Global Squash and Syrup Market Outlook, 2028

Global Squash and Syrup Market Outlook, 2028

The global syrup and squash market is a robust and rapidly expanding industry that caters to the diverse and evolving preferences of consumers worldwide. Syrups and squashes, renowned for their concentrated flavours and versatility, have gained significant traction in the market. With a global population that embraces a variety of tastes and cultural influences, the demand for syrups and squash continues to soar. The market is propelled by several factors, including the increasing consumer inclination towards flavourful and customised beverages, the growth of the foodservice and hospitality sectors, and the constant innovation and product development by manufacturers. From traditional flavours like lemon and orange to unique combinations of fruits, herbs, and spices, syrup and squash manufacturers offer an extensive range of options to cater to different palates. Moreover, the rising health consciousness among consumers has led to the introduction of healthier and more natural alternatives, such as low-sugar or sugar-free variants. With the advent of e-commerce and online platforms, the global syrup and squash market has witnessed a surge in online distribution channels, enabling consumers to conveniently access a wide selection of products from the comfort of their homes. As the global consumer base seeks novel taste experiences and convenient beverage solutions, the syrup and squash market continues to expand its reach and offer a delightful array of options for consumers worldwide. Syrup and squash manufacturers are continuously innovating and introducing new flavours to cater to consumer demands. This includes unique blends, exotic fruit combinations, and even flavours inspired by popular beverages, such as coffee or tea-infused syrups. Syrups and squashes play a crucial role in mixology and cocktail culture. They are essential ingredients in creating flavourful and visually appealing cocktails and mocktails, adding depth and complexity to the overall drinking experience.

According to the research report, ""Global Syrup and Squash Market Outlook, 2028,"" published by Bonafide Research, the global Syrup and Squash market is anticipated to cross USD 12.53 Billion in size by 2028, increasing from USD 8.55 Billion in 2022. The market is expected to grow at a CAGR of 6.61% by 2023–2028. Changing consumer preferences for unique and innovative beverage options are driving the growth of the syrup and squash markets. Consumers are increasingly seeking new and exciting flavours, including exotic blends and combinations, to satisfy their taste preferences. Rising disposable income levels across various regions have led to increased consumer spending on indulgent and premium food and beverage products. Syrups and squashes, with their diverse flavours and versatility, offer consumers the opportunity to enjoy unique and high-quality beverage experiences. Urbanisation and the influence of Western lifestyles have introduced new beverage preferences and consumption patterns. As urban populations continue to grow, there is a higher demand for convenient and ready-to-drink beverages, including syrups and squashes. The Western influence also drives the popularity of specific flavours and trends in the global market. There is an increasing trend towards natural and healthier beverage options, including in the syrup and squash markets. Consumers are seeking products with reduced sugar content, natural ingredients, and no artificial additives. Manufacturers are responding by introducing low-sugar, organic, and plant-based syrups and squashes to cater to this demand. Furthermore, it is impossible to ignore the influence of social media platforms on consumer preferences and purchasing decisions. In order to get customers' attention and increase sales, visually appealing beverages, packaging, and presentations have become increasingly important. Manufacturers are focusing on making products that look good and promoting them on social media. There has been an increase in interest in culinary fusion and international flavours as a result of the market's global nature. Squashes and syrups that represent various cultures and cuisines are being explored by customers, demonstrating a desire for diverse taste experiences. In response to this trend, manufacturers are incorporating international flavours, spices, and ingredients. Based on the product types segment, which includes syrup and Squash, the global syrup market is large compared to the squash market. Worldwide consumers appreciate and consume syrup extensively. They are highly sought-after for their capacity to enhance the sweetness and flavour of a variety of products. Syrups add flavour, dampness, and surface to food varieties and drinks, making them more agreeable. The substantial size of the global syrup market can be attributed to the consistent demand for sweet and flavoured products as well as the convenience and variety provided by syrups. Syrup consumption is prevalent in various regions around the world. It is a staple ingredient in many traditional recipes and cultural cuisines. For instance, maple syrup is widely consumed in North America, while fruit syrups are popular in Europe and Asia. The global adoption of syrup as a sweetener and flavour enhancer across different culinary traditions contributes to its large-scale consumption and market size.



Based on the flavours types segment includes the Citrus Fruits(Lime, Lemon, Orange), Berry(Blueberry, Cranberry, raseberry, strawberry), Tropical & Exotic Fruits (Mango, Pineapple, Black Current and Apple), Mixed Fruit, Winter Squash ( butternut squash, spaghetti squash, acorn squash, kabocha squash, and pumpkin) and Others (Maple syrup, Black Forest, Vanilla, Peppermint, Caramel, Chocolate, Elderflowers). At a global level, the citrus fruit market is growing with the highest market share. Citrus fruits, such as oranges, lemons, limes, and grapefruits, are known for their refreshing and tangy flavours. Citrus fruit syrups capture these distinctive flavours and provide a burst of freshness when added to beverages and culinary creations. The popularity of citrus flavours among consumers drives the growth of the citrus fruit syrup market. Citrus fruit syrups offer versatility in their applications. They can be used as a flavouring agent in a wide range of products, including soft drinks, cocktails, mocktails, smoothies, desserts, sauces, and marinades. The versatility of citrus fruit syrups makes them desirable to both consumers and foodservice establishments, contributing to market growth. Citrus fruits are widely cultivated and traded globally. This availability ensures a consistent supply of citrus fruit extracts and concentrates, which are used to produce citrus fruit syrups. The global trade and distribution networks facilitate the availability of citrus fruit syrups in different regions, contributing to their growing market size. Based on the types of added sugar and non-added sugar, at the global level, added sugar is a growing market due to the fact that added sugar enhances the taste and sweetness of syrups, making them more appealing to consumers. Syrups are often used as sweeteners in various beverages, desserts, and culinary preparations, and the addition of sugar helps to create the desired flavour profile. The preference for sweet-tasting products contributes to the growth of the added sugar market within the syrup industry.

