Global Sewing Machine Market Outlook, 2028

Global Sewing Machine Market Outlook, 2028

Sewing machines are becoming more sophisticated and quick than they were in the past due to technological advancements. Fabrics and textiles are frequently sewn together to make one-of-a-kind items using sewing machines. A major trend that is becoming more and more popular in the sewing machine market is technological improvement. In an effort to boost sales and attract new clients, businesses are introducing items with innovative technologies. For instance, Usha International introduced four new sewing machines for sewing, embroidery, and quilting in July 2020: the Skyline S-9, Memory Craft 9850, 6700 P, and Memory Craft 550E. These machines were added based on user observations and preferences. These devices will meet the needs of smaller businesses and amateurs as well as provide a wide range of technologically advanced capabilities to customers who want more precise control. For an undisclosed sum, SVP Worldwide, a US-based business that creates, produces, and sells consumer sewing machines and accessories, purchased Jaguar International Corporation in March 2022. Through this transaction, SVP Worldwide's supply chain will be strengthened and the necessary capacity will be created to support the expansion of the company's brands, which include SINGER®, HUSQVARNA VIKING®, and PFAFF®. Sewing machine maker Jaguar International Corporation is situated in Japan. The emergence of new technologies will somewhat counteract the current investment mindset, even as concerns about inflation and declining demand may prevent corporations from making large investments. The global investment landscape will be opened by the emergence of generative AI, applied AI, industrializing machine learning, Web3, cloud and edge computing, quantum technologies, electrification and renewable energy, and climate technologies beyond electrification and renewable energy. In the upcoming years, the technologies have the ability to significantly increase the value and growth of the global GDP.

According to the research report, “Global Sewing Machine Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross USD 6 Billion by 2028, increasing from USD 4.68 Billion in 2022. The market is expected to grow with 4.99% CAGR by 2023-28. Global sewing market expansion is being driven by factors like end-use industries' rising demand for clothing and accessories. The need for sewing machines is being driven by the growing population, and the market is anticipated to expand rapidly. Numerous industries, especially the construction and automotive sectors, are seeing a sharp increase in demand for these devices. Textiles are frequently used in cars for the interior, including seatbelt webbings, automotive carpets, and nylon tire cables, among other things. The need for more sophisticated machinery is being driven by new technological developments including modular sewing machines, digital feed, automatic bobbin changers, real-time monitoring, and pedal-less swing. Two of the key factors driving the growth of the global sewing machine market are the increasing demand for technical fabrics and the growing use of sewing machines in industrial settings. Additionally, the growing use of automation in the textile and clothing industries is probably going to support demand in the worldwide sewing machine market in the upcoming years. The players and manufacturers in the worldwide sewing machine market offer a variety of goods, including industrial sewing machines (such as flat bed, post bed, and cylindrical bed machines) and household sewing machines. Sales of flatbed sewing machines are expected to be positively impacted by ongoing advancements and growing consumer interest. Additionally, the participants in the global sewing machine market are being helped to improve and extend their manufacturing capacities in order to fulfill the growing demand from consumers by the e-commerce platforms that are becoming more and more prominent.

The Asia Pacific is projected to grow fastest in the sewing machine market as the igh-end sewing machines are becoming popular in the Asian market.

Many of the world's sewing machine manufacturers are based in countries within the Asia-Pacific region, such as Japan, China, and South Korea. This concentration of manufacturers contributes to the region's dominance in the market. The Asia-Pacific region has a large and diverse customer base, which includes both individual consumers and industrial users. This high demand drives the production and sale of sewing machines in the region. Rapid economic development in countries like China and India has led to an increase in disposable income, which, in turn, has boosted consumer spending on products like sewing machines. The textile and garment industries in Asia-Pacific countries are significant. As these industries continue to expand, there is a growing need for sewing machines for both mass production and small-scale garment manufacturing. Asian countries have been at the forefront of innovation in sewing machine technology. Japanese and South Korean companies, in particular, have been known for their advanced and high-quality sewing machines. Many sewing machine manufacturers in Asia-Pacific export their products to global markets. These companies often offer competitive pricing, which further solidifies the region's leadership in the global sewing machine market. In some Asian countries, there is a strong tradition of tailoring and a DIY (do-it-yourself) culture, which drives the demand for home sewing machines.

On the basis of product types, the electric segment dominated the market and accounted for the largest revenue share in 2022 due to increased adoption of electric sewing machines for production in commercial and industrial applications.

Electronic sewing machines have good quality, advanced stitching, and accuracy over other sewing machines in this market. Professionals/tailors and experts are the main consumers in this sub-segment due to more precision in work. Electronic sewing machines incorporate the latest trends, such as DIY that is Do It Yourself are used in DIY decorative crafting. These machines are free-to-arm, motorized machines with compact size, lightweight, and some models have an LCD screen to choose the patterns accordingly. All these factors provide convenience to sewing professionals and experts to work effortlessly to use these machines. These machines have low-cost maintenance that provides consumers convenience, and it is one of the reasons for the growth of the electronic sewing machine segment. Innovations in electronic machines provide various opportunities for the key players in this sub-segment to innovate and launch various products to generate profitable revenue in the coming years. Electric sewing machines have a number of advantages, including as high quality, improved stitching, and accuracy, which appeal to a broad variety of customers. These gadgets are mostly used by professionals/tailors and experts, as they enable higher precision in their work. The growing demand for electric sewing machines is due to the increased adoption of electric sewing machines for production in commercial and industrial applications.

