Global Pet Care (Food, Healthcare, Accessories, Grooming) Market Outlook, 2027
The global pet care industry has grown at a rapid pace in the last couple of years, with more people attracted towards adopting dogs and cats as pets and considering them as their family members. Apart from this, people are also attracted to installing fish aquariums at their homes, offices, or any institution, and having birds or other small animals as pets. With an increasing awareness related to nutritious pet food, pet owners are concerned more about their pets' health and have started providing them with healthier food options. These ingredients are available in the form of animal derivatives, plant derivatives, cereal derivatives, etc. Apart from better food, pet owners are expected to receive better health care, new age accessories, and better grooming facilities. Pet owners are ready to spend extra to provide the ideal living conditions for their furry friends.
According to the report, ‘Global Pet Care Market Outlook, 2027’, published by Bonafide Research, the market was valued at USD 142 Billion which is anticipated to reach around USD 195 Billion during the forecast period, registering a CAGR of above 5%. The increasing popularity of subscription-based dog and cat toy services among their owners is expected to fuel demand for animal toy items. Rising demand for premium-quality animal hygiene products is further likely to support market growth. Nowadays, companies are implementing various initiatives regarding developing technologically-enabled animal care products for the industry. This is likely to support the development of innovative animal care products such as location tracker devices, cardboard pet feeder devices, smart laser cat toys, and others, thereby driving the market growth. For instance, in February 2020, Nestle S.A. launched Unleashed, the global pet care industry's international innovation program. By the end of March 31st, 2020, this program aimed to provide a total funding of 51,922.4 USD to start-up companies associated with the manufacturing of various pet care items from Europe, North America, and the Middle East.
Increasing spending by people on different kinds of pet care-related products such as food, healthcare, grooming, and others is likely to ease such products’ consumption rates, thereby driving the pet care market growth. According to the data presented by the Pet Food Industry Association of Australia, in 2019, Australia’s spending on pet and veteran-related pet services reached USD 2,600 million, up from USD 2,200 million in 2016. Other factors, such as increasing infrastructural facilities of pet care stores in many countries worldwide, are further likely to support such products' consumption rates, thereby driving the market growth. Having a cat is considered a prestigious symbol among high-class societies. Therefore, changing the global population's lifestyles is further likely to drive the demand for such products.
Moreover, the increasing awareness about pet humanization and the increasing purchasing power of consumers, coupled with a rise in the demand for premium pet care products, are driving the growth of the market. Due to urbanization, people have been living in smaller residential spaces. This has, however, increased the adoption of smaller pets such as dogs, fish, hamsters, cats, and so on. In high-class societies, having a cat is considered a status symbol. As a result, changing lifestyles among the worldwide population are projected to increase the demand for cat care products. Consumers are looking to plug the familial gap with their pet companions. Also, developing pet care store infrastructure in several countries throughout the world is projected to enhance the consumption rate of pet-related products, consequently driving market growth.
Nowadays, pet dogs are largely suffering from obesity problems in many countries across the globe. This is likely to increase the demand for dog owners' dietary food items to maintain their pets' health. According to the data presented by the American Animal Hospital Association, in 2019, more than half of the adult pet dogs are considered overweight among the 1,000 hospitals across the U.S. Animal care products are different in categories, such as food, hygiene, toys, and others. Prominent companies offering animal food items, such as Mars Incorporated, Nestle S.A., and others, are focused on providing nutritional and calorific value in their products. Additionally, they are offering flavoured animal food items to attract pet owners. For instance, in February 2020, Champion Pet-foods LP introduced ORIJEN small breed, a wild-fish caught and flavored recipe-based dog food item in the U.S. market.