Based on the nature types, which include regular and blended, in the future the Blended types will grow at the highest CAGR rate. Blended flavours offer a high degree of customization and personalization, allowing consumers to tailor their food and beverage products to their specific preferences. Whether it's in beverages, snacks, confectionery, or other food products, the ability to create personalised flavour profiles using blended flavours resonates with consumers, contributing to their market growth. The global food and beverage industry is witnessing rapid expansion, driven by changing consumer preferences, urbanisation, and a growing middle class. As the industry expands, there is an increasing focus on flavour innovation and differentiation. Blended flavours play a significant role in helping food and beverage manufacturers create unique products that stand out in the market, driving their market growth. Based on the end user segment, which includes residential and commercial, at the global level, the commercial segment is leading the market. The commercial segment seeks to differentiate their menus and offer unique and appealing beverage options to customers. Syrups and squashes provide an opportunity to create signature drinks with distinct flavours, setting establishments apart from their competitors. The versatility of syrup and squash products allows for creativity and innovation in beverage offerings, driving their adoption within the commercial segment. The commercial segment includes institutional buyers such as schools, universities, hospitals, and corporate cafeterias. These entities often require large quantities of syrup and squash products for their foodservice operations. The demand from institutional buyers, who cater to a large number of individuals, adds to the prominence of the commercial segment in the market. Based on the distribution channel, it includes the supermarket, Convenience Store, online, and others (specialty store, direct sale). At a global level, the supermarket has the highest market share due to the fact that supermarkets and hypermarkets offer a wide variety of syrup and squash products from different brands and manufacturers. They provide an extensive selection of flavours, types, and packaging options, catering to diverse consumer preferences. The availability of a comprehensive range of products attracts customers and establishes hypermarkets and supermarkets as go-to destinations for syrup and squash purchases. Furthermore, Hypermarkets and supermarkets have a widespread presence, with many operating globally or across multiple countries. This international reach allows them to cater to diverse markets and consumer preferences. They can stock and offer a wide range of syrup and squash products from different regions, including both local and international brands, attracting a broad customer base.

Based on the report, global market is segmented into five region including the North America, Europe, Asia Pacific, South America and Middle East and Africa, at global level Europe is leading the syrup and squash market. Europe has a long-standing tradition of beverage consumption, including flavored drinks and syrups. Syrups and squash have been popular in European culture for centuries, and their consumption is deeply ingrained in culinary traditions and social occasions. This cultural preference and familiarity with syrups and squash contribute to the dominant market position of Europe. Europe offers a diverse range of syrup and squash flavors, appealing to different consumer preferences. From classic fruit flavors like strawberry, lemon, and raspberry to unique and exotic blends, European manufacturers excel in creating a wide variety of options. The availability of diverse flavors satisfies the demand for choice and contributes to the market dominance of Europe. Furthermore, Europe has witnessed a growing trend of mixology and craft beverages, with bartenders and mixologists experimenting with unique flavor combinations and creating signature drinks. Syrups and squash play a vital role in the mixology scene, enabling professionals to craft innovative and sophisticated cocktails. The popularity of mixology and craft beverages in Europe contributes to the demand for syrup and squash products.

Companies covered in this report:

The Coca-Cola Company, Nestlé S.A., Kerry Group plc, Britvic PLC, The Hershey Company, GAT Foods, Grupo Arcor, Dr Pepper Snapple Group Inc, Suntory Group, Carlsberg A/S, PepsiCo, Inc., The Kraft Heinz Company, Nichols plc, J Sainsbury plc, Hindustan Unilever Limited, Apollo Fruit Products, Simpsons Beverage Supply Co Ltd, National Beverage Corp., Almarai Company and A.G. Barr plc.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regions & Countries covered in the report:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Aspects covered in this report

• Global Syrup and Squash System market with its value and forecast along with its segments
• Region-wise Syrup and Squash market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Syrup
• Squash

By Types

• Added Sugar
• Non added Sugar

By End User

• Residential
• Commercial

By Flavour Types

• Citrus Fruits (Lime, Lemon, Orange)
• Berry (Blueberry, Cranberry, raspberry, strawberry)
• Tropical & Exotic Fruits (Mango, Pineapple, Black Current, Apple,)
• Mixed Fruit
• Winter Squash (butternut squash, spaghetti squash, acorn squash, kabocha squash, and pumpkin)
• Others (Maple syrup, Black Forest, Vanilla, Peppermint, Caramel, Chocolate, Elderflowers)

By Nature Types

• Regular
• Blended

By End user

• Residential
• Commercial

By Distribution channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel (Speciality store, direct sale)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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