Global Laptop Accessories Market Outlook, 2029

Laptops have become indispensable tools in our daily lives, serving as portable workstations, entertainment hubs, and communication devices. While laptops come with built-in features that cater to various needs, accessorizing them can significantly enhance their functionality, convenience, and longevity. In today's digital age, laptops have become an indispensable part of our daily lives, revolutionizing the way we work, learn, and entertain ourselves. The increasing penetration of laptops into various aspects of society has reshaped industries, transformed workflows, and democratized access to information. One of the primary drivers behind the growing adoption of laptops is their portability and convenience. Unlike traditional desktop computers, laptops offer users the freedom to work, study, or engage in recreational activities from virtually anywhere. Whether it's in a coffee shop, a library, or the comfort of one's own home, laptops empower individuals to stay connected and productive on the go. This mobility has made laptops an essential tool for professionals, students, and remote workers alike, enabling flexibility in how, when, and where tasks are completed. Advancements in technology have played a pivotal role in making laptops more accessible, affordable, and powerful. Over the years, laptops have undergone significant improvements in performance, battery life, and connectivity options. The evolution of processors, memory, and storage components has enabled laptops to handle increasingly demanding tasks, from graphic design and video editing to gaming and data analysis. Additionally, innovations in display technology, such as high-resolution screens and touchscreen interfaces, have enhanced the user experience, making laptops more versatile and immersive. The global shift towards remote work and online education has accelerated the adoption of laptops, driving their penetration into homes, schools, and workplaces worldwide. The COVID-19 pandemic underscored the importance of digital technologies for maintaining productivity and continuity in the face of disruptions. Laptops emerged as indispensable tools for telecommuting professionals, enabling seamless collaboration, virtual meetings, and remote access to work-related resources. Similarly, in the education sector, laptops have become essential for facilitating online learning, delivering lectures, conducting assessments, and accessing educational materials remotely. With the growing popularity of gaming and streaming, there's a surge in demand for accessories tailored to gamers and multimedia enthusiasts. High-performance gaming mice, mechanical keyboards, and immersive headsets are in high demand, driven by the increasing number of gamers and content creators.

According to the research report, “Global Laptop Accessories Market Outlook, 2029” published by Bonafide Research, the market is anticipated to cross USD 60 Billion by 2029, increasing from USD 41.87 Billion in 2023. The market is expected to grow with 6.91% CAGR by 2024-29. The evolution of wireless connectivity and the increasing importance of mobility have driven the demand for portable and lightweight laptop accessories. Products such as wireless keyboards, mice, and headphones are in high demand as they offer convenience and flexibility to users on the go. Government initiatives promoting digital literacy and technology integration in educational institutions contribute to market growth. The need for educational accessories such as stylus pens, laptop stands, and privacy filters has increased as laptops become essential tools in classrooms. The market dynamics of the Laptop Accessories industry also face challenges. Supply chain disruptions and manufacturing constraints can impact product availability and pricing. Compatibility with different laptop models and operating systems is a critical factor for success in the market, driving the need for continuous innovation and adaptation to changing industry standards. Environmental concerns related to the disposal of electronic waste and the use of non-recyclable materials in some accessories are driving the demand for sustainable and eco-friendly alternatives. Laptop penetration varies significantly across regions, with developed countries generally having higher adoption rates than developing nations. According to recent statistics, North America and Europe have the highest laptop penetration rates, with over 60% of households owning at least one laptop. In contrast, regions such as Africa and Asia have lower penetration rates, primarily due to economic factors and limited access to technology. Manufacturers are focusing on using recyclable materials, reducing packaging waste, and implementing environmentally responsible manufacturing practices. Furthermore, the market is predicted to grow due to product innovation and cost-effectiveness. The growing number of corporate offices worldwide is significantly fueling the sales of laptops, which further drives the demand for accessories. Consumers are increasingly opting for laptop accessories for a comfortable and easy working experience. Businesses have added more equipment to their office infrastructure as a result of the non-portable capabilities and functionalities of laptops. Moreover, the growing number of shipments of laptops, desktops, notebooks, and mobile workstations further increases the demand for accessories, such mouse, keyboards, and chargers, driving the laptop accessories market.

Market Drivers

• Increasing Laptop Adoption: The growing adoption of laptops across various sectors, including education, business, and personal use, is a significant driver for the laptop accessories industry. As more people rely on laptops for their daily tasks, the demand for accessories that enhance functionality, protection, and user experience also increases. This rising demand for accessories, such as protective cases, external storage devices, and input peripherals, directly contributes to the growth of the laptop accessories market.
• Technological Advancements: Rapid technological advancements in the laptop industry have led to continuous innovation in the laptop accessories market. Manufacturers are constantly developing new and improved products to cater to the evolving needs of laptop users. These advancements drive the growth of the laptop accessories industry, as consumers seek the latest and most advanced products to complement their laptops and enhance their overall user experience.