The industrial segment dominated the market and accounted for the largest revenue share of more than 65 % in 2022.

The industrial sewing machine market is closely tied to the manufacturing and textile industries. These machines are essential in the production of clothing, footwear, upholstery, and a wide range of textile products. The growth of these industries directly influences the demand for industrial sewing machines. Industrial sewing machines are designed for high-speed and high-volume sewing. They are capable of producing large quantities of garments and textiles quickly and efficiently. As demand for mass-produced goods continues to rise, so does the demand for industrial sewing machines. Industrial sewing machines come in a variety of specialized configurations, including those designed for heavy-duty sewing, embroidery, leatherwork, and more. Various industries, such as automotive and aerospace, require specialized sewing equipment, further driving the market. Automation and advanced technology are becoming increasingly important in the industrial sewing machine market. Automated sewing machines can improve efficiency and reduce labor costs in manufacturing. Integration with computerized systems and robotics is a growing trend, enhancing the capabilities of industrial sewing machines. Many of the world's manufacturing hubs, particularly in Asia, rely heavily on industrial sewing machines. Countries like China, India, and Bangladesh have large textile and garment industries that drive demand for industrial sewing machines. As technology advances, manufacturers often invest in newer and more efficient sewing machines to stay competitive. This trend of upgrading or replacing older equipment also contributes to the market's growth.

According to the distribution channel, offline segment has over USD 3.5 Billion in 2022 as the pandemic is building up consumer demand for socially active brands that share their values and for products that respect the environment.

Many consumers prefer to see and test sewing machines in person before making a purchase. They may value the hands-on experience, especially when investing in a machine that requires a tactile understanding of its features and capabilities. Physical stores offer the advantage of in-person customer service and support. Buyers can receive guidance from knowledgeable sales staff, get advice on selecting the right sewing machine for their needs, and receive demonstrations on how to use the machines effectively. Offline retailers often provide after-sales service, including machine maintenance and repair services. This can be a crucial factor for consumers who want ongoing support for their sewing machines. Offline stores are more accessible, especially in rural areas or regions where internet access may be limited. Customers can find sewing machines and related products nearby without the need for online ordering and shipping. Many sewing machine manufacturers have long-standing partnerships with physical retail stores and dealers, making it a convenient and trusted channel for consumers. Physical trade shows and exhibitions are common in the sewing machine industry. These events provide manufacturers and retailers with the opportunity to showcase their products, demonstrate new features, and connect with potential customers. Some sewing machine brands have strong local or regional presences, with dedicated showrooms and dealerships that cater to specific markets.

Market Drivers

• Rising Interest in DIY and Home Sewing: The resurgence of interest in do-it-yourself (DIY) and home sewing has breathed new life into the global sewing machine industry. People of various ages and backgrounds have rekindled their passion for sewing, not only as a practical skill but also as a creative outlet. During times of lockdowns and economic uncertainty, many individuals sought solace in crafting and sewing, leading to a surge in demand for sewing machines. This trend was driven by a desire for self-sufficiency, the joy of creating custom garments and home decor, and cost-saving measures. As a result, sewing machine manufacturers adapted by offering a wide range of machines, from basic models for beginners to advanced, computerized ones for more experienced sewers.

• Fashion and Apparel Industry: The fashion and apparel industry has been a consistent driver of the sewing machine market. Fashion trends change rapidly, and clothing manufacturers are constantly seeking cost-effective and efficient ways to produce garments. Sewing machines are indispensable tools in this process. The need for speed and precision in mass production has pushed the boundaries of sewing technology. Innovations in industrial sewing machines, including automated stitching and quality control, have been instrumental in meeting the high demands of the fashion industry. Consequently, this dynamic and ever-evolving sector ensures a steady demand for sewing machines globally.

Market Challenges

• Competition from Low-Cost Manufacturing: Many sewing machine manufacturers face competition from low-cost alternatives, particularly those produced in countries with low labor and production costs. This can make it challenging for established brands to compete in terms of pricing, especially for basic sewing machines.

• Sustainability and Environmental Concerns: Sewing machines, like many other consumer products, face increasing scrutiny regarding their environmental impact. The textile industry, which is closely linked to sewing machine demand, is one of the largest sources of environmental pollution and waste. Customers and governments are pushing for more sustainable and eco-friendly practices, which can be a challenge for sewing machine manufacturers to adapt to and meet these demands.

Market Trends

• Smart and Computerized Sewing Machines: Sewing machines are becoming more advanced, with many models incorporating smart technology and computerization. These machines offer features like touch-screen interfaces, automatic stitching, and the ability to download or create custom sewing patterns. This trend caters to both beginners and experienced sewers looking for more convenience and precision in their sewing projects. Sewing machines are no longer just mechanical devices but have evolved into high-tech tools with touchscreen interfaces and automatic stitching capabilities. These smart machines can be programmed to execute various stitch patterns and designs, and some even offer Wi-Fi connectivity, allowing users to download or create custom sewing patterns. These innovations cater to a wide range of consumers, from beginners who seek user-friendly features to experienced sewers who appreciate the precision and convenience offered by computerized machines.

