Global Beer Market Outlook, 2028

Global Beer Market Outlook, 2028

Beer is a popular alcoholic beverage enjoyed by a significant portion of the global population. It is a common choice for social gatherings, sporting events, and leisure activities. Beer is often perceived as a refreshing and thirst-quenching beverage. Its carbonation, lower alcohol content compared to spirits, and wide variety of flavors make it a versatile choice. From light and crisp lagers to hoppy and bitter IPAs, malty and rich stouts, or fruity and spicy Belgian ales, there is a beer style for almost every palate. Beer is generally more accessible and affordable compared to other alcoholic beverages. It is often produced in large quantities, making it widely available in bars, restaurants, and retail establishments across different price ranges. Beer has a rich brewing tradition that has evolved over the centuries in different parts of the world. Beer generally has a lower alcohol content compared to spirits, making it a preferred choice for those who prefer a milder alcoholic beverage or want to consume alcohol more moderately.

According to the research report Global Beer Market Outlook, 2028, published by Bonafide Research, the market is anticipated to cross USD 945 billion in size, increasing from USD 663.15 billion in 2022. The market is expected to grow at a 6.13% CAGR by 2023–28. The beer industry has been effective in marketing and promoting beer as a desirable and enjoyable beverage through advertisements, sponsorships, and brand associations, which has contributed to its popularity. Economic growth in countries like China, India, Japan, and Southeast Asian nations has resulted in increased disposable income among consumers. This has led to higher purchasing power and greater affordability for beer, driving consumption. Westernization, urbanization, and exposure to international cultures have influenced consumers' choices, leading to an increased demand for beer. The popularity of beer gardens, pubs, bars, and nightlife establishments has contributed to the growth of the beer market.

Craft beer has experienced a significant increase in demand in recent years. Craft breweries often experiment with different ingredients, brewing techniques, and flavor profiles, resulting in unique and distinctive beers that appeal to beer enthusiasts seeking novel experiences. Craft beer is typically produced in smaller quantities, allowing for more attention to detail and quality control. They are often deeply rooted in their local communities, fostering a sense of pride and loyalty. They offer brewery tours, tasting events, and beer education programs, allowing consumers to learn about the brewing process, beer styles, and the unique stories behind each craft brewery. Craft beer has benefited from expanded distribution channels, including specialized craft beer bars, bottle shops, and online platforms.

Brewers are pushing the boundaries of traditional beer styles and experimenting with new ingredients, brewing techniques, and flavor combinations. This innovation has led to the creation of unique and unconventional beers, such as fruit-infused brews, barrel-aged beers, sour beers, and hybrid beer styles. Hyper-local breweries that cater to specific neighborhoods or regions are gaining popularity, offering a sense of identity and exclusivity. There is a growing interest in healthier lifestyle choices, including moderation in alcohol consumption. As a response, the beer industry has seen the rise of low-alcohol and alcohol-free beers, as well as beers brewed with organic ingredients or featuring nutritional information on the packaging. Brewers are collaborating with other breweries, local businesses, and even non-beer companies to create unique beer offerings. These collaborations can result in limited-edition beers, special releases, or even beers brewed with non-traditional ingredients or flavor inspirations. Breweries are capitalizing on this trend by offering immersive experiences such as brewery tours, tasting rooms, and beer-pairing events. The rise of e-commerce has enabled breweries to sell their beers directly to consumers through online platforms.

Lagers are known for their clean and crisp taste, lighter body, and lower levels of hop bitterness. Ales tend to have a wide range of flavors, including fruity, malty, hoppy, and spicy notes. Many beer-drinking cultures, particularly in Europe, have a historical affinity for ale. Countries such as the United Kingdom, Belgium, and Germany have rich brewing traditions, producing renowned ale styles like pale ale, India pale ale (IPA), Belgian ale, and wheat beer. The craft beer movement has played a significant role in the resurgence of ale beer. British pub culture revolves around the consumption of ales, and ale festivals and events are celebrated worldwide. Stout and porter beers are dark, robust, and flavorful beer styles that are often grouped together due to their similar characteristics. They may include notes of chocolate, coffee, caramel, and sometimes even hints of smoke. Stout and porter beers often have a fuller body and a smooth, creamy mouthfeel.

Standard beers like Budweiser, Coors, Miller, Stella Artois, Heineken, Beck's, Sierra Nevada Pale Ale, and Newcastle Brown Ale are some of the highest-selling beers in global markets. These beers are easily available and affordable for consumers. Premium beers are typically considered to be higher-quality beers that often come with a higher price point compared to mainstream or mass-produced beers. Craft beer, Belgian beer, limited edition beer, imported beer, and high-end Pilsner or Lager are some of the premium beers available on the market shelf.

Beer has been available in bottled form since historical times and is effective in preserving its freshness and flavors. Bottles offer standardized serving sizes, typically ranging from 330 ml (11.2 oz) to 750 ml (25.4 oz), allowing consumers to control their consumption and enjoy beer at their own pace. Some beer enthusiasts enjoy collecting bottles as part of their hobby or to showcase unique and rare brews. Unique bottle shapes can contribute to a beer's appeal and influence consumer perception. Canned beer has experienced a significant increase in demand and popularity in recent years. Cans are lightweight, portable, and easy to transport. Cans are also allowed in many venues where glass bottles are not permitted, making them a convenient choice for various occasions. Additionally, cans have a tighter seal, reducing the risk of leakage or contamination. Cans are more environmentally friendly compared to bottles. Craft breweries, in particular, have embraced cans as a packaging option.