Market Challenges

• Market Fragmentation: The laptop accessories industry is highly fragmented, with numerous players offering a wide variety of products. This fragmentation can lead to intense competition, making it difficult for manufacturers to differentiate their products and maintain profitability. In such a competitive landscape, it is crucial for companies to focus on innovation, quality, and branding to stand out from the competition and establish a strong market presence.
• Counterfeit Products: The prevalence of counterfeit laptop accessories in the market poses a significant challenge for genuine manufacturers and suppliers. These fake products not only undermine the reputation of established brands but also pose safety risks to consumers and lead to financial losses for the industry. To combat this issue, manufacturers and regulatory authorities must work together to enforce stricter quality control measures and raise consumer awareness about the risks associated with counterfeit products.

Market Trends

• Wireless and Portable Accessories: With the increasing demand for mobility and convenience, there is a growing trend towards wireless and portable laptop accessories. Consumers are seeking products that can be easily carried and used on the go, such as wireless mice, keyboards, and portable chargers. This shift in consumer preferences is driving the development of more compact, lightweight, and energy-efficient accessories that cater to the needs of today's mobile workforce.
• Eco-friendly and Sustainable Products: As consumers become more environmentally conscious, there is an increasing demand for eco-friendly and sustainable laptop accessories. Manufacturers are focusing on using recycled materials, energy-efficient production processes, and designing products with longer lifespans to cater to this trend. By prioritizing sustainability, companies can not only appeal to eco-conscious consumers but also contribute to the overall reduction of electronic waste and environmental impact.

In 2023, the Electronic segment was expected to witness the largest growth due to the rising desire for work-from-home opportunities and the drive for online education, and laptop demand has surged as lockdown regulations have been relaxed.

The demand for laptops has increased as lockdown restrictions were eased owing to the increased need for work-from-home and the push for online learning. Increased searches for new and reconditioned devices have been observed on e-commerce platforms. This increase in demand for laptops is boosting the demand for electronic accessories, such as wireless keyboards and mouse. According to HP Inc., the laptop accessories category is exhibiting early signs of increased usage in 2020, ranging from screens as consumers prepare for larger, high-definition viewing to headphones for connecting to online meetings and entertainment and gaming devices for improved gameplay. Laptop connectivity improves via electronic devices including docking stations, USB hubs, and adapters. Through the ability to increase the number of ports on laptops, users can connect more peripherals, external screens, storage devices, and other accessories. These add-ons increase laptops' productivity and versatility, enabling them to be used in a wider range of professional & social environments. On e-commerce platforms, there has been an increase in the number of searches for new and refurbished gadgets. The demand for electronic peripherals like wireless keyboards and mice is rising as a result of the rise in laptop sales. The use of laptop peripherals, including screens as customers get ready for larger, high-definition viewing, headphones for connecting to online meetings, and entertainment and gaming devices for better gameplay were showing early signs of growth in 2020. On the other hand, the non-electronic segment is expected to register a significant CAGR during the forecast period. The non-electronic laptop accessories segment covers mouse pads, stand and holders, protective cases, key guards, cleaning devices/products, etc. These products are considered to play an important role in improving the functionality and longevity of the product. This is anticipated to increase the use of laptop accessories, and positively impact the segment growth.

Laptop bags have emerged as the leading accessory in the laptop market primarily because of their indispensable role in safeguarding laptops while offering portability and convenience. Unlike other accessories that enhance functionality or aesthetics, laptop bags serve a fundamental purpose by providing a secure and padded enclosure for laptops, protecting them from scratches, bumps, and other potential damages during transportation. This protection is crucial, especially considering the significant investment individuals and businesses make in their laptops. Additionally, laptop bags offer users the convenience of carrying their laptops along with other essential accessories, such as chargers, mice, and documents, in one organized and easily transportable package. Whether it's for commuting to work, traveling, or attending meetings, laptop bags provide a practical solution for safely transporting laptops while keeping them readily accessible. Furthermore, the versatility of laptop bags in terms of design, materials, and features caters to diverse user preferences and needs, ranging from sleek and professional briefcases to casual and ergonomic backpacks. With the increasing penetration of laptops into various aspects of daily life, the demand for reliable and durable laptop bags continues to grow, making them a dominant force in the laptop accessories market.

