Global Air Freshener Market Outlook, 2028

Global Air Freshener Market Outlook, 2028

Air fresheners are consumer goods that typically emit fragrance and are used in homes or commercial interiors such as hotel lobbies, auto dealerships, medical facilities, public arenas, and other large interior spaces, as well as smaller indoor spaces like restrooms, foyers, hallways, and vestibules. In cars, air fresheners are used. Toilets and urinals are made-specific deodorising blocks as a source of scents. Air freshener makers are increasingly focusing on developing unique and cutting-edge products employing cutting-edge technologies in order to meet the shifting needs and aspirations of consumers. Because of their aroma and ambiance-creating abilities, air freshener candles are used by shoppers.

According to the research report, “Global Air Fresheners Market Outlook, 2028”, published by Bonafide research the market is anticipated to reach USD 19.42 Billion by 2028 increasing from USD 14 Billion in 2022 with a CAGR of 5.73%. The market for air fresheners is anticipated to develop as a result of rising urbanisation, higher living standards, the availability of new and inventive air fresheners, growing concerns about the purity of the air, and rising commercial user demand. Moreover, rising R&D expenditures to develop natural air fresheners free of chemicals are anticipated to fuel the market's expansion in the ensuing years. For its native and inexpensive prices, air fresheners from local producers and private labels are primarily used by consumers in mass marketplaces. Also, in order to acquire a competitive edge in the market, significant players are concentrating on entering it with single-unit packaging.

The global market for air fresheners has been divided into five regions based on geography: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Due to the region's developed retail infrastructure, which enables businesses to easily produce their products, such as air fresheners, and make them available to customers, the Europe market is anticipated to account for the largest revenue share of the global air freshener market in 2022, with a share of 32.63%. Also, the high disposable wealth of European consumers enables them to buy high-quality goods, such as air fresheners. During the course of the forecast period, this is expected to fuel expansion in the regional air freshener market. Because of the improvement in lifestyles, growing population, favourable demographic trends, and rise in purchasing power in nations like China, Malaysia, and India, Asia-Pacific is predicted to have considerable growth of 7.09% during the projected period of 2023 to 2028.

Based on Product type, the market is segmented into Spray/ Aerosol Air fresheners, Gel Air Fresheners, Electric Air fresheners, Candle Air fresheners and others. Spray / Aerosol Air freshener dominates the market with around 70% market share in 2022. This is due to these sprays emit fragrance in the atmosphere and replace the bad odour in the room. Aerosol sprays have been used since many years but recently the usage has increased tremendously. Gel Air Fresheners is expected to grow at a significant CAGR of 9.13% during the forecast period. This is attributed to increase in adoption of this product for use in cars. Increase in demand for cars drives the growth of gel air fresheners worldwide. Plug-in air fresheners commonly referred to as electric air fresheners, are useful for use in cars and other vehicles. Manufacturers are constantly attempting to make air freshener dispensers operate without the need for any human interaction since they are becoming more user-friendly and convenient to use. Although they are environmentally beneficial, candle air fresheners only offer a short-term fix. The market for candle air fresheners is expanding as a result of growing understanding of aromatherapy and the dangers of aerosols. Candles with scents refresh the air, but they may also release airborne volatile organic compounds that can occasionally be dangerous. Additional categories include block air fresheners, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, and many more.

The market is divided into Residential, Commercial, Automotive, and other segments based on Application Type. With a market share of more than 50% in 2022, the residential segment will dominate the industry. Individual needs for air fresheners have increased as a result of people's affinity for high-end goods. This market has grown as a result of consumers spending less time at home and doing less home maintenance. Electric air fresheners are used by commercial institutions and corporations to preserve the atmosphere. The plug-in diffusers utilised in these locations provide an extended effect. The restrooms, hotel reception areas, hotel rooms, classrooms, and any other area of the facility where a pleasant scent is required can all have these devices installed. Throughout the projection period, the automotive segment is anticipated to expand at an impressive CAGR of 7.63%. This was linked to rising disposable income and customer preferences for spending on high-end goods. Moreover, the booming automobile industry has contributed to this high growth rate.

