Europe Deodorant Market Outlook, 2027

Europe Deodorant Market Outlook, 2027

With increasingly hectic lifestyles, Europeans are looking for convenient solutions that allow them to save time and make their lives easier. This trend flavours deodorant sprays and roll-ons, which are easier to apply and more time-saving than other deodorant types. With the increase in female employment participation across Europe, the demand for personal grooming products has grown dramatically over the years. Furthermore, manufacturers' active promotional operations across various social media platforms will considerably aid the market's expansion. As a result, the European deodorant market is expected to increase substantially throughout the anticipated period.

According to the report, Europe Deodorant Market Outlook, 2027, published by Bonafide Research, the market is anticipated to grow by USD 8.8 Billion from 2021 to 2027. In Europe, the acceptance of the various deodorant formats differs from nation to nation. The most common product format among European customers continues to be deodorant sprays. However, as customers look for cleaner ingredient lists, such as those without aluminum and alcohol, the sector has declined in popularity. For instance, roll-ons are more preferred by customers in Scandinavian countries, where sprays are less common. On the other hand, market expansion is being fueled by R&D and advertising. To sway consumers' purchasing decisions, important players are investing on these factors.

The growing influence of social media and celebrity endorsement influences key market players' advertising strategies. Companies are focusing on innovating according to consumer preferences to increase their market share in the European deodorant market. For instance, TexPro launched a whole range of 100% organic, unscented products that prevent sweating and are suitable for people with allergies. The flagship product is a deodorant used on clothing instead of the skin, which seems to be a solution for some consumers. Also, the rising demand for vegan products across the region is boosting the demand for cruelty-free fragrances, which is further propelling the growth of the perfume and deodorant market. The increasing popularity of vegan culture is encouraging perfume and deodorant brands to focus on making products that can target the growing population of green consumers or vegans across the region.

In the last few years, many perfume and deodorant companies have introduced several vegan products with the aim of attracting more consumers. For example, The Perfume Shop Limited, a U.K.-based perfume retailer, launched three vegan perfume brands in August 2019: Citrus Fresco, Amber Glow, and Peppered Earth. These perfumes are cruelty-free and vegan-certified and packaged using 100% recyclable materials. The growth of this region is owing to the surging application of organic deodorant roll-ons, which can be attributed to the soaring awareness about the beneficial impacts of natural constituents in the European region. The increasing number of new product launches is fueling the growth of the European organic deodorant roll-on market.

Recent Developments:
• To reduce plastic waste, the Unilever PLC Dove brand introduced its first-ever refillable deodorant in January 2020.Accordingly, Dove collaborated with A Plastic Planet and the Dutch design consultancy VanBerlo to design white, palm-sized, refillable stainless-steel cases within the white outer packaging made of 100% Forest Stewardship Council-grade paper.
• In May 2020, Coty Inc. launched Kylie Skin at Douglas, making one of the fastest-growing and most-engaged beauty brands on social media available to customers in Europe. Douglas will offer six different products from the Kylie Skin line, including the foaming face wash, walnut face scrub, face moisturizer, eye cream, vanilla milk toner, and vitamin C serum.
• Another product launch in Europe in 2019 includes U.K.-based Elsa’s Organic Skinfoods Ocean Natural Deodorant Crème. It is a unisex cream that provides 24 hour protection and contains natural ingredients such as tea tree, coconut oil, rose geranium, peppermint, and patchouli.
• A French aromatherapy brand, Laboratoire Saint-Come-Deocouvert Natural Body Deodorant, eliminates odors by absorbing them through active molecules present in its fruit-based formulation. It claims to contain 70% natural alcohol and is also packaged in a 100% recyclable bottle.

Covid-19 Impacts:
During the COVID-19 pandemic, the deodorant industry experienced a decline in demand due to travel limitations. The supply chain was also severely impacted. Due to the offline distribution channels’ storing tendency and consumers stepping out only for necessary things, the demand for deodorants declined as they were not recognized as essential items. However, with the easing of travel restrictions, consumer demand for deodorants increased dramatically.

