Global Breakfast Cereals Market Overview, 2022-27

Global Breakfast Cereals Market Overview, 2022-27

Humans have used cereal for a very long time. Cereals are generally understood to be the edible grains or seeds that belong to the Gramineae genus of grass. In both rich and developing nations, cereals are a staple diet and a vital source of nutrients. A key source of calories, carbohydrates, protein, and fibre, cereals and cereal products also contain a number of micronutrients such vitamin E, vitamin B, magnesium, and zinc. Since breakfast cereal offers a convenient alternative to easily accessible food that maximises the ease of consumption without additional preparation, the global breakfast cereal market is expanding primarily as a result of changing eating habits and the influence of Western culture on consumer dietary patterns. In addition, the market for breakfast cereals is being driven ahead by the quick expansion of convenience stores, which supports brand visibility.

According to report, “Global Breakfast Cereal Market Overview, 2022-28” published by Bonafide Research, the market is anticipated to grow with more than 5% CAGR during the forecast period. An increase in the demand for breakfast items that are ready to eat is the main factor driving the global market for breakfast cereals. Around the world, there is an increasing trend of individuals consuming breakfast cereals. A contemporary trend that has a good impact on market expansion is also highlighted by whole grain cereals. The market growth is also anticipated to be accelerated by the availability of a vast array of creative and flavourful breakfast cereal options, particularly in developing regions. The industry is also expanding as a result of modernising food retail infrastructure and growing consumer knowledge of the advantages of eating breakfasts made with grains.

Positive market drivers for breakfast cereal include the return of the hot cereal industry and rising consumer desire for high-end goods. The primary example of a product in the hot cereals category is porridge, which is heated before consumption. The demand for hot cereals has continued to dramatically increase, and it is expected to do so during the predicted period. Most customers already eat their breakfast while in transit due to the increasingly hectic nature of modern existence. Market participants are under pressure to offer more practical solutions in transportable packaging. Additionally, the majority of the top corporations are working to promote cereal as a healthy snack. However, the majority of individuals still hold the view that breakfast is the most significant meal of the day. Therefore, consumers typically select morning cereals that are both filling and invigorating. As a result, there are now more product options available on the market that has more protein and fibre, providing additional health benefits.

Covid-19 Impacts:
A brand-new virus named COVID-19 made a splash in the spring of last year. Governments all around the world understood that this was not a virus that should be taken lightly as a result of the fact that it left many individuals around the world gravely ill and even resulted in a few deaths. Global lockdowns and quarantines were implemented in response by governments. Numerous companies in numerous markets were compelled to either entirely stop operations or drastically slow operations down, if only temporarily. For numerous markets, the outcome was terrible. The market for breakfast cereals was no different. It was challenging for many manufacturers to find the basic components required to construct a variety of breakfast cereals. As a result, the supply of these cereals for the final customer dramatically decreased, and their retail price significantly increased. However, throughout the forecast period, it is anticipated that growing consumer awareness of the health benefits offered by the same will drive market expansion.

Major Companies present in the market:
PepsiCo, Inc., Nestlé S.A., Marico Limited, Bagrrys India Limited, General Mills, Inc., The Kellogg Company, Nature's Path Foods, Associated British Foods plc, Dr. Oetker, Family Cereal (Custom Food Group), TreeHouse Foods Inc., Calbee, Inc., Post holding Inc., B&G Foods, Inc., McKee Foods Corporation, Freedom Foods Group, Bob’s Red Mill Natural Foods, Nature Foods Company, Hamlyn's of Scotland, Love Grown Foods

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Breakfast Cereal market with its value and forecast along with its segments
• Region-wise breakfast cereal market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product
• Hot Cereal
• Ready to eat

By Ingredient Type
• Wheat
• Rice
• Corn
• Oats
• Barley
• Others

By Distribution Channel
• Supermarket & Hypermarket
• Convenience Stores
• E-Commerce/Online
• Others

By Nature
• Conventional
• Organic

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.