• Focus on Industrial Automation: In the industrial sewing machine sector, automation and robotics are gaining momentum. These technologies are being used to increase efficiency, reduce labor costs, and improve the quality of stitched products. Automation and robotics are essential for meeting the high demands of the fashion and textile industry. As manufacturers in the fashion and textile industries strive to increase efficiency and reduce labor costs, automation technologies are playing a crucial role. Automated sewing machines, guided by computer algorithms and equipped with sensors, can perform complex stitching tasks with speed and precision. Robotics, too, are being integrated into the production process, handling tasks such as fabric cutting and garment assembly. This trend not only enhances productivity but also improves the quality and consistency of the finished products, aligning with the industry's demand for speed and quality in mass production.

Covid-19 Impacts

The sewing machine industry, like many others, experienced supply chain disruptions due to the pandemic. Lockdowns, factory closures, and transportation challenges led to delays in the production and distribution of sewing machines and their components. This impacted the availability of some models and parts. Sewing machine manufacturing plants faced temporary closures or reduced production capacity to comply with social distancing and safety measures. These disruptions led to a backlog of orders and, in some cases, increased lead times for delivery. Some potential buyers postponed or canceled their sewing machine purchases due to financial uncertainties. While demand for consumer sewing machines increased, the demand for industrial sewing machines in sectors like fashion and automotive manufacturing temporarily declined due to factory closures and reduced production activities. In some cases, the pandemic raised concerns about the safety of sewing machine use, particularly in shared spaces or public settings. Some individuals and businesses adapted to these concerns by enhancing safety measures and introducing protective barriers for machine operators. However, one of the most significant positive impacts of the COVID-19 pandemic on the sewing machine industry was the surge in demand for home sewing machines. With lockdowns and stay-at-home orders in place in many parts of the world, people turned to sewing as a creative and practical way to pass the time. Many individuals started sewing face masks, clothing, and home décor items, driving up sales of consumer sewing machines.

Competitive Landscape

The competitive landscape in the global sewing machine industry is diverse and includes a mix of well-established players, emerging brands, and niche manufacturers. These companies compete on factors such as product innovation, quality, price, distribution networks, and customer support. The competitive landscape is dynamic, with companies continuously striving to differentiate themselves through technological advancements, unique features, and responsive customer service. Moreover, the sewing machine industry has seen an influx of start-ups and small manufacturers offering innovative and compact sewing machines tailored for modern, urban living. Few of the major incumbent players thoroughly assessed in the research report on the global sewing machine market include Mitsubishi Electric Corporation, Juki Corporation, Bernina International AG, SVP Worldwide, Brother International Corporation, Janome Sewing Machine Co., Ltd, Aisin Seiki Co. Ltd, Jaguar International Corporation, Kaulin Manufacturing Co. Ltd., Rimoldi & Cf S.R.L., Seiko Sewing Machine Co., Ltd, Zhejiang DOSO Sewing Machine co.ltd, Necchi Italia srl, Tacony Corporation, , Jack Sewing Machine Co., Ltd, SGSB Group Co., Ltd., Zoje Sewing Machine Co., Ltd, MSISM Co. Ltd and Usha International Limited among others.

Key Developments

• In April 2022, Janome Corporation unveiled its flagship sewing machine, the Continental M17, featuring an unparalleled combination of sewing and embroidery capabilities that outperform rival products. This machine boasts the industry's most extensive embroidery area, offering a generously sized embroidery hoop measuring 280mm x 460mm. The flagship model also sets new standards with the industry's largest workspace, measuring 343mm in width and 140mm in height, and an impressive sewing speed of up to 1,300 stitches per minute (SPM).

• March 2022 witnessed a strategic partnership between Usha International and Janome Corporation, a distinguished Japanese sewing machine manufacturer. This collaboration underscores Usha's commitment to expanding its market presence by introducing technologically advanced machines tailored to meet the evolving needs of both existing and contemporary customers.

• In September 2021, Bernina introduced two exceptional sewing and embroidery machines, the BERNINA 590 Crystal Edition and B 790 PLUS Crystal Edition, belonging to the Crystal Edition line of products. These machines combine the renowned Swiss-made technology of a brand founded in 1893 with an exquisite outer casing adorned with Swarovski crystals for both models. These models are also equipped with user-friendly touch screens, and the B 790 PLUS Crystal Edition provides an expanded workspace in addition to the benefits offered by the BERNINA 590 Crystal Edition.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Sewing Machine market Outlook with its value and forecast along with its segments
• Regional & Country-wise Sewing Machine market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Machine Type:

• Electric
• Computerized
• Manual

By Use Case:

• Industrial
• Commercial
• Residential

By Application:

• Apparel
• Non-Apparel

By Distribution:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Sewing Machine industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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