Major Companies present in the market:
Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Burberry Group plc, Speick Natural Cosmetics, Emami Ltd., erbaviva

Considered in this report
• Geography: Europe
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Europe Deodorant market with its value and forecast along with its segments
• Country-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2021
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Deodorant Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast,, By Geography
7.3. Market Size and Forecast,, By Product Type
7.4. Market Size and Forecast,, By End User
7.5. Market Size and Forecast,, By Packing Material
7.6. Market Size and Forecast,, By Distribution Channel
8. Europe Deodorant Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Product Type
8.4. Market Size and Forecast, By End User
8.5. Market Size and Forecast, By Packing Material
8.6. Market Size and Forecast, By Distribution Channel
8.7. Germany Deodorant Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast, By Product Type
8.7.3. Market Size and Forecast, By End User
8.7.4. Market Size and Forecast, By Packing Material
8.7.5. Market Size and Forecast, By Distribution Channel
8.8. UK Deodorant Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast, By Product Type
8.8.3. Market Size and Forecast, By End User
8.8.4. Market Size and Forecast, By Packing Material
8.8.5. Market Size and Forecast, By Distribution Channel
8.9. France Deodorant Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast, By Product Type
8.9.3. Market Size and Forecast, By End User
8.9.4. Market Size and Forecast, By Packing Material
8.9.5. Market Size and Forecast, By Distribution Channel
8.10. Italy Deodorant Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast, By Product Type
8.10.3. Market Size and Forecast, By End User
8.10.4. Market Size and Forecast, By Packing Material
8.10.5. Market Size and Forecast, By Distribution Channel
8.11. Spain Deodorant Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast, By Product Type
8.11.3. Market Size and Forecast, By End User
8.11.4. Market Size and Forecast, By Packing Material
8.11.5. Market Size and Forecast, By Distribution Channel
8.12. Russia Deodorant Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast, By Product Type
8.12.3. Market Size and Forecast, By End User
8.12.4. Market Size and Forecast, By Packing Material
8.12.5. Market Size and Forecast, By Distribution Channel
9. Company Profile
9.1. Moët Hennessy Louis Vuitton (LVMH)
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. L’Oréal
9.3. Estee Lauder
9.4. Coty Inc.
9.5. Burberry Group PLC
9.6. Revlon Inc.
9.7. L'Occitane International SA
9.8. Marico
9.9. Unilever PLC
9.10. Procter & Gamble Company
9.11. Adidas AG
9.12. McNROE Consumer Pvt. Ltd.
9.13. Emami Ltd.
9.14. Avon Products Inc.
9.15. Speick Naturkosmetik
9.16. Lavera Naturkosmetik
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer
List of Figures
Figure 1: Global Deodorant Market Size (USD Billion) By Region, 2021 & 2027
Figure 2: Market attractiveness Index, By Region 2027
Figure 3: Market attractiveness Index, By Product Type 2027
Figure 4: Competitive Dashboard of top 5 players, 2021
Figure 5: Market Share insights of key players, 2021
Figure 6: Porter's Five Forces of Europe Deodorant Market
Figure 7: Global Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 8: Global Deodorant Market Share By Region (2021)
Figure 9: Europe Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 10: Europe Deodorant Market Share By Country (2021)
Figure 11: Germany Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 12: UK Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 13: France Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 14: Italy Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 15: Spain Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 16: Russia Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
List of Table
Table 1: Global Deodorant Market Snapshot, By Segmentation (2021 & 2027) (in USD Billion)
Table 2: Influencing Factors for Global Deodorant Market, 2021
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Deodorant Market Size and Forecast, By Geography 2016 to 2027F (In USD Billion)
Table 7: Global Deodorant Market Size and Forecast, By Product Type 2016 to 2027F (In USD Billion)
Table 8: Global Deodorant Market Size and Forecast, By End User 2016 to 2027F (In USD Billion)
Table 9: Global Deodorant Market Size and Forecast, By Packing Material 2016 to 2027F (In USD Billion)
Table 10: Global Deodorant Market Size and Forecast, By Distribution Channel 2016 to 2027F (In USD Billion)
Table 11: Europe Deodorant Market Size and Forecast, By Product Type 2016 to 2027F (In USD Billion)
Table 12: Europe Deodorant Market Size and Forecast, By End User 2016 to 2027F (In USD Billion)
Table 13: Europe Deodorant Market Size and Forecast, By Packing Material 2016 to 2027F (In USD Billion)
Table 14: Europe Deodorant Market Size and Forecast, By Distribution Channel 2016 to 2027F (In USD Billion)
Table 15: Germany Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 16: Germany Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 17: Germany Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 18: Germany Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 19: UK Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 20: UK Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 21: UK Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 22: UK Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 23: France Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 24: France Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 25: France Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 26: France Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 27: Italy Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 28: Italy Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 29: Italy Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 30: Italy Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 31: Spain Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 32: Spain Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 33: Spain Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 34: Spain Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 35: Russia Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 36: Russia Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 37: Russia Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 38: Russia Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)

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