Global Digitally Printed Wallpaper Market Overview, 2023-28

Global Digitally Printed Wallpaper Market Overview, 2023-28

Digitally printed wallpapers are wall coverings that are created using digital printing technology. This involves using a specialized printer that can produce high-quality images directly onto wallpaper material, typically made of paper or vinyl. Digitally printed wallpapers offer a versatile, customizable, and visually striking option for interior design, allowing for unique and personalized wall coverings that can transform the look and feel of any space. Digital printing allows for precise and detailed designs, patterns, and images to be printed onto the wallpaper, resulting in unique and customizable wall coverings. Digitally printed wallpapers can feature a wide range of designs, including photographs, illustrations, abstract patterns, and textures. They can be used in various spaces, such as living rooms, bedrooms, offices, restaurants, hotels, and retail spaces, to add visual interest, create focal points, and enhance the overall ambiance of a room. Digitally printed wallpapers are also popular for creating feature walls, where a single wall is covered with a bold or eye-catching design, serving as a focal point in the room. The overall growth of the interior design and home décor market has also contributed to the increased demand for digitally printed wallpapers. As consumers increasingly prioritize creating unique and stylish living spaces, digitally printed wallpapers offer an attractive option to transform the aesthetics of a room and create visually appealing focal points.

According to the research report, “Global Digitally Printed Wallpaper Market Overview, 2023-28”, published by Bonafide research the market is anticipated to reach USD 13.87 Billion by 2028 with a robust CAGR of more than 20% during the forecast period from USD 4.73 Billion in 2022. The growth of the digitally printed wallpapers market can be attributed to factors such as customization and personalization, advancements in digital printing technology, increased design options, on-demand production and sustainability, growing demand for interior design and home décor, and expansion of commercial applications. As consumers seek unique and personalized interior design solutions, digitally printed wallpapers are becoming a popular choice, driving the growth of the market. Also, digitally printed wallpapers are often treated with protective coatings that provide enhanced durability and longevity, making them more resistant to wear, tear, fading, and staining compared to traditional wallpapers. This makes them suitable for high-traffic areas and environments where durability is important, such as commercial spaces and public areas. Digital printing can be done on various substrate materials, including paper, vinyl, fabric, and even eco-friendly options such as recycled materials. This wide range of substrate options provides flexibility in terms of durability, texture, and finish, allowing customers to choose wallpapers that best suit their specific needs and preferences. Vinyl segment is highly used as a substrate across the globe as it is known for its durability, making it a practical choice for wallpapers. Vinyl wallpapers are resistant to wear, tear, and fading, making them suitable for high-traffic areas, such as commercial spaces or areas with kids or pets. They are also moisture-resistant, which makes them ideal for use in humid environments like bathrooms or kitchens.

Based on the report, the market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. Among them, Asia-Pacific region is leading the market in 2022, followed by Europe. The Asia-Pacific region has witnessed rapid urbanization, with increasing urban populations and the growth of modern urban living spaces. This has resulted in a higher demand for interior design and home decor products, including digitally printed wallpapers, as consumers look to personalize and enhance their living spaces with unique and stylish designs. Also, the expanding middle class population in the Asia-Pacific region has led to increased disposable incomes and changing lifestyles, with consumers seeking higher-quality home decor products, including digitally printed wallpapers. As disposable incomes rise, consumers are willing to invest in unique and customized interior design solutions, driving the demand for digitally printed wallpapers. Based on the country, United States is expected to dominate the market by the end of the forecast period. There has been a growing trend among consumers in the United States towards unique and customized home decor, as people seek to personalize their living spaces. Digitally printed wallpapers offer a wide range of design options, allowing consumers to create bespoke and visually appealing interiors that reflect their individual style and taste. Also, the home renovation and remodelling market in the United States has been steadily growing, with homeowners investing in upgrading and enhancing their living spaces. Digitally printed wallpapers are a popular choice for home renovations, as they offer an affordable and effective way to transform the look and feel of a room without major structural changes.

