Global Sport Utility Vehicle (SUV) Market Outlook, 2029

Global Sport Utility Vehicle (SUV) Market Outlook, 2029

SUVs have become a symbol of versatility, combining the ruggedness of off-road vehicles with the comfort and convenience of traditional sedans. The Sports Utility Vehicle (SUV) industry has witnessed a remarkable evolution over the past few decades, transforming from a niche market to a dominant force in the automotive landscape. In recent years, the automotive industry has witnessed a significant shift in consumer preferences, with Sports Utility Vehicles (SUVs) claiming the spotlight. The adoption of SUVs has been nothing short of remarkable, transforming these once-niche vehicles into the dominant force in the automotive market. This article explores the factors fueling the global adoption of SUVs, the impact on the automotive landscape, and the implications for both manufacturers and consumers. The perception of safety and security plays a crucial role in the adoption of SUVs. The elevated driving position provides a commanding view of the road, instilling a sense of confidence in drivers. The robust build and size of SUVs contribute to a feeling of security, making them a preferred choice for families. Automakers have capitalized on this by incorporating advanced safety features, making SUVs not only practical but also equipped with cutting-edge technology to enhance driver and passenger safety. The design evolution of SUVs has significantly influenced their adoption. Modern SUVs boast sleek and aerodynamic designs, shedding the boxy image of their predecessors. The aesthetic appeal, coupled with a wide range of customization options, attracts consumers looking for a vehicle that not only performs well but also aligns with their personal style. Luxury SUVs, in particular, have seen a surge in popularity, appealing to those seeking a combination of performance and elegance. Major automotive manufacturers have recognized the increasing demand for SUVs and expanded their product portfolios accordingly. This has led to a diversification of the SUV market, with models catering to different segments and price ranges. From compact crossovers to full-size SUVs, consumers now have a plethora of options to choose from, further fueling the adoption of these versatile vehicles.

According to the research report, “Global SUV Market Outlook, 2029” published by Bonafide Research, the market is anticipated to cross USD 1200 Billion by 2029, increasing from USD 892.39 Billion in 2023. The market is expected to grow with 6.44% CAGR by 2024-29. SUVs offer a mix of ample passenger space, cargo capacity, and the ability to handle various terrains, making them an attractive choice for families, adventure enthusiasts, and urban commuters alike. The high driving position and perceived safety benefits contribute to the widespread appeal of SUVs, meeting the diverse needs of a broad consumer base. Advancements in automotive technology have played a pivotal role in enhancing the appeal of SUVs. Manufacturers have incorporated cutting-edge features such as advanced safety systems, infotainment options, and hybrid or electric powertrains to meet evolving consumer expectations. These technological innovations not only enhance the driving experience but also address concerns about environmental impact, promoting sustainability in the industry. As global awareness of environmental issues grows, the automotive industry is witnessing a significant shift toward electric and hybrid vehicles, and SUVs are no exception. Many automakers are investing heavily in developing electric SUVs, combining the popularity of SUVs with the benefits of cleaner energy sources. This transition aligns with the broader trend of sustainability and contributes to reducing the carbon footprint of the automotive sector. The SUV market is highly competitive, with established players and new entrants constantly innovating to gain a competitive edge. Key players such as Toyota, Ford, Honda, and BMW have expanded their SUV portfolios to cater to different market segments. Additionally, luxury SUVs have gained traction, appealing to consumers seeking a blend of opulence and functionality. The intense competition has led to a continuous stream of new models, features, and design improvements.