Furthermore, in 2020, BASF Care Creations in North America launched 3 formulations for the dog grooming segment: Creamy Co-Wash for Dogs, Fresh Obsessed Dry Shampoo Mist, and Micellar Dog Shampoo. Similarly, in 2021, Pure and Natural Pet, a U.S.-based pet care company, added new USDA-certified products to their line of pet grooming and health essentials. Furthermore, Wahl Animal, based in Illinois, debuted a new range of premium dog grooming equipment in 2021, comprising various types of brushes, including the double-sided bath pin brush, double-sided flex slicker brush, and more.
Pet fashion's appeal among pet lovers has a favorable impact on the industry and is likely to contribute to considerable market growth over the forecast period. This motivates market players to introduce a slew of novel and personalized pet grooming products. The wave of pet humanization is boosting market growth.
Mobile pet grooming, a companion animal service sector, is growing rapidly. The hectic schedules of pet owners have prompted the demand for mobile pet grooming. For geriatric populations with limited mobility, mobile grooming services have been invaluable. Growing awareness regarding the benefits of mobile pet care services, including expert care, personalized individual attention, and no exposure to other pets, are some of the attributes of this service that are fueling the pet care market demand. In addition, the surge in demand for professional grooming services has increased the number of mobile pet care service providers that offer clipping, professional shampooing, brushing, and other grooming services for dogs. Many of the mobile pet care service providers are offering franchisee opportunities, for instance, the Mobile Dog Wash and Pooch Mobile in the UK.
On the other hand, e-commerce is observed as a potential growth driver for the pet care industry. Accessibility and options to choose from a wider assortment over the internet on platforms such as Flipkart, PetPals, Amazon, Big Basket, etc., will drive online sales. In addition, e-commerce websites are adopting various strategies, such as fresh pet care food options and subscription delivery programs, to attract more customers. Despite these prospects, there are some likely challenges that lie ahead for the industry, which include governments, being a legal authority, and performing functions like regulating and monitoring. There is the involvement of a government in different parts of the pet care supply chain industry, and it also has a relationship with each participant in the supply chain that is inseparable.
COVID-19 Impacts
People are currently suffering from mental isolation as a result of being forced to stay at home during a lockdown. Having a pet can effectively help in recovering an individual from such a mental state. This is likely to ease animals' humanization rates, thereby driving the pet industry's growth. According to a survey ‘2019-2020 APPA National Pet Ownership’ conducted by the American Pet Products Organization, as of 2020, 67% of the U.S. households owned a pet, up from 56% in 1988. Additionally, dog owners are highly conscious about preventing their dogs from getting infected by the corona virus. This is likely to ease the dog vets' revenues and other dog healthcare products during the pandemic period. For instance, from 1 December 2019 to 1 February 2020, there was a reported tenfold increase in the total number of dog face masks in China. However, shutting down the pet food stores due to the lockdown restrictions in many countries across the globe is likely to hamper such products' revenues.
Major companies present in the market
Nestle SA, Mars Incorporated , Colgate-Palmolive , J M Smucker , Blue-Buffalo , Champion Pet Foods , United Pet Group, a Spectrum Brands Company, PLB International , Scott Pet, Inc. , Unicharm Corporation, Laroy Group, Deuerer GmbH , Heristo AG , Well Pet , Nicoluzzi Industria de Racoes Ltda, Raw Gold , Promeal (PTY) LTD, Heritage Foods Kenya Ltd. , Lider Pet Food , De Haan Pet Food
Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027
Aspects covered in this report
• Global pet care market with its value and forecast along with its segments
• Region & Country-wise pet care market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation
Regions & Countries covered in the report
• North America (USA, Canada, Mexico)
• Europe (UK, France, Italy, Germany)
• South America (Brazil, Argentina, Chile)
• Asia-Pacific (Japan, Australia, China, India)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)
Segment covered in the report
• Pet foods
• Pet healthcare
• Pet accessories
• Pet grooming
By Pet Type in the report
• Dog Food
• Cat Food
• Fish Food
• Bird Food
• Others
By Food Type in the report
• Dry Food
• Wet or Canned
• Snacks and treats
• others
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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