The personal segment dominated the industry and accounted for the maximum revenue share in 2023, attributed to the sudden shift from work-from-office to work-from-home on the backdrop of the pandemic and subsequent lockdown.

Personal end-users are leading in the laptop accessories market due to their diverse needs, preferences, and purchasing power. Personal end-users hold a dominant position in the laptop accessories market owing to several factors that highlight their significant influence. Firstly, personal users encompass a wide range of demographics, including students, professionals, gamers, and casual consumers, each with distinct needs and preferences when it comes to accessorizing their laptops. This diversity creates a robust demand for a variety of accessories, ranging from practical items like laptop bags and cooling pads to specialized peripherals such as gaming mice, external keyboards, and ergonomic stands. Additionally, personal users often have greater flexibility and autonomy in making purchasing decisions compared to institutional buyers, allowing them to invest in accessories that cater to their specific usage scenarios and aesthetic preferences. Furthermore, personal end-users are driven by the desire to enhance their computing experience, whether it's improving productivity, enhancing comfort, or elevating entertainment. Accessories such as external monitors, wireless mice, and ergonomic keyboards offer tangible benefits in terms of usability and performance, motivating personal users to invest in these products to optimize their workflows and leisure activities. Moreover, the proliferation of remote work, online learning, and digital entertainment has fueled the demand for accessories that support these activities, such as noise-canceling headphones, webcam covers, and portable chargers. Another key factor contributing to the dominance of personal end-users in the laptop accessories market is their purchasing power. As individual consumers, they have the ability to make purchasing decisions based on their budget, preferences, and perceived value, driving competition among accessory manufacturers to innovate and offer compelling products that cater to their needs.

The offline segment dominated the industry and accounted for a maximum revenue share of in 2023 mainly because a large section of consumers still prefers the physical shopping of electronic appliances.

Offline sales channels hold a prominent position in the laptop accessories market primarily because they provide a tangible and interactive shopping experience that online channels often cannot replicate. When consumers visit brick-and-mortar stores, they have the opportunity to physically examine and test different accessories, such as laptop bags, cooling pads, and ergonomic peripherals. This hands-on experience allows them to assess the quality, functionality, and compatibility of accessories with their laptops before making a purchase, instilling confidence and satisfaction in their buying decision. Moreover, offline stores offer immediate availability of products, allowing customers to acquire accessories on the spot without having to wait for shipping or deal with potential delays. This instant gratification is particularly appealing for consumers who require accessories urgently or prefer to see and touch products before buying. Furthermore, offline sales channels excel in providing personalized customer service and assistance to shoppers. Knowledgeable sales representatives can offer expert advice, recommend suitable accessories based on customers' needs and preferences, and address any concerns or questions they may have. This personalized interaction fosters trust and loyalty among customers, enhancing their overall shopping experience and encouraging repeat business. Additionally, offline stores often host promotional events, product demonstrations, and hands-on workshops, further engaging customers and building community around the brand and its products. Another advantage of offline sales channels is their ability to cater to impulse purchases and spur additional sales through strategic product placement and upselling techniques. By showcasing complementary accessories alongside laptops or featuring promotional bundles and discounts, retailers can encourage customers to add more items to their shopping carts, increasing the average transaction value. Additionally, physical stores serve as convenient pickup points for online orders, offering customers the flexibility to shop online and collect their purchases in-store, bridging the gap between offline and online shopping experiences.

The Asia-Pacific region is leading in the laptop accessories market due to its large and diverse consumer base, robust manufacturing ecosystem, and increasing adoption of laptops across various industries and demographics.

The Asia-Pacific (APAC) region has emerged as the leading market for laptop accessories, propelled by several key factors that underscore its dominance in the global landscape. APAC is home to some of the world's most populous countries, including China, India, Japan, and South Korea, which collectively represent a vast and diverse consumer base with varying needs and preferences. This demographic diversity creates a significant market opportunity for laptop accessories, as consumers seek to enhance the functionality, portability, and aesthetics of their laptops to suit their individual lifestyles and usage scenarios. Moreover, APAC boasts a robust and dynamic manufacturing ecosystem, with countries like China, Taiwan, and South Korea serving as global manufacturing hubs for electronics and consumer goods. The region's strong manufacturing capabilities enable the production of a wide range of laptop accessories, from protective cases and peripherals to chargers and docking stations, at competitive prices and with high-quality standards. This manufacturing prowess not only supports the local market but also facilitates exports to other regions, driving APAC's leadership in the global laptop accessories market. Furthermore, the increasing adoption of laptops across various industries and demographics in the APAC region has contributed to its market leadership. Rapid urbanization, technological advancements, and changing work and lifestyle preferences have fueled the demand for laptops as essential tools for communication, productivity, entertainment, and education. Whether it's professionals working remotely, students attending online classes, or gamers seeking immersive experiences, laptops have become indispensable devices that require accompanying accessories to optimize performance and usability. Additionally, the rise of e-commerce platforms and digital marketplaces in APAC has further accelerated the growth of the laptop accessories market by expanding access to a wide range of products and brands. Online retail channels offer convenience, choice, and competitive pricing, allowing consumers to browse, compare, and purchase laptop accessories from the comfort of their homes or on-the-go. This digital transformation of retail has democratized access to laptop accessories, catering to the diverse needs and preferences of consumers across urban and rural areas in the region.