Market Driverss
• Consumer Demand for Versatility: The primary driver for the global SUV market is the strong and sustained demand from consumers for versatile and adaptable vehicles. SUVs offer a unique blend of features, providing ample passenger space, robust cargo capacity, and the ability to navigate various terrains. This versatility caters to a broad spectrum of consumer needs, making SUVs attractive to families, adventure enthusiasts, and urban dwellers. The desire for a single vehicle that can seamlessly transition between daily commuting, family outings, and off-road adventures has significantly fueled the popularity of SUVs. The consistent demand for versatile vehicles ensures a steady market for SUVs, prompting manufacturers to continually innovate and expand their SUV offerings. This trend has led to the introduction of diverse SUV models, ranging from compact crossovers to full-size SUVs, to meet the specific requirements of different consumer segments.
• Technological Advancements and Connectivity: Advancements in automotive technology, particularly in the realms of safety, infotainment, and connectivity, serve as another major driver for the global SUV market. Modern SUVs are equipped with state-of-the-art features, including advanced driver-assistance systems, touchscreen infotainment systems, and connectivity options such as Apple CarPlay and Android Auto. These technological enhancements not only enhance the driving experience but also contribute to the overall appeal of SUVs. The integration of cutting-edge technology attracts tech-savvy consumers, influencing their purchasing decisions. Features like autonomous driving capabilities, smart navigation systems, and connectivity options make SUVs more attractive to a wide range of buyers. Additionally, as the automotive industry continues to evolve, the race to incorporate the latest tech features keeps manufacturers competitive in the SUV market.

Market Challenges
• Environmental Concerns and Fuel Efficiency: One significant challenge facing the global SUV market is the growing concern over environmental impact and fuel efficiency. Traditionally, SUVs have been associated with higher fuel consumption and carbon emissions due to their larger size and weight. As environmental consciousness rises and governments worldwide impose stricter emission standards, manufacturers face the challenge of balancing consumer preferences for SUVs with the need to reduce the environmental footprint of these vehicles. The pressure to address environmental concerns has led manufacturers to invest in developing more fuel-efficient and eco-friendly SUVs. The emergence of hybrid and electric SUV models is a response to this challenge, offering consumers the versatility of an SUV while mitigating the environmental impact.
• Regulatory Changes and Compliance: Another challenge for the global SUV market lies in the evolving regulatory landscape. Governments worldwide are implementing stricter regulations related to safety, emissions, and fuel efficiency. Adapting to these changes requires substantial investments in research and development to meet compliance standards without compromising the fundamental characteristics that make SUVs appealing to consumers. The need to comply with regulatory changes influences the design, engineering, and manufacturing processes for SUVs. Manufacturers must find innovative solutions to meet stringent standards without sacrificing performance, safety, or consumer preferences. This challenge presents an opportunity for industry players to invest in sustainable technologies and stay ahead of regulatory requirements.

Market Trends
• Rise of Electric and Hybrid SUVs: One prominent trend in the global SUV market is the increasing popularity of electric and hybrid SUVs. As the automotive industry undergoes a transition toward cleaner energy sources, consumers are showing interest in SUVs that offer the same versatility while being more environmentally friendly. Major manufacturers are investing heavily in developing electric SUV models to capitalize on this trend. The rise of electric and hybrid SUVs aligns with global efforts to reduce carbon emissions and combat climate change. This trend not only expands the market for SUVs but also positions the automotive industry as a key player in promoting sustainable transportation solutions.
• Continued Emphasis on Luxury SUVs: The luxury SUV segment is experiencing a significant upward trend, with consumers increasingly seeking vehicles that offer both performance and opulence. Luxury SUVs combine the spacious interiors and practicality of traditional SUVs with high-end features, advanced technology, and premium materials. This trend reflects a shift in consumer preferences toward vehicles that provide a luxurious driving experience without compromising on utility. The emphasis on luxury SUVs presents an opportunity for automakers to cater to a discerning consumer base. The introduction of premium features, exclusive designs, and advanced technology in luxury SUVs allows manufacturers to command higher price points and tap into a segment of the market that values both performance and sophistication.

