Mass
• Premium

By End User
• Women
• Men
• Kids

By Distribution Channel
• Offline Retail Stores
• Online Retail Stores

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

The approach of the report:
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Athleisure industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.