Macrobreweries produce beer in large quantities to meet high consumer demand. They have the capacity to produce millions of barrels of beer per year, allowing them to distribute their products widely across different regions and countries. Macrobreweries are known for their efficient production processes, which often involve advanced automation and technology. Macrobreweries often have a diverse portfolio of beer brands under their umbrella. They have well-established distribution networks, including partnerships with retailers, bars, and restaurants, allowing their products to reach a broad customer base. Setting up a craft brewery involves establishing a smaller-scale brewery focused on producing artisanal, handcrafted beers with an emphasis on quality, flavor, and creativity. Microbreweries often have the flexibility to produce seasonal and limited-edition beers, allowing them to continuously innovate and offer new and exciting flavors to beer enthusiasts.

Large grocery stores and hypermarkets offer a wide selection of beers, including both domestic and international brands. They often have dedicated beer sections or aisles where customers can choose from a variety of beer styles and brands. Specialty liquor stores focus on selling alcoholic beverages, including beer. They typically have a curated selection of craft beers, imported beers, and popular domestic brands. Convenience stores often stock a selection of popular beer brands, targeting consumers looking for a quick and convenient purchase. Online retailers may specialize in craft beers, rare and limited-edition releases, or offer a comprehensive selection of domestic and international brands. Beer subscription services and clubs have gained popularity in recent years. Customers can visit the brewery's taproom to purchase beer for off-site consumption or place orders online for home delivery or pickup.

North America, particularly the United States, has witnessed significant growth in the craft beer movement. It is home to several large and influential brewing companies that have a long history in the beer industry. Consumers are seeking out new and different beer experiences, including craft beers, specialty brews, and limited-edition releases. The region has a vibrant bar and pub culture, as well as a tradition of tailgating, beer festivals, and other beer-centric events.

Beer consumption has become more popular among Chinese consumers, particularly among the younger generation and urban dwellers. Beer has become an integral part of socializing and dining culture in China. China has a robust domestic beer industry, with several large-scale breweries producing popular beer brands. Beer is deeply ingrained in Mexican culture and is a popular beverage choice for socializing, celebrations, and everyday enjoyment. Mexico has a rich heritage of traditional beer styles, with two prominent examples being the light and refreshing Mexican lager known as Cerveza Clara and the darker Vienna-style lager called Cerveza Oscura. These beer styles, with their crisp and balanced flavors, are well-loved by both domestic and international consumers. Mexico's beer market is largely dominated by major brewing groups such as Grupo Modelo (now part of Anheuser-Busch InBev) and Cervecera Cuauhtémoc Moctezuma (owned by Heineken). These companies produce popular brands like Corona, Modelo, Dos Equis, Tecate, and Sol, which have gained international recognition and contribute significantly to Mexico's beer industry.

Europe has a rich history and tradition of beer brewing that dates back centuries. Countries like Germany, Belgium, the United Kingdom, and the Czech Republic have been producing beer for generations and are known for their distinct beer styles and brewing techniques. Each country and region within Europe has its own unique beer styles and brewing traditions, offering consumers a wide array of choices. Craft beer has brought new energy and excitement to the European beer market. Beer tourism has flourished in Europe, with visitors exploring breweries, beer museums, and beer trails, contributing to the beer market's growth.

Beer is widely available and relatively affordable in South America, making it accessible to a large portion of the population. Local and international beer brands are distributed widely, and there is a wide range of options in terms of beer styles and flavors. Beer is often enjoyed as a refreshing and cooling beverage in warm climates, contributing to its popularity. Brazil has a strong beer culture with a wide variety of beer styles, including light lagers and craft beers. Argentina and Chile are known for their traditional German-style beers. These brewing traditions have played a significant role in shaping the beer preferences of the region.

Recent Developments:
• In May 2022, Anheuser-Busch InBev, launched a new brand of beer Seven Rivers for the Indian market.
• In April 2022, Beer company Bira 91 launched Imagined in India, a portfolio of four new limited-release beers - Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi.
• In November 2021 an acquisition agreement was signed between Heinekin, Distell Group Holdings Limited, Namibia Breweries Limited, and Ohlthaver & List Group of Companies. This agreement envisions integrating the respective and relevant businesses in Southern Africa into the enlarged company.
• In November 2021, Anheuser-Busch InBev’s London brewery, Camden Town, announced the launching of Camden Town Beer 2021. This beer is compared to a dessert wine; it's the latest among the cask-aged beer list and is designed to be paired with cheese.
• In 2022, Vicky Chamoy, a chamoy-flavored beer with undertones of sour, salty, spicy, and sweet flavours, was released to the United States by VictoriaTM in October. A 24-ounce single-serve can of this Mexican-flavored beer that was imported from Mexico is available.
• In 2022, Heineken Silver, a member of the Heineken group of brands with its headquarters in Amsterdam, released in September, according to Heineken Group, United Breweries. Experienced master brewers employed natural ingredients such as A-yeast and pure malt to create Heineken Silver.
• In April 2021, B9 Beverages, under its Bira 91 brand, released limited-edition batches of beers brewed at its Limited Release Taproom that opened up in Bengaluru, India in 2020

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, South Africa)

Aspects covered in this report
• Global Beer market with its value and forecast along with its segments
• Region & Country-wise Beer market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Lager
• Ale
• Stout & Porter
• Malt
• Others

By Category
• Standard Beer
• Premium Beer

By Packaging
• Bottler
• Canned

By Production
• Macro Brewery
• Micro Brewery
• Craft Brewery

By Distribution Channel
• Off-trade
• On-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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