Based on Distribution Channel, the market is divided into Supermarkets/Hypermarkets, Convenience Stores, Online markets, and others. Online distribution channel is expected to grow rapidly at a CAGR of 8.66% during the forecast period. Supermarkets have the highest share of this market as they provide hands on the device and help from the associate to select the right product with its functionality. The traditional way of buying these goods is the favourite mode of purchase. Moreover, others segment include Pharmacies, Speciality Stores and B2B sales channel.

The market is divided into segments based on specialty products, including flowers, fruits, wood chips, spices, and others. These kinds of air fresheners come in a range of formats, like potpourri, and include a variety of products designed to provide aroma to a room or environment. These dried botanicals and other natural ingredients, such as flowers, fruits, wood chips, and spices, may also have aroma oils added to them make up this sort of air freshener. Another is sachets, which are little bags or pouches packed with fragrant powder. Incense is another type; it comes in a variety of shapes, including sticks, cones, rods, coils, small blocks, wands, and powders. Incense is made from a blend of fragrant gums, resins, woods, and spices.

The market is divided into Active and Passive Diffusers based on the kind of diffuser. Active diffusers need a source of external energy to release fragrance. These devices are made to run from batteries or an electrical outlet. Passive diffusers release scent from a variety of underlying materials or layers without the need for an external energy source. Adjustable solids, reed diffusers, and gel goods are a few examples of the numerous passive diffuser kinds.

The risk of counterfeit goods is a significant obstacle to market expansion. Particularly in price-sensitive nations like India, counterfeit goods are frequently marketed at cheaper prices than branded goods through unofficial distributors and online retail channels. They typically share the same packaging and features as well-known brands. Thus, the availability of fake goods has increased due to the increase in the sales of domestic goods through independent online retail channels like Amazon. Furthermore, since consumers cannot tell the difference between genuine and counterfeit goods, the availability of counterfeit goods dilutes the value of original brands. If the duplicate products they buy malfunction, consumers who don't know how to authenticate products blame the actual companies, which hurt the reputation of genuine, reliable firms.

Recent Development:
• In November2022, Newell Brands subsidiary company Yankee Candle launched its new air freshener candle collection in the United States. Some products included in the collection are Snow Globe Wonderland, Snowflake Kisses, Spun Sugar Flurries, Winter Night Star, and others.
• In April 2022, S.C. Johnson launched its new air freshener product through its product line Glade. The new fragrance offered by the company is offered in Coastal Sunshine Citrus flavor. The company claims the product lasts up to 100 days. These products are designed with smart light technology and air freshener oils which are offered along with refills. Further in 2021, SC Johnson & Son launched Plug-Ins Scented Oil PLUS, an aromatic and energy-saving warmers that enrich homes with popular fragrances. This product was launched along with two other starter kits such as Hawaiian Breeze scented oil and new Aqua Waves scent.
• In February 2022, P&G's Febreze brand launched it’s first-ever Scent of the Year. Ember is a fiery new fragrance that features notes of mandarin, amber, and lava, with experts at the Febreze Fragrance Group designing the Scent of the Year to reflect how consumers today are feeling and the scents they are craving in their home.

Covid-19 Impact:
The pandemic affected all the industries and same is the case with the air fresheners, the growth of the market did not go as forecasted. Worldwide lockdown resulted in hampering the supply chain and logistics.

Major Companies present in the market:
Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Farcent Enterprise Co. Ltd., energizer, little tree, Kobayashi Healthcare (Malaysia) Sdn. Bhd., Air Delights Inc., Church and Dwight, Ada Electrotech (Xiamen) Co. Ltd., Godrej Household Products Ltd., Aromate Industries Co. Ltd., ST Corporation, Dabur,

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, Qatar, South Africa)

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Speciality Stores and B2B)

By Specialty Product:
• Flowers
• Fruits
• Wood Chips
• Spices
• Others

By Diffuser Type:
• Active
• Passive

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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