Global Oral Care Market Outlook, 2028

Global Oral Care Market Outlook, 2028

Oral care is related to your gums, teeth, and mouth. The intent of oral care is to prevent complications such as gum diseases, tooth decay (cavities), and bad breath and to maintain the overall health of your mouth. And also helps you to keep your teeth as you get older. According to World Health Organization, oral diseases affect close to 3.5 billion people globally. It is estimated that 2 billion people suffer from caries of permanent teeth and 520 million children suffer from caries of primary teeth. Major players in the market are trying to spread awareness among the people through various initiatives regarding oral hygiene, which is leading the growth of the oral care market.

According to the report titled, “Global Oral Care Market Outlook, 2028”, published by Bonafide research, the market was valued at USD 49.72 Billion in 2022 and it is anticipated to grow with a CAGR of more than 5.45% from 2023 to 2028. Due to the pandemic, people have become more health conscious, which is one of the key factors for the growth of the oral care market. The oral care market has been divided into Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinse, Dental Products & Accessories/Ancillaries, Dental Prosthesis Cleaning Solutions, and Others in the product segment. Toothpaste is dominating the market in the product segment with a market share of more than 38% of the oral care market. And one simple reason for it is that toothpaste is that it is a commonly used product and is considered a necessity among people in all income groups.

The next segment taken into consideration in the oral care market is the distribution channel, in which the market has been bifurcated into supermarkets & hypermarkets, convenience stores, pharmacies, online stores, and other distribution channels. The distribution channel which is dominating the oral care market is supermarkets & hypermarkets with a market share of more than 33% of the oral care market. Also, it is forecasted that online stores are going to increase their market share in the forecasted period as post-pandemic people have started using online modes of sales.

According to the age group, the oral care market is been segmented into infants & babies, kids, adults, and geriatric. Based on the age group segment adults are dominating the oral care market with a market share of more than 70% of the market. With the rising consumer awareness about oral care, adults are driving the oral care market. Also, the kid’s age group is growing its market share with having the highest CAGR. Companies are trying to bring new and new products into the market to dominate the oral care market for various age groups.

As per the application segment, the market has been divided into two parts i.e. home and dentistry. Home is dominating the oral care market with a market share of more than 70% of the market. As people use this product mostly at home and they go to dentistry only when they are having some problem or for their checkups.

The market has been divided into five regions which are Asia Pacific, North America, Europe, South America, and the Middle East & Africa. Asia Pacific region is dominating the oral care market with having a higher share of the market. As almost 60% of the world lives in this region and as toothpaste and toothbrush are essential products, this makes it a large market. With innovative new products coming into the market, this can be the drive for the region to grow more.

The Oral Care market has witnessed slow growth during the Covid 19 pandemic as the lockdown was imposed on most of the region's world, due to which many manufacturing units were shut down and restrictions were imposed on travel. However as the pandemic halted, people started purchasing oral care products. And also due to the awareness spread in the pandemic to take care of personal hygiene, people started oral hygiene also, which gave growth to the oral care market. People started using online shopping post-pandemic which is giving growth to the online distribution channels.

Recent Developments
• Colgate-Palmolive Company announced that it has agreed to acquire Hello Products LLC (“Hello”), one of the fastest-growing, premium oral care brands in the United States, a portfolio company of Tenth Avenue Holdings, a New York City-based private, diversified holding company, in January 2020.
• GSK consumer healthcare has launched fully recyclable toothpaste tubes across its specialist and science-based oral health brands, in May 2021.
• Oral-B, the industry leader in oral care innovation, announces the launch of Oral-B iO™, a game-changing, completely reimagined, and redesigned rechargeable toothbrush, in July 2021.

Major Companies present in the market:
Johnson & Johnson, Procter & Gamble Co., Unilever, GlaxoSmithKline Plc., 3M Company, Henkel AG & Co. KG Aa, Koninklijke Philips N.V., Colgate Palmolive Co., Reckitt Benckiser Group Plc., Kao Corporation, Amway, Church & Dwight Co. Inc., Orkla, Patanjali Ayurved Ltd., Lion Corporation, Hain Celestial Group, Dabur India Ltd., Sunstar Suisse S.A., The Himalaya Drug Company, Ultradent Products

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Oral Care market with its value and forecast along with its segments
• Region-wise oral care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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