France Digitally Printed Wallpaper Market Overview, 2028

France Digitally Printed Wallpaper Market Overview, 2028

France is one of the major markets for digitally printed wallpaper in Europe. The market is driven by increasing demand for customized wallpaper designs, growing renovation and remodeling activities, and advancements in printing technologies. The market has experienced steady growth in recent years and is expected to continue its growth trajectory in the coming years. The history of digitally printed wallpaper in France can be traced back to the early 2000s when digital printing technology was first introduced in the wallpaper industry. Since then, the market has witnessed significant growth, driven by the increasing popularity of digitally printed wallpaper and advancements in printing technologies. There are several opportunities in the France Digitally Printed Wallpaper Market, including growing demand for eco-friendly and sustainable wallpaper, increasing adoption of 3D printing technology, and rising demand for digitally printed wallpaper in the commercial sector. The COVID-19 pandemic has had a mixed impact on the France Digitally Printed Wallpaper Market. While the market initially experienced a slowdown due to supply chain disruptions and a decline in consumer demand, it has since recovered due to increasing demand for home renovation and remodeling activities as people spend more time at home.

According to the research report, ""France Digitally Printed Wallpaper Market Overview, 2028"" published by Bonafide Research, the France Digitally Printed Wallpaper Market is expected to add USD 261 Million by 2028. The main drivers for the France digitally printed wallpaper market include; Digitally printed wallpaper offers a wide range of designs and patterns that can be customized to meet the specific needs and preferences of customers. This has led to a growing demand for digitally printed wallpaper in France. The advancements in digital printing technology have made it possible to produce high-quality wallpaper with vibrant colors and intricate designs, which has further increased the demand for digitally printed wallpaper in France. There is a growing awareness among consumers in France about the importance of eco-friendly and sustainable products. Digitally printed wallpaper made from eco-friendly materials such as non-woven substrates has become popular among environmentally conscious consumers. The increasing number of renovation and remodeling projects in both residential and commercial sectors has also contributed to the growth of the digitally printed wallpaper market in France. The rising disposable income and improving standard of living in France have led to an increase in the demand for luxury home decor products, including digitally printed wallpaper.

In France, digitally printed wallpaper is subject to various regulations and standards to ensure consumer safety and environmental protection. The key regulations and standards governing the production and distribution of digitally printed wallpaper in France include; French Standard NF EN 15102: This standard defines the performance requirements for wallpaper products, including digitally printed wallpaper, with regards to fire resistance, durability, and environmental impact. French Standard NF T 60-200: This standard specifies the method for measuring the emissions of volatile organic compounds (VOCs) from building materials, including wallpaper. French Regulation on Chemicals (REACH): This regulation requires companies to register, evaluate, and authorize the use of chemicals in their products, including digitally printed wallpaper.

Vinyl and non-woven substrate is more dominant in France for digitally printed wallpaper compared to paper. This is because vinyl and non-woven offers better durability, moisture resistance, and ease of installation compared to traditional paper wallpaper. Additionally, vinyl and non-woven wallpaper is available in a wide range of designs and colors, making it a popular choice among consumers in France. According to the research, non-woven and paper substrates are projected to grow at the highest CAGR by 2023-28.

The commercial sector in France is high for digitally printed wallpaper because commercial spaces such as hotels, restaurants, and offices require a larger amount of wallpaper than residential spaces. Additionally, commercial spaces often have more unique and custom design requirements, which can be easily achieved through digitally printed wallpaper. Moreover, many businesses also use digitally printed wallpaper as a branding tool to promote their brand and create a unique atmosphere in their space. Hence, the demand for digitally printed wallpaper in the commercial sector in France is high.

The digitally printed wallpaper market in France uses both inkjet and electrophotography technologies, but inkjet technology is more prevalent. This is due to the fact that inkjet technology enables printing at higher resolutions, with a larger color gamut, and on a range of substrates, such as vinyl and nonwoven materials. Inkjet printers also frequently cost less money and require less upkeep than electrophotography printers.

The key marketing strategies adopted by companies in the France digitally printed wallpaper market may include: Developing a strong online presence through social media, e-commerce platforms, and company websites to increase brand visibility and reach a wider audience. Offering a wide variety of designs and patterns to cater to different consumer preferences and stay ahead of competitors. Partnering with interior designers and architects to showcase the use of digitally printed wallpaper in various residential and commercial setting. Participating in trade shows and exhibitions to showcase their products and build relationships with potential customers. Offering personalized and customized services to customers, such as custom-made designs and installation services, to differentiate themselves from competitors. Providing excellent customer service to build a loyal customer base and encourage positive word-of-mouth recommendations. Investing in advertising campaigns through various channels, such as print media, digital media, and outdoor advertising, to increase brand awareness and promote their products.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• France Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Substrate
• Vinyl
• Nonwoven
• Paper
• Others (Fabire, Glass Fiber, Canvas, and Grass Cloth)

By End User
• Commercial
• Residential

By Technology
• Inject
• Electrophotography

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analysing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.