Covid-19 Impacts

The pandemic led to widespread disruptions in global supply chains, affecting the production of automobiles, including SUVs. Shutdowns, restrictions, and lockdowns in various regions interrupted the flow of components and parts, causing delays in manufacturing processes. This, in turn, impacted the availability of new SUVs in the market. Many automotive manufacturers were forced to halt production temporarily or implement reduced capacities to comply with safety regulations and mitigate the spread of the virus. This resulted in delayed launches of new SUV models and constrained inventory levels, affecting both manufacturers and consumers. The travel restrictions and reduced mobility during the pandemic affected the demand for rental cars and fleet vehicles, including SUVs. The decline in tourism and business travel led to decreased demand for rental SUVs, impacting both rental companies and manufacturers supplying vehicles for fleet services. Economic uncertainties, job losses, and financial strain on consumers influenced their purchasing decisions. While SUVs remained popular, some consumers opted for used vehicles or delayed new purchases. Financial incentives and promotions became crucial for manufacturers to stimulate sales during a challenging economic climate. The economic uncertainties brought about by the pandemic influenced consumer behavior, impacting the demand for SUVs. While the demand for SUVs has remained relatively resilient compared to other vehicle segments, some consumers postponed purchases due to financial uncertainties, leading to a temporary dip in sales. With lockdowns and social distancing measures in place, the automotive industry, including the SUV market, witnessed an accelerated shift towards online sales and digital platforms. Virtual showrooms, contactless transactions, and online vehicle customization tools became more prevalent, allowing consumers to explore and purchase SUVs without physical dealership visits.

The growing popularity of compact SUVs in the market is driven by a consumer demand for a harmonious blend of urban-friendly size, versatility, and elevated driving experience.

The surge in the popularity of compact SUVs within the SUV market is primarily propelled by a fundamental shift in consumer preferences, reflecting a desire for a vehicle that seamlessly integrates the urban-friendly attributes of smaller cars with the versatility and elevated driving experience traditionally associated with larger SUVs. This trend can be encapsulated in the recognition that modern consumers are seeking a harmonious balance between practicality, maneuverability, and the benefits typically associated with SUVs. Compact SUVs address the challenges posed by urban living, where parking spaces are at a premium and navigating through congested city streets demands agility. The compact size of these vehicles makes them well-suited for urban environments while still offering the spaciousness, cargo capacity, and higher driving position that have made traditional SUVs popular. Beyond their urban-friendly dimensions, compact SUVs cater to a broad demographic, appealing to young professionals, families, and adventure enthusiasts alike. The versatility of the compact SUV segment is evident in the diverse range of models available, accommodating various budgets and lifestyle preferences. This adaptability has positioned compact SUVs as vehicles that seamlessly transition between daily commuting, family outings, and weekend adventures, capturing the multifaceted needs of today's dynamic consumer base. Technological advancements and design innovations have played a pivotal role in the rise of compact SUVs. Manufacturers have optimized interior space, ensuring that despite their smaller footprint, these vehicles provide a comfortable and technologically advanced driving experience. Additionally, fuel efficiency has become a crucial consideration, and compact SUVs often offer competitive fuel economy compared to their larger counterparts, aligning with the growing emphasis on sustainability and environmental consciousness.
Furthermore, the remarkable growth of Battery Electric Vehicles (BEV) SUVs within the SUV market can be attributed to a profound global shift towards sustainable and environmentally conscious transportation practices. With an escalating awareness of climate change and a collective commitment to reducing carbon footprints, consumers are increasingly prioritizing vehicles that align with these values. BEV SUVs, with their all-electric powertrains, offer a compelling solution to address environmental concerns while meeting the growing demand for SUVs. This paradigm shift signifies a departure from traditional combustion engine vehicles, as BEV SUVs contribute significantly to reducing greenhouse gas emissions and dependency on fossil fuels. The emphasis on sustainability extends beyond a mere consumer trend; it reflects a broader societal commitment to embracing cleaner and more eco-friendly modes of transportation. The appeal of BEV SUVs lies not only in their environmental benefits but also in the continuous advancements in electric vehicle technology. Manufacturers are investing heavily in research and development to overcome challenges related to battery range, charging infrastructure, and affordability. As these technological barriers are gradually dismantled, BEV SUVs become more accessible and practical for a wider consumer base. Governments worldwide are also incentivizing the adoption of electric vehicles through subsidies, tax credits, and infrastructure development, further accelerating the growth of BEV SUVs. Moreover, the automotive industry's commitment to sustainability aligns with the broader global agenda to achieve carbon neutrality. Major automakers are announcing ambitious plans to transition their entire fleets to electric vehicles in the coming years, with BEV SUVs playing a pivotal role in this transformation.

