Global Instant Beverage Premix Market Outlook, 2028

Global Instant Beverage Premix Market Outlook, 2028

Globally, instant beverage premixes have become popular due to their convenience and time-saving benefits. In today's fast-paced world, consumers often seek quick and easy solutions for their food and beverage needs. Instant beverage premixes offer a convenient way to enjoy a variety of beverages without the need for extensive preparation or specialised equipment. They provide a ready-to-use format that requires only the addition of water or milk to instantly create a beverage. Furthermore, instant beverage premixes offer versatility in terms of customization. Consumers can adjust the strength, sweetness, and other elements of the beverage to suit their individual tastes. Some instant beverage premixes also provide options for additional ingredients or toppings to enhance the flavour and overall experience. This culture of customization allows consumers to personalise their beverages according to their preferences. Moreover, as people lead increasingly busy lives, they seek portable and convenient beverage options that can be enjoyed while commuting, at work, or during travel. Instant beverage premixes, often packaged in single-serve sachets or cups, cater to this need for mobility and portability. In addition, Western consumption patterns and lifestyle influences have played a role in driving the demand for instant beverage premixes globally. Western-style beverages, such as coffee, tea, and health drinks, have gained popularity worldwide, leading to increased consumption and demand for instant premixes of these products. Furthermore, globalisation has led to the cross-pollination of food and beverage cultures, resulting in increased demand for a diverse range of instant beverage premixes. Consumers are increasingly open to trying new flavours and beverage profiles from different regions, driving market expansion.

According to the research report, Global Instant Beverage Premix Market Outlook, 2028 published by Bonafide Research, the market is anticipated to across USD 148.94 Billion market size by 2028, increasing from USD 103.28 Billion in 2022. The market is projected to grow with 6.33% CAGR by 2023-28. As disposable incomes rise across various regions, consumers are willing to spend on convenience products such as instant beverage premixes. Higher purchasing power enables consumers to explore and indulge in a wide range of beverage options, driving market growth. Furthermore, rapid urbanisation worldwide has led to increased demand for convenience products, including instant beverage premixes. Urban dwellers often have limited time and resources for preparing beverages from scratch, making instant premixes an attractive option. Moreover, with a growing focus on clean labels and natural products, there is a rising demand for instant beverage premixes made from natural and organic ingredients. Consumers are looking for products that are free from artificial additives, preservatives, and flavours. In addition, environmental consciousness is influencing packaging choices in the instant beverage premix market. Manufacturers are adopting sustainable packaging materials and eco-friendly practises to reduce their carbon footprint. Recyclable, biodegradable, and compostable packaging options are gaining traction. Furthermore, with the rising popularity of plant-based diets and increasing awareness of animal welfare and sustainability, there is a growing demand for plant-based and vegan instant beverage premixes. Manufacturers are developing dairy-free alternatives using plant-based ingredients like soy, almond, oat, and coconut milk.

Based on the report, the global market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. Among them, North America is dominating the market in 2022. North America has a well-developed and mature market for instant beverage premixes. The region has a long history of consumption and familiarity with instant beverage products, creating a strong market foundation. Furthermore, the fast-paced lifestyle and busy routines in North America drive the demand for convenient food and beverage options. Instant beverage premixes offer a quick and hassle-free solution for consumers seeking convenience without compromising on taste or quality. Moreover, the United States has a significant population, making it one of the largest consumer markets globally. The size of the consumer base creates substantial demand for instant beverage premixes. The country's diverse population with varied preferences for coffee, tea, hot chocolate, and other instant beverages contributes to the market's growth. In addition, the fast-paced lifestyle and busy routines in North America drive the demand for convenient food and beverage options. Instant beverage premixes offer a quick and hassle-free solution for consumers seeking convenience without compromising on taste or quality. Furthermore, the emergence of café culture in many Asian countries, influenced by Western lifestyle trends, has contributed to the popularity of instant coffee and other instant beverage products. The desire for café-like experiences at home or in the office has boosted the demand for instant beverage premixes in the region.

In 2022, the instant coffee segment held the largest market share of all of them. Instant coffee has broad consumer appeal and is widely consumed across various regions and demographics. It is a popular choice for coffee lovers who seek convenience, quick preparation, and a consistent taste. Instant coffee allows consumers to enjoy a cup of coffee instantly without the need for brewing equipment or time-consuming brewing processes. Furthermore, instant coffee offers a wide range of customization options and flavour varieties to cater to diverse consumer preferences. Manufacturers provide options such as different roast levels, blends, and added flavours like vanilla, caramel, or hazelnut. This allows consumers to personalise their coffee experience and choose flavours that align with their taste preferences. In addition, instant milk offers the convenience of quickly preparing milk-based beverages without the need for traditional milk processing or refrigeration. This appeal to consumers who desire a quick and hassle-free way to enjoy milk-based drinks, such as hot chocolate, milkshakes, and flavoured milk. Furthermore, instant milk products often retain the nutritional benefits of fresh milk, including essential vitamins, minerals, and proteins. Consumers seeking a convenient and nutritious beverage option are attracted to instant milk, especially those who may not have easy access to fresh milk or prefer a longer shelf life.

