Europe Hand Sanitizer Market Outlook, 2027

Europe Hand Sanitizer Market Outlook, 2027

Hand sanitizer (also known as hand antiseptic, hand disinfectant, hand rub, or handrub) is a liquid, gel or foam generally used to kill many viruses/bacteria/microorganisms on the hands. In most settings, hand washing with soap and water is generally preferred. Hand sanitizer is less effective at killing certain kinds of germs, such as norovirus and Clostridium difficile, and unlike hand washing, it cannot physically remove harmful chemicals. People may incorrectly wipe off hand sanitizer before it has dried, and some are less effective because their alcohol concentrations are too low. Hand sanitizer is mainly used to decrease infectious agents present on the hands and palm. Hand sanitizers are available in the market in different forms including foam, gel, wipes, and spray sanitizers. These hand sanitizers destroy 99.9% of the most common germs and helps to keep hands clean. Hand sanitizers contain various active ingredients. They are generally classified as either alcohol-based or non-alcohol-based products. Isopropyl alcohol, ethanol (ethyl alcohol), or n-propanol are common ingredients in alcohol-based hand sanitizers. Many manufacturers are offering sanitizers with vitamin E, glycerin, and aloe leaf juice which kills most of the common germs and keep hands soft.

According to the report titled, “ Europe Hand Sanitizer Market Outlook, 2027”, published by Bonafide Research the market is expected to register an anticipated CAGR of over 8% till the year of 2027, this growth rate can be justified by different factors like increasing health and hygiene concerns amongst the population, accompanied by the post-trauma stress about the Covid-19 pandemic. The market with the outbreak of pandemics around the world such as H1N1 Swine Flu, Influenza, Bird Flu, and the most recent one COVID 19 Coronavirus, people around the world have been affected by it losing their lives. Moreover, to overcome it’s spreading, global organizations such as the World Health Organization (WHO) have released measures to control it using hand hygiene maintenance. Hence, frequent washing of hands and hand sanitizing are necessary to overcome the disease spread.

Europe is one of the prime regions of the world with a world-class medical facility. Moreover, countries such as Italy and France are the top countries having classic medical facilities in world comparison. People of Europe are also hygiene conscious and spend a part of their income to buy hygiene products such as hand sanitizers. Hence, markets in Europe are very necessary for brands to sustain themselves in the global market. The hand sanitizer market of Europe is bifurcated into the types of alcohol-based and non-alcohol hand sanitizers. Hand sanitizers are available in many forms such as gel, liquid, spray, foam, and other products such as hand sanitizing wipes. These products are developed with natural derivatives and fragrances and are available under different brand names in the markets across Europe. Some of the companies have also developed the ‘Cosmetic Hand sanitizers’ with the infused fragrance of essential oils. Manufacturers are keenly focusing on incorporating the newer benefitting ingredients such as Aloe Vera, Tea oil, and others into the disinfectant solutions to provide more protective hygiene solutions. Additionally, companies focus on developing various skin wash forms such as foam, gel, liquid, and sprays to attract consumers to these products.

The hand sanitizer market of Europe is expected to grow in succeeding years accounting for a market value of above US $ 2.5 billion by the end of the year 2027. Thus, the market seems to achieve a considerable height in the next few years. The primary economies of the European continent are Germany, France, Italy, Spain, and the United Kingdom. Hence, the markets of these countries play an important role in the overall market formation. The major products demanded in the European market are gel, liquid, and foam hand sanitizers. Apart from these, spray hand sanitizers and other products such as hand sanitizing wipes are at a growing pace in the European market.

COVID-19 Impact
The Covid-19 impact on the market was majorly positive due to the use case of the product which was majorly increased to curb the spread of the virus. The pandemic drove the market positively as alcohol based sanitizer were proven to subsidize the virus. This market on the other hand faced some problems due to lack of a consistent human resource owing to travel restrictions and lockdowns.

Major Companies Included: Best Sanitizer, Inc., S.C. Johnson and Son, Inc., Cleenol Group Limited, GOJO Industries, Inc., Henkel AG & Company, KGaA, Jao Brands, 3M Company, Procter & Gamble, Reckitt Benckiser Group Plc., The Clorox Company, The Himalaya Drug Company, Unilever

Considered in the report
• Geography: Europe
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Countries covered:
• UK
• France
• Germany
• Italy
• Spain

Aspects covered in the report
• Market Size by Value for the period (2016-2027F)
• Market Share by Product type (Gel, Liquid, Foam, Spray, Others)
• Market Share by Type (Alcohol Base, Non-Alcohol)
• Market Share by Country
• Market Share by Company

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the consumer goods and services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.