The growth of 5-seater SUVs in the SUV market is propelled by a combination of consumer preferences for a balance between spaciousness and maneuverability, making them versatile for both urban commuting and family-oriented activities.

At the heart of this trend lies the recognition that modern drivers seek a harmonious balance between the practicality required for daily urban commuting and the versatility demanded by family-oriented activities. The 5-seater configuration has emerged as a sweet spot, resonating with a broad spectrum of consumer needs and preferences. Unlike their larger counterparts, 5-seater SUVs strike a balance that addresses the challenges associated with urban living. Their more manageable size not only facilitates easier navigation through congested city streets but also alleviates concerns related to parking and fuel efficiency. The appeal of these vehicles extends beyond the urban landscape, positioning them as ideal companions for families and individuals engaged in diverse activities. The 5-seater SUV becomes a versatile choice, seamlessly adapting to the demands of daily commutes, family outings, and recreational pursuits. The inherent versatility of the 5-seater SUV is complemented by advancements in technology and design. Interior spaces are optimized to provide ample room for both passengers and cargo, ensuring a comfortable and practical driving experience. Additionally, manufacturers are increasingly incorporating cutting-edge features such as advanced safety systems, infotainment options, and connectivity features, further enhancing the appeal of these vehicles. Furthermore, as environmental consciousness grows among consumers, the 5-seater SUV often represents a more eco-friendly option compared to larger SUVs. The emphasis on fuel efficiency aligns with the broader industry trend towards sustainability, making these vehicles not only versatile and practical but also environmentally responsible.

The growth of petrol-based SUVs in the SUV market is propelled by a combination of improved fuel efficiency, lower initial costs, and the flexibility to meet diverse consumer needs.

The ascendancy of petrol-based SUVs in the SUV market is driven by a convergence of factors that collectively contribute to their growing popularity. One pivotal factor is the notable improvement in the fuel efficiency of petrol engines, addressing longstanding concerns about the environmental impact and operational costs associated with SUVs. Advancements in engine technology, including direct fuel injection and turbocharging, have significantly enhanced the miles per gallon (MPG) ratios of petrol-based SUVs, making them more appealing to cost-conscious consumers. Furthermore, the lower initial costs associated with petrol-based SUVs play a crucial role in their market dominance. Compared to their diesel or hybrid counterparts, petrol SUVs often come with a more affordable price tag, attracting a broader consumer base. This affordability factor extends beyond the showroom, impacting ongoing maintenance and repair costs, which are generally lower for petrol engines. This cost-effectiveness appeals to a wide range of consumers, from families seeking a versatile vehicle to urban commuters desiring the practicality of an SUV without breaking the bank. The flexibility of petrol-based SUVs in meeting diverse consumer needs also contributes to their market growth. Petrol engines offer a smooth and responsive driving experience, making them suitable for various driving conditions, from city commuting to highway cruising. This adaptability makes petrol-based SUVs versatile for a range of lifestyles, appealing to those who value the elevated driving position, spacious interiors, and rugged aesthetics characteristic of SUVs.

The growth of the SUV market in the Asia-Pacific region is primarily propelled by rising consumer affluence, changing lifestyles, and a shift in preferences towards larger, versatile vehicles that cater to diverse needs.

