Europe Household Insecticide Products Market Outlook, 2028

Europe Household Insecticide Products Market Outlook, 2028


The household insecticide market in Europe has been witnessing steady growth over the past few years. With the rise in pest-related health concerns and the need to maintain clean and hygienic living spaces, consumers are increasingly turning to household insecticides for pest control solutions. This article provides a brief overview of the current state of the household insecticide market in Europe, focusing on key trends and drivers shaping its growth. Health and hygiene have become paramount for European consumers, driving the demand for effective household insecticides. Pests like mosquitoes, flies, ants, and cockroaches are not only nuisances but also carriers of various diseases. The increasing awareness of these health risks is encouraging consumers to invest in insecticides that offer efficient and lasting protection against pests. As environmental consciousness grows, consumers in Europe are showing a preference for eco-friendly and sustainable insecticides. Manufacturers are responding to this demand by introducing natural and bio-based insecticides that are free from harmful chemicals. These eco-friendly alternatives resonate with environmentally conscious consumers and contribute to the market's growth. The household insecticide industry in Europe has witnessed significant technological advancements and formulation innovations. Manufacturers are developing products with improved efficacy, longer-lasting effects, and reduced toxicity to non-target organisms. Advanced formulations, such as insecticide baits and slow-release devices, are gaining popularity due to their targeted approach and minimal impact on the environment. The e-commerce landscape has been flourishing in Europe, and household insecticides are no exception to this trend. Online platforms provide consumers with easy access to a wide range of products, including insecticides, and offer the convenience of doorstep delivery. As a result, online sales of household insecticides are on the rise.

According to the research report ""Europe Household Insecticides Market Outlook, 2028,"" published by Bonafide Research, the Europe Household Insecticides market is projected to reach a market size of USD 3.73 Billion by 2028. Manufacturers continuously invest in research and development to create innovative insecticide formulations. Advanced products with better efficacy, longer-lasting effects, and reduced environmental impact attract consumers looking for efficient and eco-friendly solutions. The European Household insecticide market is influenced by stringent regulations governing the use and sale of insecticides. Government regulations ensure that products meet safety and efficacy standards, fostering consumer confidence in using these products. The varied climates in different European regions create unique pest challenges. Seasonal fluctuations in pest populations drive the demand for insecticides targeted at specific pests prevalent during certain times of the year. Climate change has been associated with longer pest seasons in many European countries. For example, mosquito seasons may extend well into the autumn months, increasing the duration of exposure to mosquito-borne diseases. This prolonged pest activity drives the demand for insecticides for longer periods. Further, Climate change has been linked to an increase in extreme weather events, such as heavy rains and flooding. These events create breeding grounds for pests like mosquitoes, leading to sudden population surges. In response, consumers may turn to household insecticides as a preventive measure to control pest outbreaks.

Based on the countries, Germany is leading the European Household insecticide Market with more than 26% market share in 2022.

Germany places a strong emphasis on health and hygiene, making consumers more proactive in seeking pest control solutions to maintain clean and pest-free living spaces. The awareness of health risks associated with pests like mosquitoes, which can transmit diseases like West Nile virus, drives the demand for effective insecticides in the market. Furthermore, Germany has stringent regulatory standards for household insecticides, ensuring that products meet safety and efficacy requirements before they are approved for use. This robust regulatory environment instills confidence in consumers about the quality and safety of the insecticides available on the market. The country's advanced infrastructure, including well-established retail networks and e-commerce platforms, also contributes to Germany's leading position in the market. Consumers have easy access to a wide range of household insecticides through various retail outlets, making it convenient for them to purchase these products. Finally, the presence of leading global manufacturers and research institutions in Germany's chemical and agricultural sectors drives innovation in the household insecticide market. The country's contributions to research and development result in cutting-edge formulations and technologies that meet the specific needs of European consumers.

Based on the product type, Electric Vaporizers are growing at around 5% CAGR by 2023–2028 in the European Household insecticide Market.

Electric vaporizers offer a convenient and hassle-free method of pest control. Consumers can simply plug in the device and let it release the insecticide into the air, providing continuous protection against pests without the need for frequent applications. Electric vaporizers distribute insecticides as a fine mist or vapour, ensuring even coverage of the treated area. This allows for better penetration of the insecticide into cracks, crevices, and hard-to-reach places where pests often hide. The consistent and uniform dispersion of insecticides enhances their effectiveness in controlling pests. Furthermore, Continuous advancements in vaporizer technology have improved their efficiency and user friendliness. Modern vaporizers come with programmable settings, timers, and automatic shut-offs, enhancing their appeal to consumers.

Based on the application, mosquitoes are projected to lead the market with more than 30% market share by 2028 in the European Household insecticide Market.

