Global Frozen Food (Potato Products, Fruit & Vegetable, Meat & Poultry, Ready Meals, Seafood & Fish Products) Market, Outlook, 2027

Global Frozen Food (Potato Products, Fruit & Vegetable, Meat & Poultry, Ready Meals, Seafood & Fish Products) Market, Outlook, 2027

The frozen foods market has gained an impressive impetus owing to increase in demand for convenient ways of life in this modern fast-paced age. The trend of convenience food and change in the lifestyle leading to changing dietary patterns and spending habits of people led to the surge in demand for frozen food products. The consumers are now more inclined towards healthy and quality food products, which have let them shift towards frozen food products. Along with this, the demand for premium food and nutrition products has allowed the top players to establish themselves and expand their business into the trending frozen food segment. Using high-quality freezing techniques such as individual quick freezing, blast freezing, belt freezing, and other machinery have been playing a part in the industrial as well as the retail segment of the market, which can also be viewed as a major growth driver.

The report entitled “Global Frozen Food (Potato Products, Fruit & Vegetable, Meat & Poultry, Ready Meals, Seafood & Fish Products) Market, Outlook, 2027” gives a detailed insight into the various segments related to global frozen food products in the market along with historical & forecasted analysis. Frozen food product consumption has been observed as a growing trend globally with increasing demand from developed and developing countries. The market is segmented into various frozen food products such as frozen potato, frozen fruits & vegetables, frozen ready meals, frozen meat & seafood. The growing adaption of each segment has let the global frozen food market grow dynamically with a CAGR of above 3% historically with around USD 220 Billion market size. This has been highly supported by the excessive adaption of frozen meat and poultry products.

This is followed by the consumption of frozen potato products as conventional foods. The frozen potato products are present in the menu of almost every fast-food outlet, restaurants, small and large-scale stores. Along with these segments, the adaption of other frozen products has convincingly increased as a trend has been observed of people preferring to be vegan, and adaption of nutritious food has led fruits and vegetables to grow. Awareness regarding protein and nutrition led to significant demand for frozen fish and other kinds of seafood owing to the demand for long shelf life. Continuous busy lifestyles and lesser time available for cooking in a full schedule of work have inclined consumers to shift towards the consumption of a frozen ready meal. As the ready meals are enriched with complete nutrients that are sold through, direct selling channels and convenience stores.

The increasing consumer preference toward expediency foods indirectly favors the increasing demand for frozen products as they require less time and effort as compared to cooking from scratch. The processed food market is driven by the greater need for convenience due to the busy lifestyles of consumers. This, in turn, increases the demand for frozen products. Increasing disposable income is also one such factor that has a huge influence on the growth of the frozen food market as it increases the buying power of consumers. One of the latest trends driving the market is online grocery shopping and the introduction of new apps, making it convenient for consumers to pick their preferred products. Consumers are inclined toward online shopping due to features of convenience and variety. With the growing penetration of the Internet and smartphone usage, retail grocery shopping is emerging as one of the platforms for companies to showcase and sell their food products. In the recent rise of vegan and plant-based food, demand for frozen vegan food has also gone up.

To cater to this demand, plant-based frozen food brand Tattooed Chef exceeded its distribution goal of 10,000 stores, and is on a charge to become a major provider of plant-based frozen foods. The company also has plans to expand into refrigerated and ambient products soon. In addition to that, on August 17, 2021, Real Good Foods Company, a known name in the frozen foods industry, announced the launch of seven new frozen products in 1,500 Kroger stores across the United States. These new entrées are high in protein, low carb, grain-free, and gluten-free, and hence, help consumers stay on track with their health goals and enjoy a good meal at the same time. This is an addition to the line of entrées that the company launched back in 2020. With brands focusing and expanding their frozen product portfolios, we are expecting to see some major changes in the global frozen foods landscape.

Further, the most crucial factor driving the consumption of frozen foods comes from the kitchen itself. A majority of women in the western regions continue to opt for ready-to-eat foods instead of wasting a lot of time on cooking meals. In such scenarios, dependents continue to buy frozen foods and furnish the demands of the housewives. Home cooks, chef and other culinary professionals, on the other hand, might not promote the use of frozen foods and will continue catering to intricately cooked cuisines. Proactive lifestyle has urged people to consumer frozen food products whenever they have spare time. Easier availability of frozen foods has influenced the purchasing patterns of consumer regarding dietary products, rendering a firm place for frozen foods in their list of daily consumables.

Covid-19 Impacts:
The first month of the year 2020, has witnessed a breakdown of Corona-virus (COVID-19) across the world. Almost all the countries in the world have proposed a country level lockdown in which people are restricted to go outside their houses. This panic situation around the globe has propelled the demand for frozen food products owing to their higher shelf life. In addition, it helps the customers to reduce their number of visits to the market places for shopping for frozen food products. These world market trends fuelled the market growth for frozen food in the year 2020. In the last few months of the year 2020, from January to March, the retail markets including supermarkets/hypermarkets have witnessed a huge shortage of food items owing to the disrupted supply chain. All major countries in the world have locked their international and local state borders in order to prevent the entry of this virus in their countries. This situation has propelled the demand for frozen food capable of retaining the properties of nutritional ingredients for a longer time.

Major companies present in the market
Aryzta AG., General Mills Inc., Kraft Heinz Company, Ajinomoto Co. Inc, Cargill Incorporation, Nestle S.A., Flowers Foods, Kerry Group, Grupo Bimbo S.A.B. De C.V, Mccain Foods Limited, Tyson Foods, Inc., Kellogg Company, Conagra Brands, Inc, JBS S.A, Nomad Foods, Hormel Food, Rich Product Corporation, Maple Leaf Food Inc., Iceland Food, Al Kabeer Group

Considered for the report:
-Geography: Global
-Historic year: 2016
-Base year: 2021
-Estimated year: 2022
-Forecasted year: 2027

Aspects covered in this report
-Global frozen foods market with its value and forecast along with its segments
-Region and country-wise frozen foods market analysis
-Various divers and challenges
-Ongoing trends and developments
-Five force models
-Top profiled companies
-Strategic recommendation

Countries covered in the report
-North America (USA, Mexico, Canada)
-Europe (UK, Germany, Spain, Italy, Russia, France)
-Asia-Pacific (China, Japan, Australia, India)
-Latin America (Brazil, Argentina, Chile, Columbia)
-Middle East (UAE, Saudi Arabia, Israel)
-Africa (South Africa)

By Product Type
-Frozen potato
-Frozen fruits & vegetable
-Frozen ready meal
-Frozen meat & poultry
-Frozen fish & seafood

By End User
-Commercial
-Residential

By Sales Channel
- Supermarket /modern retail/ hypermarket
-Independent Retailers / Departmental /convenience store
-On-line Shop

By Freezing Technique
-Individual quick freezing (IQF)
-Blast freezing
-Belt freezing
-Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.