Global Deodorant Market Outlook, 2027

Global Deodorant Market Outlook, 2027

Deodorant is a substance that is used to prevent or hide unpleasant smells, especially those of the body. Deodorant gives some antibacterial potency and serves a critical role in avoiding the odor associated with the bacterial breakdown of sweat. It is used to hide the bad odor of body parts by applying it on that body parts. Deodorants are applied on the body parts to work effectively. As the awareness of personal hygiene and grooming is increasing the demand for deodorant is also increasing as it good for ourselves and also for the people around us. Due to using deodorant the odor of our body doesn’t smell out, as the odor makes the people feel uncomfortable to be with others.

According to the report titled, “Global Deodorant Market Outlook, 2027”, published by Bonafide research, the market was valued at USD 21.10 Billion in 2021 and it is anticipated to grow with a CAGR of more than 4.94% from 2022 to 2027, achieving USD 27.96 Billion by 2027. As the people are started taking care of their personal hygiene and grooming more and more, the demand for cosmetics is also rising. So with the rise of disposable income of people, the rise of deodorant market is also seen. The deodorant market is been bifurcated into spray, roll on, gel, stick, creams, wipes and others in the product type segment of perfume market. Spray deodorant are dominating the whole deodorant market with the market share of more than 34%. Spray deodorant are very popular and also it has the ability to dry rapidly, it doesn’t cause stains on the cloths, these are some of the factors due to which spray deodorant are dominating the market.

The next segment which is taken into consideration of the report is packing materials, which divides the market in three parts i.e. metal, plastic and others. Plastic packing material is having more than half of market share. As is more preferred over the other type of packing materials, as it reduces the cost and is also easy to carry anywhere, light weight and is durable. On the basis of end user the deodorant market has been bifurcated into men, women and others. Men are dominating the market as the number of men involved in sports activities like cricket, football, basketball, and many more. So to avoid the bad smell caused due the sweat while playing the games they use deodorant. Also men do more physical work and so the market share of men is nearly 40%.

The distribution channel included in the report are online and offline. Offline channels include the supermarkets/hypermarkets, convenience stores, pharmacies and the other offline retail stores. Offline distribution channels are dominating the market by having the highest market share the perfume market. As now people have smart phones the online distribution channel is also growing significantly.

The deodorant market is been divided into five regions which are North America, Europe, Asia Pacific, South America & Middle East & Africa. Europe is the most dominating region among all the regions, with highest market share of the perfume market, which is followed by North America. And the fastest growing region of perfume market is Asia Pacific, which is growing with a CAGR of more than 7% in the forecasted period. One of the key factors for the growth of Asia Pacific region is the rise in the disposable income of the people.

Deodorant is personal care hygiene products which helps to stops bacterial growth on the skin and keep it fresh. During the pandemic, deodorant was not considered as a necessary product, and therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain of deodorant market. Also there were restriction on the export and import of deodorants as it was not an important product of living.

Recent Developments
• Henkel extended their partnership with Quad Industries for accelerating printed electronics solutions. The development of their strategic partnership will deliver support and capacities for prototyping with printed electronics solutions and technological value creation across many industries, in February 2021.
• Hindustan Unilever had propelled a new brand in the natural segment which is called Nature Protect. After beauty, hair and skin care, this will be the fourth brand in herbal portfolio, or HUL’s naturals which is targeting home care. Specialists say that HUL is filling “white spaces,” tapping areas with considerable consumer momentum, in November 2020.
• Beiersdorf acquired the natural cosmetics brand Stop the Water While Using Me with intentions to jointly intensify the impact of sustainable skincare and their commitment to climate and resource protection, in February 2020.

Major Companies present in the market:
Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Marico Ltd., Burberry Group plc, Speick Natural Cosmetics, Emami Ltd., EO Products, Lavera Naturkosmetik, McNroe Consumer Products Pvt. Ltd., erbaviva

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Deodorant market with its value and forecast along with its segments
• Region-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain , Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.