The remarkable growth of the SUV market in the Asia-Pacific region is intricately tied to a confluence of factors that collectively underscore a profound transformation in consumer preferences, lifestyle dynamics, and economic prosperity. As countries in the Asia-Pacific region experience rapid economic development, there is a notable rise in consumer affluence, resulting in an increased demand for vehicles that not only serve as modes of transportation but also reflect aspirational lifestyles. SUVs, with their robust and versatile design, have emerged as the epitome of modern automotive desires, resonating with consumers who seek larger, more feature-rich vehicles. Changing lifestyles further contribute to the popularity of SUVs in the region. Urbanization, expanding middle-class populations, and a shift towards more recreational and outdoor activities have fueled the demand for vehicles that seamlessly transition between city commutes and weekend adventures. The SUV's spacious interiors, elevated driving positions, and adaptable configurations make them well-suited to cater to these diverse lifestyle needs. Moreover, the safety and perceived prestige associated with SUVs play a pivotal role in their popularity in the Asia-Pacific market. The larger size and sturdy build provide a sense of security, a factor particularly valued in densely populated urban environments. Additionally, the SUV's ability to navigate various terrains, including challenging road conditions in some regions, further enhances their appeal. Government policies and economic factors also contribute to the growth of the SUV market in the Asia-Pacific region. Favorable financing options, tax incentives, and the availability of a wide range of SUV models at different price points make them accessible to a broad spectrum of consumers. Furthermore, manufacturers are strategically tailoring their SUV offerings to cater to local preferences, adding to the appeal of these vehicles in the diverse and dynamic markets of the Asia-Pacific region.

The competitive landscape for the SUV (Sports Utility Vehicle) industry is dynamic and intense, characterized by a diverse range of manufacturers vying for market share. Key players, both traditional automakers and newer entrants, compete in various segments to cater to the diverse preferences and needs of consumers. Traditional automotive giants, such as Toyota, Ford, Honda, General Motors, and Volkswagen, have a significant presence in the SUV market. These companies leverage their experience, global reach, and established brand equity to offer a wide range of SUV models, spanning from compact crossovers to full-size SUVs. Established automakers often have the resources for extensive research and development, allowing them to incorporate advanced technologies and design innovations into their SUV offerings. Luxury automakers, including BMW, Mercedes-Benz, Audi, and Lexus, contribute to the competitive landscape by offering high-end SUV models. The luxury SUV segment has seen substantial growth as consumers increasingly seek vehicles that combine opulence with the versatility of SUVs. These manufacturers emphasize premium features, cutting-edge technology, and sophisticated design to differentiate their offerings in the market. The rise of electric SUVs has attracted new entrants and disruptors to the industry. Companies like Tesla have gained attention for their electric SUV models, such as the Tesla Model X. The shift towards sustainable and eco-friendly transportation has opened opportunities for emerging players to challenge traditional automakers and establish themselves in the market.
• In June 2023, Mercedes-Benz introduced the refreshed G-Class lineup in India, which includes the new G 400d model. The G 400d variant of the updated G-Class is powered by a 3.0-liter OM656 in-line six-cylinder diesel engine that generates 330hp, up from 286hp of the previous G 350d engine. It produces 700Nm of torque between 1,200 and 3,200rpm, up from 600Nm of the predecessor.
• In March 2022, Audi announced its plans to expand in the Indian market by introducing more brands and extending its network throughout the country. The company offers two battery options for electric SUVs, 52 kWh and 77 kWh, internationally. Audi’s Q4 e-Tron is available in both SUV and coupe-SUV body types.
• In 2022, Suzuki Motor Corporation and Toyota Motor Corporation, have announced plans to stsrt manufacturing of hybrid SUV vehicles. The alliance influences Suzuki's capability in compact vehicles and Toyota's expertise in electrification for wider adoption and combined manufacturing of EVs. Thus, this is eventually going to help in market growth.
• In 2022, Honda Motor Co., Ltd. launched a ZR-V, an all-new SUV. All-new ZR-V adopts elegant and smart design, making this model fit for urban environments. This hybrid model of all-new ZR-V will be the first Honda sport utility vehicle (SUV) to be prepared with Sports e:HEV that combines a 2.0-liter direct injection engine and the advanced 2-motor hybrid system (e-CVT).

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• SUV market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Small
• Compact
• Mid-Size
• Large
• MPV/MUV

By Seating Capacity
• 5 seater
• >5 seater

By Propulsion
• Petrol
• Diesel
• Electric
• Others

By Electric Propulsion
• Battery Electric Vehicles (BEV)
• Plug-in Hybrid Electric Vehicle (PHEV)
• Others (HEV, FCEV)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the UAE industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.