Colombia Sports Nutrition Market Overview, 2028

Colombia Sports Nutrition Market Overview, 2028

Colombia has a strong sporting heritage, with notable achievements in sports such as football (soccer), cycling, athletics, and martial arts. The success of Colombian athletes has inspired and motivated the general population to engage in sports and adopt healthier lifestyles. This has contributed to the demand for sports nutrition products to enhance athletic performance. Like many countries, Colombia has experienced a growing focus on health and wellness. Consumers are becoming more conscious of the importance of nutrition and exercise in maintaining a healthy lifestyle. This trend has led to an increased interest in sports nutrition products that support physical performance, muscle recovery, and overall health. The Colombian sports nutrition market has seen product diversification, with an expanding range of options available. This includes protein powders, energy bars, sports drinks, amino acids, pre- and post-workout supplements, and other specialised formulations. Manufacturers are catering to specific consumer needs and preferences, such as vegan, gluten-free, or organic products. The growth of sports nutrition in Colombia is closely tied to the emergence of a fitness culture in the country. As individuals became more interested in physical fitness and sports activities, there was a parallel increase in the demand for products and supplements to support athletic performance and recovery. The sports nutrition industry in Colombia has been influenced by trends and developments in international markets, particularly the United States. The popularity of sports nutrition products, such as protein powders, energy bars, and supplements, can be attributed to their success in global markets. Athletes, fitness enthusiasts, and individuals engaged in sports activities started to adopt sports nutrition practises to enhance their performance and achieve their fitness goals. This led to increased awareness and demand for sports nutrition products in Colombia.

According to the research report Colombia Sport Nutrition Market Overview, 2028, published by Bonafide Research, the Colombia Sport Nutrition Market is expected to grow at USD 317.99 Million from 2023 to 2028. The Colombian sports nutrition market has experienced technological advancements that have influenced product
development, manufacturing processes, and consumer experiences. Technological advancements, including the widespread use of the internet and the growth of e-commerce platforms, have transformed the way sports nutrition products are bought and sold. Online platforms and e-commerce websites have provided convenience and accessibility for consumers to purchase a wide range of sports nutrition products from the comfort of their homes. Mobile applications and wearable tracking devices have become popular tools for monitoring and tracking fitness goals, nutritional intake, and exercise performance. These technologies provide real-time data and personalised recommendations for nutrition and fitness, allowing individuals to optimise their sports nutrition strategies. Furthermore, Technological advancements have facilitated the development of personalised nutrition solutions in the sports nutrition market. Companies are leveraging digital platforms and algorithms to offer customised nutrition plans, personalised supplement recommendations, and tailored meal options based on individual goals, preferences, and dietary needs. Sports drinks are gaining popularity in the Colombian market. Sports drinks are gaining popularity in Colombia due to several factors, including the increasing interest in sports and fitness activities, the need for hydration during physical exertion, and the convenience of ready-to-drink beverages. Sports drinks are designed to replenish fluids, electrolytes, and carbohydrates lost during intense physical activity, making them a popular choice for athletes and fitness enthusiasts. In the Colombian market, several types of sports drinks are gaining popularity: isotonic sports drinks, electrolyte-enriched drinks, and Natural and Functional Sports Drinks.
In Colombia, the sports nutrition market is regulated by several government bodies to ensure the safety, quality, and accurate labeling of products. The main government association responsible for overseeing the food and nutrition sector, including sports nutrition, is the National Institute for Food and Drug Surveillance. INVIMA is responsible for enforcing regulations, conducting inspections, and granting approvals for the sale and distribution of food and dietary supplements, including sports nutrition products, in Colombia. Some of the key rules and regulations that apply to the sports nutrition market in Colombia include the requirement that sports nutrition products be registered and approved by INVIMA before they can be sold in the Colombian market. Manufacturers and importers are required to submit product documentation, including safety data, labelling information, and proof of compliance with quality standards. Furthermore, Manufacturers of sports nutrition products are expected to follow Good Manufacturing Practises to ensure the quality, safety, and consistency of their products. GMP guidelines cover various aspects of production, including facility design, hygiene, personnel training, quality control, and record-keeping.

Sport nutrition powder is now on the rise. Sport nutrition powders offer a convenient way to supplement one's diet with key nutrients and support athletic performance. They are typically in powdered form, making them easy to mix with water or other beverages for consumption before, during, or after workouts. This convenience factor appeals to individuals who lead active lifestyles and seek quick and easy solutions to meet their nutritional needs. Sport nutrition powders often come in a variety of formulations, allowing users to customise their supplementation based on their specific fitness goals and preferences. Different powders may target different aspects of sports performance, such as muscle building, endurance, recovery, or overall energy support. This versatility enables users to tailor their supplementation to their unique needs. The types of sport nutrition powders commonly used by customers in Colombia include protein powders, carbohydrate Powders, pre-workout Powders, and Post-Workout Recovery Powders. Animal-based raw materials are more commonly used in sports nutrition products than plant-based raw materials. Animal-based raw materials cover the highest market share.

Based on the distribution channel, this includes supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and pharmacies, and Other Distribution Channels. In the future, convenience stores will grow at the highest rate due to their accessibility, extended operating hours, and increasing demand for on-the-go and ready-to-consumer products. Convenience stores provide a convenient shopping experience for consumers who may be looking for quick and easy access to sports nutrition products. There are several Convenience stores that provide sports nutrition products to the market, Oxxo, Exito Express, and Justo & Bueno.

Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Colombia Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.