Global Personal Care Appliances Market Outlook, 2027

Global Personal Care Appliances Market Outlook, 2027

Personal care & grooming have now become a part of everyone’s life to be healthy and look good in society. Personal Care appliances are the electronic devices which are used for grooming, beautification and personal hygiene, such as hair straightener, hair dryer, hair styler, powered toothbrush, power shaver, trimmer and epilator. These types of devices are available in a wide range of portable, different sizes and can easily be taken anywhere. Also the devices are available in wired or wireless form (battery operated).

According to the report titled, “Global Personal Care Appliance Market Outlook, 2027”, published by Bonafide research, the market was valued at around USD 20 Billion in 2021 and it is anticipated to grow with a CAGR of more than 5% from 2022 to 2027.

With the growth of the electronics industry and with urbanization happening all over the world, it is one the key factor for the growth of the personal care appliance market. On the basis of product, the market is divided into four categories, which are hair care, hair removal, oral care and others. Hair care appliances mean the devices which are used for taking care of one’s hair such as to dry straighten or style the hairs. Hair removal appliances are the devices used to remove the hair from the body parts. And oral care appliances are used take care of our mouth. Hair care is dominating the market currently, by having the highest market share in the personal care appliance market. With the innovation and awareness of hygiene, the market for oral care in the forecasted period has the highest CAGR in the market.

There are many types of devices used in personal care appliances which are bifurcated in product type segment and they are hair dryer, hair straightener, hair styler, trimmer, power shaver, epilator, powered toothbrush, oral irrigator and others. There are different types of product for different purposes, such as there’s hair dry for wet hairs, trimmers to remove hairs and so on. The product type which has the highest market share in the personal care appliance is hair dryer currently.

Two types of devices are available on the basis of power supply in the personal care appliance market, i.e. wired and wireless (battery operated). Wired devices mean devices which require power supply through a plug to work. While wireless devices are devices which do not require a plug to get power as they have batteries in them to get power for the working of the device. Among these two power supply types, the wired device is the dominating one as it has a market share of more than 62% of the personal care appliance market.

The personal care appliance market has been bifurcated into male, female and others in gender segment. As with the development in the world, there have been developments in the personal care market and companies have innovated different products for each gender also. It is not time when all people used to have the same product, but now there are different products for different genders. Females are dominating the personal care appliance market by having more than half of the market share. As females are more inclined towards the grooming and keep the body neat and clean.

As per the sales channel, the personal care market has been bifurcated into supermarkets & hypermarkets, specialty stores, convenience stores and e-commerce. With the growth of the e-commerce industry in the whole world, the e-commerce sales channel is going to have the highest CAGR in the forecasted period. As now most, the people have smart phones in their hands and also, having low price in online sales, people have started using that sales channel more. E-commerce sales are through the websites of the company or through any other party selling online. Specialty stores are the ones which have only personal care appliances and of some specific brand/company/people. Supermarkets & hypermarkets have a large variety of personal care appliances which can be tried and tested by customers to buy.

According to the report, the personal care appliance market is divided into five regions i.e. North America, Europe, Asia Pacific, South America and Middle East & Africa. As most of the big players in the personal care appliance market are situated in North America, that region dominates the whole market for personal care appliances. As most of the players of the market have their headquarters in North America, it has been one of the key factors in dominance of the region. As development are happening in the world, the disposable income of the people is also rising and so, in the forecasted period, the Asia Pacific region is the one having the highest CAGR in the market.

As due the Covid 19 pandemic the whole world was seeing a downfall, which was also seen in the personal care appliance market. As due to pandemic most of the shop were closed which hampered the growth of the market. Due to pandemic the supply chain was also interrupted so for few months there supply disruptions among the various regions. Also due to Covid 19, now people are more concerned about their personal care and hygiene, which is a key factor for the growth of personal care appliance market.

Recent Developments
• Panasonic launched a new EH-HS0E: Enrich + Advanced care hair straightener with high-speed intelligent thermal sensor for flawless style, single-stroke straightening, and unique nanoeTM technology, styles hair to perfection and helps enrich shine and smoothness of hair, launched in June 2021.
• Wahl launched a new Below-the-Belt Trimmer under the name Wahl Manscaper. This trimmer's integrated protection system prevents injuries. The company markets it with the tagline 'No Nicks. No Cuts. No Fear, launched in March 2021.
• Philips launched the new Philips Sonicare 9900 Prestige with SenseIQ technology. The new brush is designed to provide an optimum, personalized cleaning experience by sensing brushing style and offering a truly unique and personalized brushing experience, launched in January 2021.

Major Companies present in the market:
Colgate Palmolive Company, Conair Corporation, Dyson, Helen of Troy Limited, HTC Hair Clipper, Koninklijke Philips N.V., Lion Corporation, Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Omron Healthcare, Waterpik Technologies, Nova Group, Tescom, Panasonic Corporation, Havells India Ltd.

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Personal Care Appliance market with its value and forecast along with its segments
• Region-wise personal care appliance market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain , Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.