According to the report, inkjet printing is the most commonly used technology in the digitally printed wallpapers market. It uses inkjet printers that spray tiny droplets of ink onto the wallpaper substrate to create the desired design. Inkjet printing offers high resolution, excellent colour reproduction, and the ability to print on a wide range of materials, making it versatile for various wallpaper applications. It also allows for customization and quick production, making it a popular choice for digitally printed wallpapers. On the other hand, electrophotography, also known as electro photographic or laser printing is a digital printing technology that has been used in the printing industry for many years. It involves a multi-step process that uses electrostatic charges and toner (dry ink) to create an image on the substrate. While electrophotography is not as commonly used in the digitally printed wallpapers market compared to inkjet and latex printing, it has some unique characteristics that make it suitable for certain applications. It can be suitable for specific applications that require high-quality prints, durability, and compatibility with a wide range of substrates. As with any printing technology, the choice of electrophotography for digitally printed wallpapers would depend on various factors such as print quality, substrate compatibility, production volume, cost considerations, and environmental considerations.

Commercial end user for digitally printed wallpapers is dominating the market in 2022 and is expected to lead the same during the forecast period as well. They are widely used in the hospitality industry, including hotels, restaurants, and resorts, to create unique and visually appealing interiors. Customized wallpapers with branding, logos, and themed designs can enhance the ambiance and create a memorable experience for guests. Digitally printed wallpapers are used in retail spaces, such as shops and malls, to create attractive and eye-catching displays. Customized wallpapers with product images, graphics, and branding can create an immersive shopping experience and help with branding and marketing efforts. They are also used in offices and corporate settings to create professional and aesthetically pleasing interiors. Customized wallpapers with company logos, motivational quotes, and other graphics can enhance the overall office environment and reflect the company's brand image. Digitally printed wallpapers are used in restaurants and cafes to create unique and inviting interiors. Customized wallpapers with food-themed designs, patterns, and graphics can enhance the dining experience and create a visually appealing ambiance. However, digitally printed wallpapers are also used in residential settings, including homes, apartments, and condos, to create personalized and unique interiors. Customized wallpapers with various designs, patterns, and colors can add a touch of individuality, creativity, and style to living spaces. They are popular in children's rooms as they offer a wide range of designs, themes, and colors that can create a playful and imaginative environment for kids. Customized wallpapers with cartoon characters, superheroes, animals, and other fun designs can make a child's room visually appealing and enjoyable.

Canon introduced the ""Canon UVgel Wallpaper Factory,"" an end-to-end automated solution for large-volume production of wall décor applications that is designed for maximum throughput while maintaining high quality and operating 24 hours a day, seven days a week. This intelligent system provides an instant production process and is designed for optimal efficiency, good print quality, and to run continuously throughout the day with minimal operational oversight. As such, it provides a completely automated and modular manufacturing facility for digitally printed wallpaper, from bulk-sized media input to final rolled output. This dynamic, on-demand technique for modest or large-volume printed wallpaper production may attain high volumes. HP increased their Latex range to provide the Latex 2700 Printer Series in October 2022, building on their previous range that has had a considerable influence in the wall coverings sector. The HP Latex 2700 prints in vibrant colours at speeds of up to 958 square feet per hour. It also yields the purest white with no yellowing or waste. Add in automated printhead cleaning and an easy-to-use UI to save time and money at every step of the way.

Covid-19 Impacts:
The emergence of the global health catastrophe in the form of COVID-19 caused a significant setback in global industrial activities and economic operations. Along with all industry operations, the pandemic had an impact on public health in approximately 225 nations worldwide. All of these events resulted in the adoption of full or partial lockdowns in the vast majority of places around the world. As a result, industry operations were halted, and some enterprises were forced to close. Given the rapid drop in demand for construction activities and the halt of the majority of industrial operations during the pandemic, the digitally printed wallpaper market encountered a slew of unforeseen challenges throughout the epidemic. On the contrary, now that the bulk of the world's population has been vaccinated and industrial operations are returning to normal, the market is expected to see a significant expansion and recovery in revenue generation over the assessment period.

Companies Mentioned in this Report:
A.S. Creation Tapeten AG, Muraspec Group, Tapetenfabrik Gebr. Rasch GmbH & Co. , MX Display Ltd, 4walls, The Printed Wallpaper Company, Hollywood Monster Ltd, Graham & Brown Ltd, John Mark Ltd, Glamora Srl

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Region-wise Digitally Printed Wallpaper market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report:
• North America
• Europe
• Asia-Pacific
• SA
• MEA

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.