The global market is segmented into supermarkets and hypermarkets, convenience stores, online sales channels, and others (specialty stores). Among them, the supermarket/hypermarket segment made the largest contribution in 2022. Supermarkets and hypermarkets offer a wide variety of instant beverage premixes from different brands and manufacturers. They have extensive shelf space and can accommodate a broad range of products, including instant coffee, tea, milk-based drinks, health drinks, and more. This diverse product range appeals to a wide consumer base and caters to various taste preferences. Furthermore, supermarkets and hypermarkets offer the advantage of bulk purchases. Consumers can buy larger quantities of instant beverage premixes at a discounted price, which is beneficial for households or businesses that require a consistent supply of these products. Bulk buying options appeal to cost-conscious consumers and businesses seeking economies of scale. For instance, some of the popular supermarkets and hypermarkets include Walmart, Carrefour, Tesco, Costco Wholesale Corporation, Kroger, SPAR, and many more. In addition, the online sales channel has witnessed rapid growth in recent years, driven by the increasing penetration of e-commerce platforms and the growing preference for online shopping. Advancements in technology, improved internet connectivity, and the proliferation of smartphones have made online shopping convenient and accessible to a larger consumer base. This has resulted in more consumers turning to online platforms to purchase instant beverage premixes. For instance, some online sales channels that contribute to the online distribution of instant beverage premixes include Amazon, Alibaba, Walmart Online, JD, Flipkart, iHerb, and many more.

Many consumers prefer fresh and natural beverages over instant options. This preference is particularly evident in regions where traditional brewing methods are deeply ingrained in the culture. The availability of freshly brewed coffee, tea, and other beverages can pose a challenge to the growth of instant beverage premixes. Furthermore, many consumers prefer fresh and natural beverages over instant options. This preference is particularly evident in regions where traditional brewing methods are deeply ingrained in the culture. The availability of freshly brewed coffee, tea, and other beverages can pose a challenge to the growth of instant beverage premixes. Moreover, some consumers perceive instant beverage premixes as lower in quality compared to freshly brewed or made-from-scratch options. The perception of taste, aroma, and overall product quality can hinder the widespread adoption of instant beverage premixes, especially among discerning or gourmet-oriented consumers. In addition, the instant beverage premix industry is subject to various regulations and standards related to food safety, labelling, and ingredient requirements. Compliance with these regulations can pose challenges for manufacturers, particularly those operating in multiple regions with different regulatory frameworks. Furthermore, the sourcing and procurement of high-quality ingredients, manufacturing processes, and maintaining a consistent supply chain can present challenges for instant beverage premix manufacturers. Ensuring a reliable supply of raw materials, managing production capacities, and maintaining quality control throughout the supply chain are important considerations for sustained market growth.

Start-ups
• Sudden Coffee is a start-up that specializes in high-quality instant coffee. They use specialty-grade coffee beans and a unique freeze-drying process to create single-serve packets of instant coffee that aim to deliver a premium coffee experience.
• Mixt Solutions is a start-up that offers a range of instant beverage premixes, including coffee, tea, and hot chocolate. They focus on providing customizable and personalized options for their customers, allowing them to create their own unique blends and flavors.
• Clevr Blends is a start-up that specializes in functional instant beverages. They offer instant latte mixes made with adaptogenic herbs and superfood ingredients, aiming to provide health benefits along with great taste.
• Brewst is a start-up that focuses on instant tea products. They offer a range of instant tea blends made from high-quality tea leaves, aiming to provide a convenient and flavorful tea experience.
• Pique Tea is a start-up that specializes in instant tea crystals. Their tea crystals are made from organic tea leaves and are designed to dissolve instantly in hot or cold water, providing a quick and easy way to enjoy a cup of tea.

Major Companies present in the market:
Nestlé S.A., Starbucks Corporation, General Mills, Inc., Unilever plc, The Coca-Cola Company, The Kraft Heinz Company, PepsiCo, Inc, GlaxoSmithKline plc, Arla Foods amba, Ito En, Ltd., Dr Pepper Snapple Group, Ajinomoto AGF, Inc., B&G Foods Inc, Omsai Foods, Gujarat Tea Processors and Packers Limited, JDE Peet's, The Republic of Tea, Suntory Holdings Limited, Campbell Soup Company, Panama Foods.

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Instant Beverage Premix market with its value and forecast along with its segments
• Region-wise Instant Beverage Premix market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Types
• Instant Coffee
• Instant Tea
• Instant Milk
• Instant Health Drinks
• Soups
• Others (mocktail beverages)

Instant Coffee Premix
• Cappuccino Premix
• Latte Premix
• Choco mocha premix
• Others (Hazelnut Instant Coffee, French Vanilla Instant Coffee, Coconut Instant Coffee, Salted Caramel Instant Coffee, Pumpkin Spice Instant Coffee,
• Amaretto Instant Coffee, Irish Cream Instant Coffee, Caramel Instant Coffee)

Instant Tea Premix
• Ginger tea premix
• Lemon tea Premix
• Mixed Spices Tea Premix
• Cardamom tea Premix
• Other(Peach Tea Mix, Thai Milk Tea Mix, Earl Grey Tea Latte Mix)

Instant Milk Premix
• Choco milk premix
• Saffron Almond Premix
• Rose Premix
• others(Vanilla Latte Mix,Malted Milk Mix, Horlicks, Ovaltine, Milo, Nestlé Nesquik)

Instant Health Drinks
• Fruit Juice Premix
• Vegetable Juice premix

Soups
• Tomato Premix
• Sweet Corn Premix
• Manchow Soup mix
• Mix Vegetables Soup Premix
• Others(Chicken Noodle Soup Mix, Minestrone Soup Mix, Mushroom Soup Mix, Tortilla Soup Mix, Lentil Soup Mix)

Others (cocktail beverages)
• Mojito
• Pina Colada
• Margarita
• Cosmopolitan
• Bloody Mary
• Others(Daiquiri Mix, Old Fashioned Mix, Mai Tai Mix, Sangria Mix)

By End User
• Commercial
• Residential

By Function
• Plain
• Flavored

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales Channel
• Others (Specialty Stores)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Instant Beverage Premix industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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