Collaboration with suppliers, distributors and industry associations is common in the Laptop Accessories industry enabling companies to expand their market presence, establish strategic partnerships and enhance their product offerings. These collaborations enable companies to access new customers, leverage distribution networks and address specific customer needs effectively. Traditional marketing approaches such as industry conferences, trade shows and product demonstrations are combined with digital marketing strategies to increase brand awareness, engage with customers and build strong customer relationships. Digital platforms, e-commerce websites and online channels play a vital role in reaching a wider audience, educating customers about the benefits of laptop accessories and gaining a competitive edge in the market. Competitive analyses are essential for Laptop Accessories businesses to gain insights into market trends, competitor performance, technological advancements and changing customer preferences. This data helps companies identify market opportunities, develop focused strategies and maintain a competitive position in the global Laptop Accessories industry. By continually investing in R&D, adapting to evolving regulations and addressing sustainability concerns, Laptop Accessories companies can successfully navigate the competitive landscape and meet the demands of customers in various markets.

Recent Developments

• In January 2024, Targus launched the Targus' 2024 lineup, which includes an expanded line of premium & sustainable tech accessories; a new eco-friendly laptop case collection made from recycled ocean-bound plastic; a workspace intelligence system that gives enterprise IT teams full control over their modular IT ecosystems from anywhere; and a powerful, dual-host Hybrid Triple Video Docking Station with Keyboard/Video/Mouse-sharing capabilities that can control up to two different desktops from a single workstation.
• In January 2024, HP introduced its latest gaming lineup under the OMEN and HyperX banners. The new range features laptops, monitors, and accessories, which provide a seamless gaming experience with a focus on performance.
• In December 2022, Microsoft collaborated with Liberty, a worldwide design firm in London, to develop the Surface Pro-Liberty Keyboard. The special edition Surface Pro 9 commemorates the tenth anniversary of Surface and has a bespoke pattern—an intense blue floral pattern—motivated by the Windows 11 Bloom. The elegant Liberty keyboard also features an expansive glass touchpad and illustrated keys.
• In May 2022, to introduce the Surface Pro Liberty Keyboard, Microsoft partnered with Liberty, a leading international design firm with offices in London. A customised pattern—an intense blue floral pattern—that was inspired by the Windows 11 Bloom is included on the special-edition Surface Pro 9, which commemorates 10 years of Surface. A wide glass touchpad and illustrated keys are also features of the fashionable Liberty keyboard.
• In August 2022, Asustek Computer Inc. launched the MD100 ASUS Marshmallow Mouse, adding the Portable Silent Wireless Mouse to the list of the ever-evolving segment of ASUS accessories. The MD100 ASUS Marshmallow mouse will be available online on Flipkart and ASUS E-shop, as well as at offline stores.
• In September 2022, the first Fortnite SanDisk microSDXC card for the Nintendo Switch was made available by Western Digital Corp. in collaboration with Epic Games and Nintendo.
• In August 2022, the MD100 ASUS Marshmallow Mouse was introduced by ASUSTeK Computer Inc., expanding the line of constantly growing ASUS accessories by including the Portable Silent Wireless Mouse. The MD100 ASUS Marshmallow mouse will be offered offline and online at ASUS E-shop and Flipkart.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Laptop Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Electronic (Headsets or headphones, External Storage, Laptop Mouse & Keyboards, Cooling Pads, Docking Stations, USB Flash Drives, Others)
• Non-electronic (Laptop Bags, Screen Protectors, screen cleaners, Laptop Sleeves, Laptop Keyboard Covers, Laptop Stands, Others)

By End Use
• Personal
• Commercial

By Distribution Channel
• Offline
• E-commerce

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
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