Europe Vacuum Cleaner Market Outlook, 2028

Europe Vacuum Cleaner Market Outlook, 2028

The vacuum cleaner has played an important part in European culture by revolutionising household cleaning. The vacuum cleaner has made cleaning homes easier and more efficient, and it has revolutionised the way people think about domestic duties. The vacuum cleaner has become an essential household device in Europe, with people of all ages and backgrounds using it. It is seen as a symbol of modernity and convenience, and its popularity has resulted in the growth of a big and booming business that manufactures a diverse range of vacuum cleaners to fulfil consumer demands. A vacuum cleaner is a type of electrical device used to remove dust and dirt from floors, upholstery, draperies, and other surfaces. The dust is collected by the vacuum cleaner and stored in a connected dust bag for later disposal. Low-pressured air enters the vacuum cleaner, assisting it in sucking up dust and grime. This dust and grime is then contained inside the vacuum cleaner in a bag, filter, or canister. Vacuum cleaners have numerous advantages, including being a time-saving means of cleaning and dusting, being energy-efficient, simple to operate, removing allergens and pet hair, and being a low-cost device. Vacuum cleaners can now clean themselves thanks to technological breakthroughs. It is a very useful device for persons who are allergic to dust or suffer from asthma. Vacuum cleaners are subject to various rules in Europe than in the United States. For example, vacuum cleaners were not allowed to produce more than 1,400 watts in 2014. Three years later, in 2017, this was only 900 watts. In England they were not happy with this European vacuum cleaner regulation and they even called it the ‘Hoovergate’.

According to the research report, “Europe Vacuum Cleaner Market Outlook, 2028”, the market is anticipated to reach USD 11.96 Billion with a CAGR of 7.36%. The Europe Vacuum Cleaner Market is being driven by rising cleanliness and hygiene awareness, as well as the ease of cleaning dwellings with less effort. Furthermore, the increased number of pets and house remodelling activities are propelling the Europe Vacuum Cleaner Market forward. The loss in time available for household responsibilities as a result of the Work from Home (WFH) paradigm is one of the key challenges driving demand for vacuum cleaners in the residential sector. Other significant variables driving global market expansion include changing lifestyles, increased disposable incomes, an expanding labour force, rising purchasing power, and ease of use.

Canister, Upright, Robotic, Central, Dry, Wet, and Other, which includes Back & Pneumatic, are the market segments. Canister vacuum cleaners dominated the market, accounting for more than 51% of the total. The development of HEPA-filtered canister vacuum cleaners, which are much less likely to cause pulmonary adverse effects such as allergies and asthma, is expected to improve the segment's future growth prospects. Over the projection period, the robotics segment is expected to increase at a CAGR of more than 9.5%. The robotic vacuum cleaner market in Europe is expanding, with more households adopting the technology. Robotic vacuum cleaners are most popular in Germany, France, the United Kingdom, and Sweden. Robotic vacuum cleaners are becoming more popular in Europe as technology and cost improve.

The residential sector accounted for more than 72% of the vacuum cleaner market revenue in 2022. As a result of the broad acceptance of the WFH model, people are now confined to their homes, necessitating the timely administration of daily tasks. As a result, demand for household goods, notably cleaning supplies, has increased. Household vacuum cleaner demand will be fuelled by the need to keep residences clean, as well as an increase in allergy and asthma problems caused by dust and dirt in residential settings. Furthermore, the increasing availability of sophisticated technology capable of capturing even the smallest pollutants is driving market growth in residential applications. The commercial segment which includes offices, schools, hospitals, etc. is expected to grow at a CAGR of 7.50% during the forecast period. This is due to increasing awareness regarding indoor cleanliness post covid-19.

The market is divided into two categories based on the type of cord: corded vacuum cleaners and cordless vacuum cleaners. The Corded Vacuum Cleaner dominates the business with a market share of roughly 70% due to features such as high suction power and dust capacity. The cordless vacuum cleaner segment is expected to increase at a CAGR of 9.24% through 2028. Cordless vacuum cleaners have gained in popularity in Europe as consumers seek more practical and lightweight cleaning alternatives. Cordless models offer greater mobility, allowing users to clean larger areas without the hassle of wires.

Based on distribution channel, the market is segmented into two segments: online and offline. The offline segment includes supermarkets and hypermarkets, specialised stores, and other businesses. The offline category led the Vacuum Cleaner with a revenue share of more than 62% in 2022 because to convenient availability, price, and the ease of freely examining the product. The online segment is predicted to grow at a 9% CAGR during the projection period. Online sales platforms have become an important distribution avenue for vacuum cleaners in Europe. This is due to the increasing popularity of e-commerce platforms and the convenience of purchasing from the comfort of one's own home.

Covid-19 Impact:
The epidemic of COVID-19 has had a severe influence on the European vacuum cleaner market. Consumers have switched their spending toward home repair products, such as vacuum cleaners, as a result of widespread lockdowns and limitations. As consumers spend more time at home and prioritise cleaning and disinfecting their living spaces, sales have increased. However, supply chain interruptions caused by the pandemic have impacted vacuum cleaner manufacture and delivery, resulting in a shortage of some models and increased pricing.

Major Companies present in the market:
Miele, BSH Home Appliances Ltd, Samsung Electronics Co., Ltd., LG Electronics, Inc., Dyson, KARCHER, AB Electrolux, Nilfisk Group, BISSELL, Koninklijke Philips N.V., JS Global Lifestyle Co., Ltd., iRobot Corporation, OREC., Neato Robotics, Inc., Tennant company, Goodway, Numatic International Ltd , Depureco Industrial Vacuums S.r.l, Delfin Industrial Vacuums

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Vacuum Cleaner market with its value and forecast along with its segments
• Country-wise Vacuum Cleaner market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia

By Application Type:
• Residential
• Commercial
• Industrial

By Product Type:
• Canister
• Robotic
• Central
• Dry
• Wet
• Upright
• Others (Back, Pneumatic & Others)

By Corde Type:
• Cordless Vacuum Cleaner
• Corded Vacuum Cleaner

By Distribution Chanel:
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.