Global Personal Care Wipes Market Outlook, 2027

Global Personal Care Wipes Market Outlook, 2027

The personal care wipes market is expected to rise steadily over the next few years, as a result of the change in the standard of living of people across the world. The growing population, rapid urbanization, and rising disposable income are all contributing to a shift in people's living standards. One of the key aspects that are expected to widen the potential for the personal care wipes market to flourish in the future is the inclination of leading market players towards manufacturing various products made out of plant-based ingredients. Companies are striving to create environment-friendly products. Also, Plastic packaging is being reduced or phased out by many firms.

According to the report, “Global Personal Care Wipes Market Outlook, 2027” published by Bonafide Research, the market stood around USD 13 Billion in 2021 which is projected to reach near USD 19 Billion during the forecast period. Further, the market is anticipated to grow with more than 5.5% CAGR for 2022-2027. Feminine hygiene wipes are new entrants in the market and their benefits for improving quality of life are well recognized by women who use them for hygiene and convenience. Different companies are trying to gain their market share in this segment by introducing new and thorough innovations and approaches such as alcohol-free and biodegradable products to easily remove makeup and hydrate skin.

Innovative products, such as flavored wipes for facial cleaning, will continue to open up new prospects for growth. In addition, various companies produce their latest products or limited edition wipes for fruit and veggies. These wipes are very soft, durable, and have optimal cleaning characteristics. The demand for cocoon wipes, for example, is on the rise every day. These wipes are applied to the body, face, neck, and hands and are appropriate for dry skin types. These wipes help feed and moisturize the skin intensely. To meet specific skin demands, blueberries cleaning facial wipes and cucumbers hypoallergenic facial wipes are also being produced. Furthermore, new and creative wipes such as flavored wipes, personal hygiene, pre-moistened facial cleansing, disinfection, and smoking wipes are being introduced, which is projected to drive the personal care wipes market forward. Increase in infant population is another reason leading to extensive usage of personal care wipes to wipe off intimate areas of babies and keep them fresh and clean.

On the other hand, consumers are moving toward organic products. Organic personal care wipes are natural and smoother on the skin to avoid rashes, and red marks. Additionally, growing demand for organic personal care wipes is attributed to the fact that people want to try out new herbal products on the skin to prevent side-effects. Widespread advertisements, increase in marketing initiatives, branding, and media & broadcasting have led to substantial increase in the use of personal care wipes. Availability of a diverse range of disposable personal care wipes in the market has made the product popular among users. The appeal of personal care wipes in both consumer and healthcare markets is primarily attributed to convenience and ease of use. Busy lifestyles due to combinations of job pressure, increased children’s activities, and an overall faster pace of life, mean that many people find themselves pressed for time; wipes allow them to perform daily tasks in substantially less time. Customized wipes are also available by modifying the base material and changing into more liquid for a refreshing experience.

The overall personal care wipe market can be segmented into major segments of- Baby Wipes, Facial Wipes, Hand & Body Wipes, Flushable Wipes, and others. The baby personal care wipes segment is anticipated to witness significant demand due to the disposable nature of baby wipes and act as a genital cleansing agent. The availability of substitutes, such as soap and cloth lead to rashes and skin irritation while baby wipes are soft and suitable for all kind of skins, which is driving the demand of baby wipes across the world. Although, marketing innovations, upcoming trends by imposing hygienic biodegradable material by vendors, and more fragrances are the rising trends that can boost up the market globally. Facial wipes are manufactured under cosmetic industries. These wipes are commonly used by end-users to clean dirt, oil, and other pollutants from the face immediately without any other product. Due to their easy application and compact packaging, the demand for facial wipes has increased over the years. The combined convenience of disposal, with hygienic removal of soiled wipe immediately from the household, is projected to be a major factor responsible for flushable wipes market growth.

In the Asia-Pacific region, the rising awareness among consumers to use personal care products, especially to avoid skin problems and infections are driving the market growth. The growing expenditure on baby care products is influencing the sales of baby wipes in the region. The significant growth in the number of potential buyers in developing economies like China and India is expected to drive the market in the region. Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. The simplest characterization is the ongoing shift from brick and mortar selling to e-commerce. Research shows that online sales of consumer products are growing as fast as offline sales, with an anticipated CAGR of more than 10%, recording the highest growth rate among the sales channel. The market is characterized by the presence of a few well-established players. New product launches, partnerships and investing in research & development have been a key business strategy.

Some of their recent developments are as follows:
• In July 2021, Betz and Betz LLC announces the launch of unique wet wipes with the product name CleanBuds. CleanBuds is used to remove dirt, wax, or other dirt particles from the earbud and Bluetooth listening devices.

• In July 2021, Mother Sparsh launched the first eco-friendly water-based baby wipes in India. These wipes are made of 100% plant-based fabric, dermatologically tested, biodegradable, extra strong, and velvety-soft for the precious skin of babies.

• In Nov 2018, Diamond wipes acquired Ode to clean, which is a company that manufactures cleaning wipes made with 100% plant-based materials. After this acquisition, Diamond Wipes launched an upgraded version of Ode to Clean wipes with a biodegradable substrate and an improved formulation of Bioperoxide for more effective cleaning performance.

Covid-19 Impact:
The demand for personal care wipes rocketed during the COVID-19 pandemic in 2020. This sudden spike in demand was due to increased consumer concerns regarding personal hygiene and cleanliness. In addition, increase in health-consciousness due to the COVID-19 disease fostered the demand for organic personal care wipes. The spiked need for disinfecting wipes for household surfaces and body cleaning needs during the pandemic positively impacted the global personal care wipes market. This trend is expected to continue in the forthcoming years, owing to rise in consumer awareness regarding the importance of personal hygiene.

Major Companies Present In the Market
Diamond Wipes International, Inc., Edgewell Personal Care Company, Hengan International Group Company Limited, Johnson & Johnson, Kimberly-Clark Corporation, La Fresh Group, Inc, Meridian Industries, Inc, Nice-Pak Products, Inc, PDI International, Rockline Industries, Inc., The Honest Company, The Procter & Gamble Company, Unicharm Corporation

Considered In the Report
• Geography: Global
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Regions and Countries covered:
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia)
• Asia-Pacific (India, Japan, Australia, China)
• South America (Brazil, Argentina, Columbia)
• Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa)

Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product Type (Baby wipes, facial & cosmic wipes, hand & body wipes, flushable wipes)
• Market Share by Sales Channel (Pharmacy & Drug Stores, Hypermarket & Super market, Traditional Retail, Online)
• Market Share by Region
• Market Share by Country

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.