Europe Air Freshener Market Outlook, 2028

Europe Air Freshener Market Outlook, 2028

Air fresheners have several advantages, including the removal of unpleasant odours from the environment and the production of pleasant odours. Aromatic chemicals, ethanol, deionized water, aerosol propellants, mineral oil, and other ingredients are used in air fresheners. The Europe market is expected to account for the largest revenue share in the global air freshener market over the forecast period, owing to the region's developed retail infrastructure, which allows companies to easily produce and sell their products, such as air fresheners. Furthermore, the high disposable income of European consumers allows them to purchase high-quality products such as air fresheners. This, in turn, is expected to drive growth in the region's air freshener market over the forecast period. Furthermore, the number of vehicles sold in the European region has been steadily increasing, resulting in increased demand for air freshener among residents of the region.

According to the research report, ""Europe Air Freshener Market Outlook, 2028,"" published by Bonafide Research, the market is anticipated to reach USD 6.20 Billion in size during the forecast period. This market is expected to grow significantly due to factors such as increased popularity of natural air fresheners that cause lower levels of allergic reaction, as well as growing concerns about air quality and increased demand for commercial use of air fresheners. Furthermore, the growing public attention gained as a result of the severe impact on individual health is expected to drive market growth in the coming years. Furthermore, due to high exposure levels of individuals to such pollutants, poor indoor air quality may contribute to the occurrence of various diseases such as asthma and other health problems. In recent years, there has been a growing awareness about the importance of indoor air quality in Europe. Consumers are increasingly concerned about the harmful effects of indoor pollution on their health, and they are turning to air fresheners to combat odors and improve air quality. Furthermore, many air freshener companies in Europe are investing in research and development to produce innovative products that appeal to consumers. This has led to the development of smart air fresheners that can be controlled via a smartphone app, as well as air fresheners that use essential oils and natural ingredients. Moreover, the air freshener market in Europe is well-developed, with strong retail and e-commerce channels. Consumers have easy access to a wide range of air fresheners, and companies have multiple channels through which to reach consumers.

The market is divided into Spray/ Aerosol Air Fresheners, Gel Air Fresheners, Electric Air Fresheners, Candle Air Fresheners, and others based on product type. The aerosol-based air freshener segment, which currently accounts for more than 60% of the market, is expected to grow significantly over the forecast period. This is due to the fact that these air fresheners are simple to use, as well as having appealing designs for consumers aside from their utility. Even though air freshener dispensers are becoming more user-friendly and convenient to use, manufacturers are constantly attempting to make them operate without the need for any human interaction. Candle air fresheners, while environmentally friendly, only provide a temporary solution. The market for candle air fresheners is growing as people become more aware of aromatherapy and the dangers of aerosols. Candles with scents clean the air, but they can also emit volatile organic compounds into the air, which can be hazardous at times. Block air fresheners, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, and many more are also available.

Based on Application Type, the market is divided into Residential, Commercial, Automotive, and other segments. Commercial applications have the highest CAGR during the forecasted period. Consumer demand for premium products is being driven by an increase in consumer spending on lifestyle products. Furthermore, the increasing popularity of aromatherapy for mood enhancement and other therapeutic properties has increased the use of and demand for essential oils and aromatic compounds in such products. Based on Distribution Channel, the market is divided into Supermarkets/Hypermarkets, Convenience Stores, Online markets, and others. However, the online segment is expected to grow at a significant rate over the forecast period, owing to an increasing number of users conducting their transactions of purchasing products online.
Germany is one of Europe's leading markets for air fresheners, with both domestic and international air freshener companies having a strong presence. Furthermore, air fresheners are seen as an important part of maintaining a clean and pleasant environment by German consumers, who place a high value on cleanliness and fresh smells. Moreover, Germany has a well-developed retail infrastructure, including supermarkets, drugstores, and home improvement stores. This makes it simple for customers to locate and purchase air fresheners. German consumers, like those in many other European countries, are increasingly concerned about the health effects of indoor air pollution. As a result, there is a growing demand for natural air fresheners that are free of harmful chemicals. In addition, increased vehicle purchases in countries such as the United Kingdom, France, and Italy are expected to boost demand for air fresheners. Furthermore, whether electronic or manual, air freshener diffusers must be refilled on a regular basis. Furthermore, rising health consciousness and a preference for natural and chemical-free air fresheners will increase demand for air fresheners.

There are numerous companies competing in the European air freshener market, which has seen many developments in recent years. For instance, Reckitt Benckiser has prioritised the development of innovative products, such as smart air fresheners controlled by a smartphone app. Procter & Gamble air freshener brands include Febreze, one of Europe's leading air freshener brands. The company has recently focused on developing products that use natural ingredients and are free of harmful chemicals. In addition to that, Glade, one of the leading air freshener brands in Europe, is one of the SC Johnson air freshener brands. SC Johnson has recently focused on developing products that use natural fragrances and sustainable packaging. Furthermore, Henkel air freshener brands include Bref, which is a European air freshener brand. Henkel has recently focused on developing environmentally friendly and sustainable products, such as refillable air fresheners and products made from recycled materials. Axe and Renuzit, both popular in Europe, are Unilever's air freshener brands. The company has focused in recent years on developing products that use natural ingredients and are free of harmful chemicals.

Europe Air Freshener Start-ups
• Aroma Company: Aroma Company is a UK-based start-up that offers a range of air fresheners, diffusers, and fragrances. The company's products are designed to be eco-friendly and sustainable, and use natural ingredients and essential oils.
• Smarter Fragrances: Smarter Fragrances is a French start-up that offers a range of smart air fresheners that can be controlled via a smartphone app. The company's products are designed to be customizable and eco-friendly, and use natural fragrances.
• Cocofresh: Cocofresh is a German start-up that offers a range of air fresheners and fragrances made from coconut husks. The company's products are designed to be natural, sustainable, and biodegradable, and are popular among consumers who are looking for eco-friendly solutions.
• Airbase: Airbase is a Swedish start-up that offers a range of air fresheners and diffusers that are designed to be sustainable and customizable. The company's products use natural ingredients and are free from harmful chemicals.
• MyAir: MyAir is a Swiss start-up that offers a range of smart air fresheners that use artificial intelligence to detect and eliminate odors. The company's products are designed to be customizable and eco-friendly, and use natural fragrances.

Major Companies present in the market:
Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Little tree,ScentAir Technologies LLC, Kobayashi Healthcare (Malaysia) Sdn. Bhd., Church and Dwight, Godrej Household Products Ltd., Aromate Industries Co. Ltd., Dabur, Balev Ltd, Tasotti.

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Specialitys Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.