France Quick Commerce Market Overview, 2029

France Quick Commerce Market Overview, 2029

The quick commerce market in France has evolved significantly over the past few years, driven by changing consumer behaviors and the increasing demand for convenience. Quick commerce, or Q-commerce, refers to the rapid delivery of groceries and daily essentials, typically within 10 to 30 minutes, facilitated by a network of urban micro-fulfillment centers known as dark stores. This model has gained traction particularly in urban areas where consumers seek immediate access to products, reflecting a broader trend towards on-demand services. The COVID-19 pandemic further accelerated this shift as lockdowns forced many consumers to adapt to online shopping, leading to a sustained increase in demand for fast delivery options. France maintains a robust framework governing e-commerce, which includes stringent consumer protection laws and data privacy regulations. The French government enforces the General Data Protection Regulation (GDPR), ensuring that businesses handle consumer data responsibly. The Digital Single Market strategy aims to harmonize regulations across EU member states, although France often interprets these rules stringently, leading to fines for non-compliance among both local and international players. Key players in France's quick commerce sector include companies like Gorillas, Getir, and Glovo, which have established themselves as leaders by leveraging technology and efficient logistics to meet consumer demands. These companies operate primarily through mobile apps, allowing users to order groceries and essentials with just a few taps. The competitive landscape is also marked by the presence of larger food delivery platforms such as Uber Eats and Deliveroo, which have expanded their services to include grocery delivery. As the market continues to grow, these companies are likely to innovate further, enhancing their service offerings to capture a larger share of the fast-evolving consumer preferences in France. Flink, one of Getir’s competitors, has also filed for bankruptcy in France. Flink had previously snapped up its French competitor Cajoo.

According to the research report ""France Quick Commerce Market Overview, 2029,"" published by Bonafide Research, the France quick commerce market is anticipated to grow at more than 21% CAGR from 2024 to 2029. Technology has indeed been at a rapid pace of adoption in France, thereby driving the market in quick commerce. Widespread usage of smartphones and a high level of internet penetration make it easy for consumers to get access to quick commerce platforms. Mobile applications, AI-driven recommendations, and seamless payment systems continue enhancing the user experience so that consumers can easily shop on the move. Improvements in logistic technology, such as real-time tracking and route optimization, have accelerated deliveries and this is important in light of the promise of ultra-quick delivery times. Ready-to-eat meals and snacks are among the key demand categories of France's quick commerce market. As lives get busier, most consumers, especially those residing in urban areas, prefer the ease of having ready-to-eat meals or snacks delivered at their doorsteps. It is on this trend that quick commerce platforms are capitalizing, providing a variety from healthy salads to gourmet dishes, often in conjunction with local restaurants. Sustainability is making a difference in consumer choices in the quick commerce market of France. Consumers are becoming increasingly sensitive to the environment and waste from packaging and carbon dioxide emissions associated with delivery. Many quick commerce platforms are thus rapidly adapting to more sustainable business operations, from biodegradable packaging and electric delivery vehicles to more efficient route planning. Actually, partnerships with local businesses lie at the very heart of the success of the quick commerce model in France. It can offer singular, regionally-sourced products through the collaboration of local suppliers and retailers, hence supporting the local economy and attracting consumers who like to shop local.

Online mode leads and is growing in the quick commerce market of France. There are various factors that make online mode a leader and a growth initiator. In light of the quick commerce model, emphasizing speedy transactions, online payments offer convenience and speed like no other medium. Other words, consumers can complete their purchases in a few clicks to save time and hassles as compared to traditional payment modes. The years have been accompanied by growing security and trust in online payment systems, with better encryption technology and more rigid regulatory measures that give consumers sufficient confidence in online payment platforms. There was a resultant higher adoption rate, particularly among the tech-savvy and younger demographics, who are very prominent users of quick commerce services. Then came COVID-19 to further fast-track this change in behavior to online payments. Given the health and safety concerns, contactless payment options have become more favored among consumers in an attempt to reduce physical interactions. The preference for cash on delivery has dropped. Though COD allows the privilege to the buyer of making the actual payment at the point of delivery after receiving the goods, it is mostly considered less convenient and secure than other modes of payments. This means consumers must have exact change, and cash will have to be physically handled. This can be a hassle and not that hygienic in light of the current health climate. COD can therefore add to operational inefficiencies of quick commerce platforms because of delayed payments and increased cancellations of orders.

One of the strong reasons which will continue to maintain the top position of the Application Based Operation segment in the quick commerce market of France is Due to the proliferation of smartphones and the associated convenience of mobile apps, apps are able to present a seamless, personalized shopping experience to their users. This also allows businesses to interact with customers much better through push notifications and in-app offers, resulting in repeat purchases and loyalty. Apps utilize the capabilities of the device, like GPS, in performing location-based services for the best experience of all users and speeding up the process of delivery. The next process is hybrid operation, which enjoys massive growth. Hybrid models take the strengths of app-based and website-based operations to give flexibility to the consumers in choosing which channel to shop in. This multichannel approach provides maximum reach, teaching both the mobile-savvy and those who use the traditional web. Through this unified and integrated shopping experience across multiple platforms, hybrid operations will be better poised to improve customer satisfaction and capture a larger market share. Growth in this sector is bolstered by increasing consumer demand for seamless, hassle-free shopping experiences across devices and platforms. Website-Based Operation is for consumers who prefer using their desktop or laptop computers for their shopping needs. Though this segment perhaps is not growing as rapidly as app-based or hybrid operations, it still remains relevant for several reasons. The websites offer larger screen real estate that should improve product visibility and make detailed comparisons easier.

The volume of the Food & Groceries segment has been leading the case of France's Q-commerce market, and there are several reasons for this. The segment serves the daily and immediate requirements of consumers, provides convenience, and saves much time. Because of the increasing penchant for online shopping and home delivery, especially in the post-pandemic era, habituation to ordering fresh produce, packaged foods, or other grocery items through online channels is very common among consumers. This segment has also dominated the e-commerce industry due to the wide array of products offered to customers in accordance with diversified dietary needs and preferences. There is a steep growth in the segment of Small Electronics & Accessories. This could be due to the increasing demands of tech gadgets and their accessories, which has been influenced by changing consumer behaviors and booming technological advancements. Quick commerce platforms provide an easily accessible and efficient channel for consumers to purchase small electronics and accessories, such as chargers, earphones, and smart home devices, in order to meet urgent requirements or sudden desires. Other factors contributing to the growth of the segment include convenience, quick delivery, and price and product comparisons possible online. The Stationery segment contains office supplies and educational materials, and Personal Care Items holds health and beauty products. A host of others, namely individual product markets with very different market dynamics and consumer needs, included trends in pet care, driven by increasing pet ownership, humanization and alcohol markets, driven by cultural trends and number of social gatherings. These range from special occasions of gifting and flowers to medicines that are essential products required urgently for their respective purposes. All of these segments cater to various requirements and choices of consumers looking for convenience and immediacy in their buying experience, thereby fueling the growth and diversification of quick commerce in France.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Quick Commerce market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Food & Groceries
• Stationary
• Personal Care Items
• Small Electronics & Accessories
• Others (Pets, alcohol, gifts & flowers, Medicines)

By Payment Mode
• Cash on Delivery
• Online

By Technology
• Application Based Operation
• Hybrid Operation
• Website Based Operation

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Quick Commerce industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.