France Agritourism Market Overview, 2029

France Agritourism Market Overview, 2029

France is not only the world's most visited country, but also Europe's leading agricultural producer. However, French farmers are paid a low wage; agricultural production is strongly dependent on uncertain weather, and farmers are becoming increasingly indebted to repay loans signed in response to rising land values. As a result, farmers frequently need to reassess their livelihoods and look for new and safer sources of income. One of these possibilities is Agritourism, which provides travellers with immersive and unique sustainable experiences. This also allows farmers to increase their money, maintain their lifestyle, and interact with people from all over the world. Agritourism has evolved over time to include a wide range of activities, such as cheese-making courses in Normandy, lavender excursions in Provence, and truffle hunts in the Dordogne. Furthermore, Agritourism providers must follow environmental standards, particularly if they operate in protected regions or practise organic farming. These policies are intended to reduce the environmental impact of tourism activities while encouraging sustainable behaviour. Agritourism preserves France's agricultural legacy by highlighting traditional farming techniques, local crafts, and regional cuisines. It allows visitors to interact with local people and acquire insight into the country's diverse cultural tapestry.

According to the research report ""France Agritourism Market Overview, 2029,"" published by Bonafide Research, the France Agritourism market is expected to reach a market size of more than USD 470 Million by 2029. Gîtes de France, a key player in French Agritourism, operates a network of rural accommodations that include farm stays, country cottages, and bed and breakfasts. The organisation promotes rural tourism and helps local farmers by giving them a platform to market their properties and experiences. Viti-Paris specialises in wine tourism, offering personalised wine excursions and tastings in several French wine regions. This company connects guests with vineyards and wineries. La Maison du Fromage, a cheese tourism enterprise, provides tours and classes at artisanal cheese farms. La Maison du Fromage offers guests the opportunity to learn about cheese manufacturing, sample various cheeses, and interact with local cheese makers. Agritourism benefits greatly from France's well-known gastronomic tradition. Wine and cheese tours, truffle hunting, and farm-to-table eating experiences are becoming more popular. Visitors are keen to sample the country's unique culinary options and learn about traditional food production techniques. Many farms and Agritourism enterprises in France are implementing environmentally friendly techniques, such as organic farming, renewable energy use, and trash reduction. The emergence of digital platforms has revolutionised Agritourism, making it easier for visitors to discover and book rural experiences.

Consumer tastes, market trends, and economic variables all impact the success and expansion of different areas of France's Agritourism industry. The hotel segment presently dominates France's Agritourism market. This encompasses farm stays, rural bed and breakfasts, and gîtes (vacation cottages). The trend towards personalised and private stays, combined with a growing desire to escape from urban environs, and has greatly boosted this market. Outdoor recreation has grown significantly, owing to increased interest in outdoor activities and nature-based tourism. On-farm sales, including farm shops and direct sales of agricultural products, are experiencing difficulties. While still significant, this market has suffered a relative reduction as a result of growing competition from online grocery services and larger retail chains that provide comparable products at lower rates. The entertainment industry, which includes farm festivals and large-scale events, has declined, owing to disruptions created by the COVID-19 epidemic.

Agritourism-focused travel agents provide crafted vacation packages that include a variety of Agritourism experiences such as farm stays, vineyard tours, and culinary classes. Oui.sncf is largely a travel booking platform for rail tickets, but it also provides Agritourism packages and experiences, such as farm stays and countryside excursions, in conjunction with various local businesses. Direct sales occur when travellers book their Agritourism experiences directly through farm websites, local booking platforms, or Agritourism businesses. This strategy allows for more personalisation and direct engagement with hosts, which improves the authenticity of the experience. The rise of internet booking platforms and social media has made it easier for travellers to research and book Agritourism experiences on their own. Platforms such as Airbnb and Gîtes de France provide user-friendly interfaces and direct communication with hosts, which improves the overall booking experience. Direct bookings frequently provide cost savings for travellers since they eliminate the additional costs that travel brokers may charge. This cost-effectiveness attracts to budget-conscious travellers looking for value. Gîtes de France is a prominent site for direct reservations of rural accommodations such as farm stays and cottages. It offers a comprehensive directory of Agritourism choices around France and allows visitors to book directly with hosts.

In France's Agritourism business, both group and individual travel provide various experiences tailored to varied preferences and demands. Individual travel has grown in popularity as people seek more personalised and bespoke experiences. Travellers choose to tailor their itineraries to their own interests, such as a farm activity, gourmet experience, or cultural immersion. Those looking for authentic and memorable travel will appreciate the option to communicate directly with hosts and customise their experiences. The rise of experiential travel, as well as the growing prominence of one-of-a-kind, off-the-beaten-path adventures, has increased the value of individual travel. The rise in solo and family travel contributes to this segment's importance. Group travel is perfect for organisations, schools, and large families looking to share experiences. It encourages social contact and provides a systematic approach to exploring rural France, making it ideal for school visits or team-building exercises. Terres d'Aventure specialises in adventure and cultural excursions, as well as group travel packages to rural and Agritourism destinations in France. Their itineraries frequently include activities such as hiking and farm visits. Vélo Voyageurs organises group cycling trips in various French regions, including Agritourism zones. These trips mix cycling with stops at local farms, vineyards, and markets.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Agritourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Activity
• On-farm Sales
• Accommodations
• Entertainment
• Educational Tourism
• Outdoor Recreation
• Others

By Sales Channel
• Travel Agents
• Direct Sales

By Tour
• Group
• Individual Travel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Agritourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Agritourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Activity
• On-farm Sales
• Accommodations
• Entertainment
• Educational Tourism
• Outdoor Recreation
• Others

By Sales Channel
• Travel Agents
• Direct Sales

By Tour
• Group
• Individual Travel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Agritourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.