Global Baby Car Seat Market Outlook, 2027

Global Baby Car Seat Market Outlook, 2027

A child car seat, or a child restraint system, a child seat, a seat designed specifically to protect children from injury or death during vehicle collisions. Each year, thousands of young children are killed or injured in car crashes. Proper use of car safety seats helps keep children safe. High disposable income and increasing spending on passenger cars are also creating a positive impact on the baby car seat market. A growing birth rate, especially in countries like China and India, is expected to fuel the demand for Baby Car Seats in the global market. According to the report titled, “Global Baby Car Seat Market Outlook, 2027”, published by Bonafide Research the market is classified on the basis of baby car seat types and sales channels, across various regions and major companies.

Baby car seats were first manufactured in the early 1930s, however, the purpose was not the safety of children. They were manufactured to bring the kids to a height so that the driving parent can easily keep a watch on them. It was only in 1962 that British inventor Jean Ames made a rear-facing baby car seat with the sole intention of protecting the child. Later on, a forward-facing baby car seat with a metal frame was made to increase the protection of the child. The quality of baby car seats has improved in the last few years. This factor is also creating a robust development in the market, which in the year 2021 was at a value of USD 5825.40 Million at the global level. Various new features such as an anti-rebound bar to keep the seat steady in case of collision and energy-absorbing foam layers are attracting buyers. Even though the market is pushed by the increasing disposable income, the lack of awareness among the parents regarding child safety while driving and the absence of stringent laws, the market is expected to grow with an anticipated CAGR of Almost 9%.

One of the major reason for the growth of the market is the rising consumption for passenger Automobiles across the globe. Rising urbanization is equally important in driving the global baby car seat market growth. By product type, the market is dominated by infant baby seats which accounted for a share of more than 30% since the year 2016. However, the high-priced baby car seats are refraining the major population from buying them and this is one of the precise reasons for hampering the development of the market. In some of the developing regions, cars are still a luxurious commodity and unaffordable to several people, let alone the baby car seat. Through the forecasted period, the market for the convertible baby seat segment is expected to show the highest growth rate of almost 9% till 2027.

Traditionally, the parents have preferred the hypermarket & supermarket segment for the purchase of baby car seats. The segment accounts for more than half of the market share. The availability of a wide range of products in these distribution channels has been attracting a large number of consumers. Furthermore, consumers prefer purchasing from hypermarkets and supermarkets owing to the provision of detailed instructions about installation and after-sale services by specialists. Still, the online distribution channel is expected to expand at the fastest CAGR of over 12%. Enhanced digitalization and the increasing popularity of e-commerce, especially among millennials, are driving the online market sale during the forecast period.

Europe dominated the market and accounted for more than 30% share of the global share. Some of the countries including Germany, France, Portugal, Spain, Denmark, Netherlands, Italy, and Ireland have made the use of the product mandatory for children having a height of less than 150 cm. As a result, this region is expected to witness the highest product penetration.

The Asia Pacific is expected to be the most potential market. Increasing safety awareness influenced by the government and media in developing countries including China and India is expected to drive the demand for the product. Given the rapid urbanization accompanied by an increasing number of vehicles, road traffic injury rates have remained stable or increased in recent years. However, compliance to the use of appropriate child car restraints is poor. This low rate of adoption is because of the consumer perception of such product is considered to be non-essential. But this trend is changing in recent times with the rapid urbanization and lifestyle upliftment in the region where the perception for these products is evolving to a safety requirement.

As the law and regulations about safety car seats are stringent in various regions including the US, UK, Germany, and New Zealand, car manufacturers are likely to include baby car seats as an inbuilt feature of the car. The global market is led by the US, with more than 20% of the share. The introduction of revised regulations in developing countries will enhance the presence of more local and regional players over the forecast period. For instance, in October 2014, the government of India mandated that every car maker in India should equip its cars with provisions for installing child seats.

South American parents are significantly less likely to put their kids in car seats, and parents who did have car seats are less likely than other parents to install and use them correctly. This posed the biggest challenge in the region, and thus not allowing the market to grow. Currently, the developing countries in South America witnessed rapid urbanization, which led to an increase in disposable income and dual-earning families. This is expected to be boosting the market growth during the forecast period

COVID-19 Impact

The Covid-19 virus was declared a pandemic in early 2020, as it spread across the world. This pandemic situation affected the many different market across various countries in different regions. The constant lockdowns and travel restrictions across the globe hindered the supply chain, production activities and distribution chain. Along with this the travel restrictions reduced the frequency of use of products like the Baby car seat, which hindered the growth of the market. Along with this the economic stress created by the pandemic saw people cutting down on non-essential items, and in regions consisting of countries like India, Indonesia and UAE where baby car seats are perceived in such a way the market growth rate further declined.

Major Companies Included: Britax Child Safety, Inc., Car Mate Mfg. Co., Ltd., Clek Inc., Diono Inc., Dorel Industries Inc., Goodbaby International Holdings, Newells Brands, HTS Besafe As., Infa-Secure Pty Limited, Mothercare PLC, Aprica Kassai, Brevi Milano SpA, Ningbo Welldon Manufacturing Co. Ltd, Recaro Holding GmbH, Renolux France Industry, Shanghai Lutule Technology Co., Ltd., Takata Corporation, Uppababy, YKO Child Product Co., Ltd., Zhejiang Ganen Technology Co., Ltd.

Considered in the report
• Geography: Global
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Regions & Countries covered:
• North America (US, Canada, Mexico)
• Europe (Germany, UK, Italy, France, Russia, Spain)
• Asia Pacific (India, China, Japan, Australia)
• Latin America (Brazil, Argentina, Colombia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)

Aspects covered in the report
• Market Size by Value for the period (2016-2027F)
• Market Share by Product Type (Infant, Booster, Combination & Convertible)
• Market Share by End User (Hypermarket & Supermarket, Speciality Stores & Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.