Global Perfume Market Outlook, 2027

Global Perfume Market Outlook, 2027

Perfume is a liquid with a pleasant smell, which is usually made from oils taken from flowers or spices and often used on the skin. As perfumes come into the cosmetic industry, and with the growth of the industry, the market for perfume is also growing. Fragrant plays an important role the in grooming part. As not only the look of someone is seen but also the surrounding fragrance is absorbed by most people. Perfumes signify a person’s personality, style and individuality and a good scent can influence mood, perception, emotions, behavior and human thoughts.

According to the report titled, “Global Perfume Market Outlook, 2027”, published by Bonafide research, the market was valued at USD 44 Billion in 2021 and it is anticipated to grow with a CAGR of more than 4.58% from 2022 to 2027, reaching around USD 57 Billion. With the development and increase in the standard of living of people, they have started using perfume as esteem need. As if it is an emotional need of a person to use perfume, due to that, the market has been showing growth in the market. As per the product type, the market is divided into various parts, such as Eau De Parfum, Eau De Toilette, Eau De Cologne, Eau Fraiche, Parfum and Others. This product has been bifurcated on the basis of the fragrance concentration present in it. Currently, the Eau De Parfum product type is dominating the market with the highest share of about 45% of the perfume market.



The next segment which has been taken in the report is end user. The market is has been divided into three parts in end user segment, which are men, women and others. As we see, there are different products for men and women, so in the perfume market, also products for men are different and for other categories they are also different. Women are clearly dominating the market with about more than half of the market share, as women spend more than men on their grooming. But over time, personal hygiene and grooming awareness is increasing among men, because men end users are also significantly growing.

On the basis of ingredient type, the perfume market has been bifurcated into natural and synthetic. Natural perfume is a combination of natural extracts for scent, plant oil or natural alcohol, water, possibly a natural antioxidant to maintain shelf life, and occasionally vegetable glycerine. While synthetic perfumes are made up chemically and are usually obtained from petroleum or started as a natural and then evolved through chemical modification. Synthetic perfume is dominating the market, and is forecasted to grow by more than 70%.

The market is has been divided into two of products in the perfume market, they are premium and mass. Premium products have the highest market share of the perfume market and are dominating the market. As most of the young people prefer, the premium products are unique, long-lasting and come with innovative products. Premium products are produced in limited quantities, so the price of the products is also high. While the mass products are produced in bulk, so they come with an affordable price range, which will also a growing in the future.

The types of distribution channels considered in the report are online and offline. Offline channels include the supermarkets/hypermarkets, convenience stores, pharmacies, retail stores and the other offline modes of sales. Offline distribution channels are dominating the market by having the highest market share of the perfume market. The online distribution channel is also showing a significant growth with a CAGR of about 7% in the forecasted period.

As per the region, the perfume market is has been divided into five parts i.e. North America, Europe, Asia Pacific, South America and Middle East & Africa. Europe is the most dominating region among all the regions, which is followed by North America. And the fastest growing region of perfume market is Asia Pacific, which is growing with a CAGR of more than 6% in the forecasted period. As this region has the highest population and also the disposable income of the people has been rising, due to which people are demanding more and due to which the market size of perfume market is rising.

As the whole world suffered Covid 19 pandemic, perfume market has also suffered due to the pandemic. Due to the Covid 19 pandemic no one were going out on vacation, clubbing or any other activities, and as perfumes are mostly used when someone goes out of the house, the market was having a tough time during the pandemic.

Recent Developments
• Coty Inc. announced it had started production of the world’s first globally distributed fragrances made using carbon-captured ethanol, in January 2022.
• Channel SA launched a sustainable cap for perfume bottles made with Finland’s Sulapac, in September 2021.
• Marc Jacobs International and Marc Jacobs Fragrances, a division of Coty Inc., announced the launch of the brand’s latest women’s fragrance, Perfect Marc Jacobs, in October 2020.

Major Companies present in the market:
Moët Hennessy Louis Vuitton (LVMH), Natura & Co., L’Oreal, Estee Lauder, CHANEL, IFF, Gucci, Hermes International, Shiseido Co. Ltd., Givaudan, Coty Inc, Firmenich S.A., Capri Holdings Ltd., Symrise, Burberry Group plc, PUIG, Revlon Inc., L'Occitane International SA, Inter Parfums Holdings S.A., Wipro Consumer Care & Lighting

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Perfume market with its value and forecast along with its segments
• Region-wise perfume market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain , Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type
• Eau De Parfum
• Eau De Toilette
• Eau De Cologne
• Eau Fraiche
• Parfum
• Others

By End User
• Men
• Women
• Others

By Ingredient Type
• Natural
• Synthetic

By Product
• Premium
• Mass

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.