Europe attracts a significant number of tourists, many of whom come from regions where mosquito-borne diseases are more prevalent. As a result, there is a demand for mosquito control products in tourist hotspots to protect visitors and locals alike. Urbanisation and the presence of water bodies, such as rivers, lakes, and ponds, create suitable breeding grounds for mosquitoes. Urban areas with standing water become potential breeding sites, driving the need for mosquito control in cities and towns. Outdoor dining and entertaining are popular in Europe, especially during the warm months. Consumers use mosquito repellents and insecticides to create pest-free outdoor spaces for leisure and gatherings. Also, European governments and health authorities actively promote mosquito control measures to prevent disease outbreaks. Public awareness campaigns contribute to increased consumer interest in mosquito-targeted household insecticides. Further, Files & Moths is also a growing market as an application in the Europe region. Flies and moths are not only indoor pests but can also affect agricultural produce. Moths, such as meal moths and clothes moths, can damage stored food items, including grains, cereals, and clothing fabrics. Agriculture is a crucial industry in Europe, and the need to protect crops and stored products drives the demand for insecticides targeted at flies and moths.

Based on composition, the natural household insecticides segment grew at a CAGR of more than 7% from 2023 to 2028 in the European Household Insecticides Market.

European consumers are increasingly conscious of the environmental impact of chemical-based products, including traditional insecticides. As a result, there is a growing preference for natural household insecticides made from plant-based or bio-based ingredients that are considered more eco-friendly and sustainable. Some consumers in Europe choose natural household insecticides as a conscious choice to support ethical and socially responsible products that have a lower impact on the environment and wildlife. Further, Social media platforms and digital communication channels are instrumental in spreading awareness about natural household insecticides. Online discussions, product reviews, and influencer endorsements contribute to shaping consumer perceptions and preferences. The growing popularity of organic and eco-friendly brands in Europe has led to an increase in natural household insecticide offerings from such companies. Consumers actively seek out products from these brands, further driving the growth of the natural insecticide market.

Based on the Distribution channel, the convenience store segment will grow at a rate of more than 25% in 2022 in the European household insecticide market.

Convenience stores are strategically located in residential areas, urban centres, and along busy streets. Their proximity to residential neighbourhoods makes it convenient for consumers to quickly purchase household insecticides without the need to travel far. As well as the Most convenience stores operate long hours, and some even stay open 24/7. This extended availability allows consumers to buy household insecticides at their convenience, even during odd hours or emergencies when other stores might be closed. Convenience stores cater to consumers seeking efficient and time-saving shopping experiences. As European consumers increasingly value convenience, they are more likely to opt to purchase household insecticides from such stores. Furthermore, Europe attracts a significant number of tourists, many of whom stay in urban areas with easy access to convenience stores. Tourists prefer the convenience of purchasing household insecticides from nearby stores during their stay.

Companies Covered in this Report:

Reckitt Benckiser Group plc, Spectrum Brands Holdings, Inc., Henkel AG & Co. KGaA, FMC Corporation, BASF SE, Bayer AG, Neogen Corporation, S. C. Johnson & Son, Inc, Sumitomo Chemical Co., Ltd., Zapi S.p.A, Nufarm Limited, Enesis Group, The Scotts Miracle-Gro Company, Liphatech, Inc. and Corteva, Inc.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

Aspects covered in this report

• Europe Household Insecticides market with its value and forecast along with its segments
• Country-wise Household Insecticides market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Spray
• Electric Vaporizer
• Mosquito Coils
• Powder
• Patchase
• Others

By Application

• Mosquitos
• Termites
• Cockroaches
• Flies & Moths
• Rats & rodents
• Ants
• Bedbugs & beetles
• Others

By Composition

• Synthetic
• Natural

By Distribution Channel

• Supermarket/ Hypermarket
• Convenience Store
• Drug Store
• E-commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.


