Germany Quick Commerce Market Overview, 2029

Germany Quick Commerce Market Overview, 2029

The quick commerce market in Germany has emerged as a dynamic and rapidly growing segment of the quick commerce industry, catering to the increasing demand for fast and convenient delivery of groceries and everyday essentials. The high internet penetration and the increasing adoption of smart devices in the Germany are primarily driving the market for quick commerce platforms. Due to the rising urbanization, several conventional businesses are inclined toward quick commerce platforms to expand their consumer base and market share, control overhead costs, and improve product sales. However, if an quick commerce company wishes to reach potential customers in Germany via its website or web store, it must comply with some rules and regulations, such as VerpackG. According to the law, manufacturers, distributors, or importers of packaging or packaged products must contribute to the disposal costs to assume responsibility for the product and its return and disposal. The VerpackG affects manufacturers, distributors, or importers of sales packaging, that typically accumulates as waste for the end consumer. This type of regulation can hamper the growth of the quick commerce market in Germany. The appearance of the COVID-19 outbreak and its spread across the globe has changed the lives of millions of people. During the COVID-19 pandemic, Germany was exposed to the imposition of travel restrictions, lockdowns, and shop and service points closure. Consequently, COVID-19 changed the habits of consumers as well as shopping channel preferences. The growth of online shopping reshapes the German retail market and causes companies to adapt to changed market requirements. While the quick commerce market in Germany presents significant opportunities, it also faces challenges. High operational costs associated with maintaining dark stores and managing last-mile delivery logistics can strain profitability. Many companies are actively exploring ways to optimize their operations and enhance efficiency to address these challenges. Despite these hurdles, the German market's potential for growth remains strong. As consumer preferences continue to evolve toward on-demand services, companies that can adapt and innovate will likely thrive. Expanding service offerings and improving delivery capabilities will be crucial for capturing and retaining a loyal customer base.

According to the research report, ""Germany Quick Commerce Market Outlook, 2029,"" published by Bonafide Research, the Germany quick commerce market is anticipated to add to more than USD 5 Billion by 2024–29. Growing traction towards demand delivery of food, groceries, and household essentials coupled with growing per capita income, large-scale industrialization, and rapid urbanization are driving the market growth. The idea behind quick commerce is to provide a super-fast delivery business model that has a streamlined logistics operation and strategic placement of dark stores near residential areas, thereby providing rapid doorstep delivery within 10 - 30 minutes. Most online stores in Germany accept PayPal and credit cards as payment methods. Many websites accept bank transfers, invoice/buy now, and pay later. Online customers can cancel orders and return goods or services within 14 days, for any reason and with no justification. With so many advantages that e-commerce companies offer, the region's quick commerce market is further expected to grow over the forecast period. Furthermore, mobile shopping has become more prevalent in the Germany, and instant payments suit the needs of modern consumers. Smartphone usage is growing faster in Germany, increasing the use of e-wallet payment methods. This growth is expected to continue as retailers improve their mobile websites and provide more convenient shopping methods on mobile devices. The growth of the quick commerce market in Germany can be attributed to the considerable proportion of the population who own smartphones. Moreover, the rising adoption of m-commerce in Germany is also contributing to the growth of the country's quick commerce industry. This growth is expected to continue as retailers improve their mobile websites and provide even more convenient shopping methods on mobile devices.

The Food & Groceries segment in the German quick commerce market is expected to remain dominant in the future. Basic needs and ease are fundamental trends that have driven the growth of this segment and, in turn, molded the German quick commerce market. The speed of delivery snatches a big market opportunity as the time factor in grocery and fresh produce is gaining more ground, and so does the Food & Groceries. Fast-moving products fulfill those criteria of high frequency repurchase and the core natural promise of the products delivery in quick commerce falls perfectly in line with these, rapidly showing off. The Small Electronics & Accessories division is undergoing strong growth, driven by increased consumer demand for convenience in obtaining technological gadgets and accessories. Add to this the fact that technology changes very fast and people replace their devices quite promptly, this generates a desire for speedy access to the latest gizmos and their affordable accessories, thereby fuelling growth in this sector. That the average consumer today lives at breakneck speed and technology is gradually becoming part of his daily living furthers the fact of the current popularity in this sector growing. The Stationery segment is also critical for education and business, but does not keep up with the frenetic growth rates of Food & Groceries or Small Electronics. The frequency of purchase, coupled with a lesser need for expedited delivery, holds back growing in the same rate with the more immediate-need product categories/segments. There is also a equally slow but still positive growth in Personal Care items. Their growth is accompanied by huge investments in time-saving, consumer-friendly health and beauty products, which, however, do not amount to significant growth compared to Food & Groceries or Electronics.

Online payment dominates and is growing in the German quick commerce market, helped by a fast-moving digital shift and a need for convenience. Digital payment mechanisms provide a seamless, secure, and direct process of transaction between the seller and the buyer, which easily fits the philosophy of quick commerce that lays much emphasis on speed and efficiency. Online payments grow prominent with increased comfort of consumers in digital payment modes and advancement in technology. The ease with which digital wallets, credit cards, and other online payment options can be linked to quick commerce platforms supports the dominance and expansion of the segment. Cash on Delivery (COD) remains a significant payment mode but less dominant. While COD is valued for its safety and the ability to inspect goods prior to payment, compared to online payments, it is less convenient. Some of the reasons that make the use of COD decline are logistical complexities and delays associated with handling cash, together with the preference for immediate confirmations of transactions. Speed and efficiency are considerations intrinsic to the quick commerce sector and online payments align with such priorities, hence their increased adoption and growth. Other trends of wider scope also push online payments, such as innovations in digital banking, increased consumer trust in online transactions, and the elimination of hassle associated with handling physical cash.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Quick Commerce market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Food & Groceries
• Stationary
• Personal Care Items
• Small Electronics & Accessories
• Others (Pets, alcohol, gifts & flowers, Medicines)

By Payment Mode
• Cash on Delivery
• Online

By Technology
• Application Based Operation
• Hybrid Operation
• Website Based Operation

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Quick Commerce industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.