Global Breakfast Cereals Market Outlook, 2027

Global Breakfast Cereals Market Outlook, 2027

Breakfast Cereal is the processed grains for human consumption. The grains used in breakfast cereals are wheat, rice, corn, oats and barley. Breakfast is the first meal of the day. It is an excellent source of carbohydrates, proteins, and many minerals to start a healthy day. Breakfast cereal can be eaten with milk and fresh fruit to start the morning in every age group. The Breakfast Cereal market is growing in the food industry as people have busy schedules. Nowadays both men and women are working together and breakfast cereals help them to start an energetic day.

As per a report titled, “Global Breakfast Cereal Market Outlook, 2027”, published by Bonafide research, the market was valued at around USD 40 Billion in 2021 and it is anticipated to grow with a CAGR of more than 5% from 2022 to 2027, reaching USD 57 Billion. The demand for breakfast cereal is increasing as a healthy product for the first meal and as a part of a diet. The Breakfast Cereal market is divided into two parts as per the product type, i.e. Hot cereals and Ready to eat. Hot Cereals means the cereals which are served hot. Basically, the cereals need to be first put in hot milk or semi-cooked before eating it. While Ready to eat cereals can be served as it is without further cooking, as the name says, it is ready to eat, just served and eats. Ready to eat cereals are dominating the market as it is very convenient for anyone to just get the cereal on the plate and eat it, rather than preparing the breakfast. It has the majority market share of the Breakfast cereal market.

The next segment in the Breakfast Cereal market is the distribution channel. The distribution channels through which the product is provided to the consumer are supermarkets & hypermarkets, convenience stores, e-commerce/online and others. Supermarket & Hypermarket has the highest share of the Breakfast Cereal market as the people do their shopping from it. Also, people purchase most of the groceries for months from supermarkets & hypermarkets, and, along with that, they also buy breakfast cereals. But with developments, most of the people in the world now have smart phones and they have been using online shopping, due to which e-commerce/online distribution channel the highest CAGR in had the forecast period.

On the basis of ingredients, the breakfast cereal market is bifurcated into wheat, oats, rice, corn, barley and others. Breakfast Cereals are made from this ingredient is processed into flour, then cooked and mixed with some other ingredient, dried and finally shaped into different shapes. Wheat has the highest market share as it is an ingredient with high carbohydrates and some vitamins and minerals. As per the nature of the product, the breakfast cereal market is segmented into conventional and organic types. Conventional types are products dominating the market presently as conventional products are easily available at many supermarkets & hypermarkets, convenience stores and online. But now people have started giving more attention to their health. They have started using organic cereals. As organic cereal are produced without using any synthetic chemicals. So the organic cereals are growing with a higher CAGR in the forecasted period.

Further, the breakfast cereal market has five major regions and they are North America, Europe, Asia Pacific, South America and Middle East & Africa. North America is the most dominating region among them in the Breakfast Cereal Market with the majority of market share. The USA has a major contribution in the North America region. As it has the major share in that region. Also, the disposable income of countries’ people is high in the region. Asia Pacific has been showing growth in the market as it has the majority of the population of the world. According to OEC the largest exporter of prepared cereals in the worlds if Germany, followed by UK, Poland and France.

The Covid 19 pandemic has positively impacted the growth of the breakfast cereal market. Because of the pandemic, people have become more concerned about their overall health, both physical and mental health. Due to which, people are now starting to have healthy breakfast. Further, the urban people are demanding innovative and healthy breakfast cereals as they are a more convenient and easy source of energy.

Recent Development
• In December 2021, General Mills launched eight new varieties of ready-to-eat cereals to expand its product line, catering to different customer segments such as kids and keto people. Also the company went for innovative packaging inspired by superhero series.
• Kellogg’s, in partnership with Blippar, in September 2020, launched the first web-based Augmented Reality promotional campaign in the Middle East, including the United Arab Emirates. Kellogg was the first brand in the GCC region to pioneer WebAR technology in a multi-channel marketing campaign for its Coco Pops cereal brand.
• In August 2020, Mondelez India entered the breakfast cereals space with the launch of Bournvita Fills. With this new launch, the company further expanded its product portfolio in the region.

Major Companies present in the market:
PepsiCo, Inc., Nestlé S.A., Marico Limited, Bagrrys India Limited, General Mills, Inc., The Kellogg Company, Nature's Path Foods, Associated British Foods plc, Dr. Oetker, Family Cereal (Custom Food Group), TreeHouse Foods Inc., Calbee, Inc., Post holding Inc., B&G Foods, Inc., McKee Foods Corporation, Freedom Foods Group, Bob’s Red Mill Natural Foods, Nature Foods Company, Hamlyn's of Scotland, Love Grown Foods

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Breakfast Cereal market with its value and forecast along with its segments
• Region-wise breakfast cereal market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain , Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product
• Hot Cereal
• Ready to eat

By Ingredient Type
• Wheat
• Rice
• Corn
• Oats
• Barley
• Others

By Distribution Channel
• Supermarket & Hypermarket
• Convenience Stores
• E-Commerce/Online
• Others

By Nature
• Conventional
• Organic

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.