1. Executive Summary
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers & Opportunities
3.2. Market Restraints & Challenges
3.3. Market Trends
3.4. Covid-19 Effect
3.5. Supply chain Analysis
3.6. Policy & Regulatory Framework
3.7. Industry Experts Views
4. Research Methodology
4.1. Secondary Research
4.2. Primary Data Collection
4.3. Market Formation & Validation
4.4. Report Writing, Quality Check & Delivery
5. Market Structure
5.1. Market Considerate
5.2. Assumptions
5.3. Limitations
5.4. Abbreviations
5.5. Sources
5.6. Definitions
6. Economic /Demographic Snapshot
7. Global Household Insecticides Market Outlook
7.1. Market Size By Value
7.2. Market Share By Region
7.3. Market Size and Forecast, By Products Types
7.4. Market Size and Forecast, By Application
7.5. Market Size and Forecast, By Composition
7.6. Market Size and Forecast, By Distribution Channel
8. Europe Household Insecticides Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Products Types
8.4. Market Size and Forecast, By Application
8.5. Market Size and Forecast, By Composition
8.6. Market Size and Forecast, By Distribution Channel
8.7. Germany Household Insecticides Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Products Types
8.7.3. Market Size and Forecast By Application
8.7.4. Market Size and Forecast By Composition
8.7.5. Market Size and Forecast By Composition
8.8. United Kingdom Household Insecticides Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Products Types
8.8.3. Market Size and Forecast By Application
8.8.4. Market Size and Forecast By Composition
8.8.5. Market Size and Forecast By Composition
8.9. France Household Insecticides Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Products Types
8.9.3. Market Size and Forecast By Application
8.9.4. Market Size and Forecast By Composition
8.9.5. Market Size and Forecast By Composition
8.10. Italy Household Insecticides Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Products Types
8.10.3. Market Size and Forecast By Application
8.10.4. Market Size and Forecast By Composition
8.10.5. Market Size and Forecast By Composition
8.11. Spain Household Insecticides Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Products Types
8.11.3. Market Size and Forecast By Application
8.11.4. Market Size and Forecast By Composition
8.11.5. Market Size and Forecast By Composition
8.12. Russia Household Insecticides Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Products Types
8.12.3. Market Size and Forecast By Application
8.12.4. Market Size and Forecast By Composition
8.12.5. Market Size and Forecast By Composition
9. Competitive Landscape
9.1. Competitive Dashboard
9.2. Business Strategies Adopted by Key Players
9.3. Key Players Market Positioning Matrix
9.4. Porter's Five Forces
9.5. Company Profile
9.5.1. Reckitt Benckiser Group plc
9.5.1.1. Company Snapshot
9.5.1.2. Company Overview
9.5.1.3. Financial Highlights
9.5.1.4. Geographic Insights
9.5.1.5. Business Segment & Performance
9.5.1.6. Product Portfolio
9.5.1.7. Key Executives
9.5.1.8. Strategic Moves & Developments
9.5.2. Spectrum Brands Holdings, Inc.
9.5.3. Henkel AG & Co. KGaA
9.5.4. FMC Corporation
9.5.5. BASF SE
9.5.6. Bayer AG
9.5.7. Neogen Corporation
9.5.8. S. C. Johnson & Son, Inc
9.5.9. Sumitomo Chemical Co., Ltd.
9.5.10. Zapi S.p.A
9.5.11. Nufarm Limited
9.5.12. Liphatech, Inc.
9.5.13. Corteva, Inc
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer
List of Figure
Figure 1: Global Household Insecticides Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Household Insecticides Market Share By Region (2022)
Figure 6: Europe Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Europe Household Insecticides Market Share By Country (2022)
Figure 8: Germany Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: UK Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: France Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Italy Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Spain Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Russia Household Insecticides Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2022
Figure 15: Porter's Five Forces of Global Household Insecticides Market
List of Table
Table 1 : Global Household Insecticides Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Household Insecticides Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6 : Global Household Insecticides Market Size and Forecast, By Products Types (2017 to 2028F) (In USD Billion)
Table 7 : Global Household Insecticides Market Size and Forecast, By Application (2017 to 2028F) (In USD Billion)
Table 8 : Global Household Insecticides Market Size and Forecast, By Composition (2017 to 2028F) (In USD Billion)
Table 9 : Global Household Insecticides Market Size and Forecast, By Composition (2017 to 2028F) (In USD Billion)
Table 10 : Europe Household Insecticides Market Size and Forecast, By Products Types (2017 to 2028F) (In USD Billion)
Table 11 : Europe Household Insecticides Market Size and Forecast, By Application (2017 to 2028F) (In USD Billion)
Table 12 : Europe Household Insecticides Market Size and Forecast, By Composition (2017 to 2028F) (In USD Billion)
Table 13 : Europe Household Insecticides Market Size and Forecast, By Composition (2017 to 2028F) (In USD Billion)
Table 14 : Germany Household Insecticides Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 15 : Germany Household Insecticides Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 16 : Germany Household Insecticides Market Size and Forecast By Composition (2017 to 2028F) (In USD Billion)
Table 17 : Germany Household Insecticides Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18 : United Kingdom Household Insecticides Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 19 : United Kingdom Household Insecticides Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 20 : United Kingdom Household Insecticides Market Size and Forecast By Composition (2017 to 2028F) (In USD Billion)
Table 21 : United Kingdom Household Insecticides Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22 : France Household Insecticides Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 23 : France Household Insecticides Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 24 : France Household Insecticides Market Size and Forecast By Composition (2017 to 2028F) (In USD Billion)
Table 25 : France Household Insecticides Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 26 : Italy Household Insecticides Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 27 : Italy Household Insecticides Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 28 : Italy Household Insecticides Market Size and Forecast By Composition (2017 to 2028F) (In USD Billion)
Table 29 : Italy Household Insecticides Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30 : Spain Household Insecticides Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 31 : Spain Household Insecticides Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 32 : Spain Household Insecticides Market Size and Forecast By Composition (2017 to 2028F) (In USD Billion)
Table 33 : Spain Household Insecticides Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 34 : Russia Household Insecticides Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 35 : Russia Household Insecticides Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 36 : Russia Household Insecticides Market Size and Forecast By Composition (2017 to 2028F) (In USD Billion)
Table 37 : Russia Household Insecticides Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings