Colombia Oral Care Market Overview, 2028

Colombia Oral Care Market Overview, 2028

Oral care in Colombia is drifting between complete care and specialized products. The approach is quite different depending on the category; enhanced products are being demanded by consumers. Complete-care mouthwashes are booming, accompanied by complete-care or specialized toothpaste. Oral care, which primarily comprises toothpaste, toothbrushes, and mouthwashes, is one of the categories with the highest reach in the oral care sector. And within oral care, the toothpaste category is the largest and fastest-growing, and it is also forecasted to register the fastest growth. In terms of volume share, among the six categories analyzed, toothbrushes and replacement heads have the largest volume share, followed by the toothpaste category.

According to the research report Colombia Oral Care Market Overview, 2028, published by Bonafide Research, the market is expected to add USD 0.13 Billion by 2028. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis has boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. The demand for toothbrushes is mostly driven by people’s increasing knowledge of oral health care and hygiene. One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.

Increasing per capita income along with brand consciousness and improved health awareness are some of the key factors expected to drive the growth of the Oral hygiene market in Colombia. Trying to capitalize on this lucrative market, brands launch and test a large number of new and innovative concepts every year. In addition, consumers have raised expectations from oral hygiene products, such as cleaning, germ killing, cavity protection, strengthening, etc. Then, there are advanced benefits like gum care, sensitivity, whitening, etc. Products with essential care benefits are suggestive of having a higher success rate than those with advanced care. Consumer education is another important factor driving growth. Advertisement by oral care companies has enabled growth in the rate at which consumers use and replace oral care products, such as toothbrushes. Furthermore, advertisements using images of bacteria were effective in convincing consumers to replace toothbrushes more frequently since Colombians are extremely hygienic and health conscious. As a result, manual toothbrushes and replacement caps had the largest share in volume terms.

The oral care sector in Colombia is expanding to address a wider range of oral health issues, as evident in new products such as Braun Oral-B Pro-Salud which is focused on competing with Colgate Total. However, since many oral hygiene products cater to a wide range of oral health issues, addressing a wide range of oral health issues is, therefore, not a new trend anymore. Companies are innovating oral hygiene products based on the importance consumers are giving to aesthetic benefits in oral care (teeth whitening for instance) and the rising awareness of sensitive teeth amongst consumers. An appealing smile and white teeth are becoming the prime need of every consumer.

Another important area of concern is the distribution channel and the packaging mediums for oral hygiene products. The leading distribution channels include Hypermarkets &Supermarkets accounting for half of the overall Oral Hygiene products distribution in Colombia. An online sale of these products is also likely to gain popularity in the country. Regarding the packaging, the use of Flexible Packaging is forecasted to register the fastest growth.

There are many players in the Colombian Oral Hygiene Market which includes Colgate- Palmolive GMBH, Johnson and Johnson GMBH, Glaxosmithkline Plc, the leading players among which are Colgate – Palmolive GMBH, and the Procter and gamble company.

Covid-19 Impacts:
The ongoing COVID-19 outbreak has had a major impact on oral care services, with the majority of them being shut down. Due to quarantine restrictions and social distancing practices, consumers' purchasing patterns have changed to online shopping, affecting sales of dental care products. As a result, some of the most well-known brands are putting more emphasis on boosting their online presence. Due to the danger of infection when visiting dental care facilities, consumers are choosing at-home treatment. Manufacturers are also developing new products that allow consumers to use them in the comfort of their own homes. More dental facilities have just reopened; nevertheless, patients are opting for at-home dental treatments owing to the risk of infection, resulting in an increase in demand for at-home oral care. During this time, the market's major participants have continued to produce goods. The home use of oral care equipment has grown as a result of the COVID-19 epidemic.

Considered in this report
•Geography: Colombia
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Colombia Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product
•Toothpaste
•Toothbrushes & Accessories
•Mouthwash/Rinses
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
•Others

By Distribution Channel
•Supermarkets & Hypermarkets
•Convenience stores
•Pharmacies
•Online stores
•Other distribution channels

By Age Group
•Adults
•Kids
•Infants

By Application
•Home
•Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.