Global Sanitary Ware Market Outlook, 2028
Sanitary Ware includes wash basins, cisterns, urinals, and others, which are used in bathrooms and kitchens. These products were conventionally made using porcelain, which is a ceramic material. However, now the manufacturers are making them using metals, plastic, glass, and other materials. It makes products resistant to chemical attacks and can also bear a heavy load, so cleaning them becomes easy. Sanitary wares are easy to maintain and install, are chemical and scratch resistant, and also migrates the foul odor from the bathroom. Sanitary wares are available in different designs, shapes, and colors which can be either manual or automatic.
According to the report titled, “Global Sanitary Ware Market Outlook, 2028”, published by Bonafide research, the market was valued at USD 43.61 Billion in 2022 and it is anticipated to grow with a CAGR of 9.43% from 2023 to 2028. With the rapid increase of infrastructure all over the world, the sanitary ware market is also increasing as these products are used in every commercial building and any residential place. As per the product, the sanitary ware market has been bifurcated into Wash Basins (Vanity Basins, Pedestal, Wall hung, Table top, Corner, etc.), Toilet Sink (Commodes), Cistern (Water Closet), Urinals, Bathtubs, and Others (Bathroom accessories, Toilet Seat Covers, Water Closet, etc.). Toilet Sink (Commodes) and Cistern (Water Closet) have the highest market share currently i.e. more than 35% in the sanitary ware market. As it is present in every bathroom and is also placed in the kitchen to wash hands or kitchen items, it is one of the key factors for the dominance of wash basins in the sanitary ware market.
On the basis of technology, the sanitary ware market has been bifurcated into four parts, which are Slip casting, Pressure casting, Tape casting, and Others (Isotactic casting, Manual casting, etc.). Slip casting technology is used the most, which has a market share of more than 40% currently in the sanitary ware market. As per the End user, the sanitary ware market has been bifurcated into two parts, i.e. residential and commercial. Residential is dominating the sanitary ware market with a high market share currently. As there is more residential area than a commercial area.
The distribution channels which are taken into consideration in the sanitary ware market are offline and online. An offline distribution channel is dominating currently with a market share of more than 95% in the sanitary ware market. As people are buying almost every product from the shops near them or from the supermarkets/hypermarkets, as they can get the product immediately and they can also physically check the product on their own. And also a traditional distribution channel. However, now as everyone has smartphones with them, they are shifting from the traditional distribution channel to online mode. As they are getting heavy discounts and also due to the pandemic the thinking of people is changing to buy things online.
On the basis of region, the sanitary ware market has been divided into five regions i.e. North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific region is dominating the sanitary ware market with a market share of more than 50% currently. And with the growth of disposable income of the people of that region, is driving the growth of the sanitary ware market in the Asia Pacific region. With the growing population and the infrastructural developments in the region, the sanitary ware market is also growing.
Due to the Covid 19 pandemic, most industries were slowed down, as many restrictions were implied, and also the supply chain was interrupted due to it. So the sanitary ware market also saw a slowdown during the Covid 19 pandemic. Although, now as the industries are performing well the sanitary ware market is also started to grow and is also forecasted to grow in the forecasted period.
Recent Developments
• The Roca Group strengthened its position as a global operator with the acquisition of the German-based manufacturing company Sanit, which specializes in sanitary ware installation systems, in June 2021.
• RAK Ceramics opened its 250sqm flagship showroom in the UK, which features tile and the latest sanitary ware products, in August 2020.
• Tokyo-based LIXIL Group completed the acquisition of Sentini Sanitary wares at USD 65 million, in 2018.
• Kohler teamed up with world-renowned artist Daniel Arsham to create Rock.01, a limited edition of 99 3D-printed bathroom sinks that masterfully blend digital technology, heritage craft, and nature-inspired forms into what can only be described as functional high art, in 2021.
Major Companies present in the market:
Geberit AG, kohler Co., Toto Ltd., Lixil Corporation, Roca Sanitario SA, Villeroy & Boch AG, R.A.K. Ceramics, Duravit AG, Duratex SA, Vitra, Hansgrohe SE, Jaquar, Masco Corp, Lecico Egypt, Elkay Manufacturing Company, Delta faucets, Saniflo, Mansfield Plumbing, Hindustan Sanitaryware & Industries ltd. (HSIL), Orient Ceramics
Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Global Sanitary Ware market with its value and forecast along with its segments
• Region-wise sanitary ware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Regions covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)
By Product
• Toilet Sink (Commodes) and Cistern (Water Closet)
• Wash Basins (Vanity Basins, Pedestal, Wall hung, Table top, Corner, etc.)
• Urinal
• Bathtubs
• Others
By Technology
• Slip casting
• Pressure casting
• Others
By End User
• Residential
• Commercial
By Distribution Channel
• Offline
• Online
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sanitary ware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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