Colombia Inbound Medical Tourism Market Overview, 2028
Colombia experienced significant economic growth and improvements in healthcare infrastructure. This provided a solid foundation for the expansion of medical tourism services as medical facilities upgraded their technology, equipment, and overall quality of care. As the medical tourism industry in Colombia grew, it expanded beyond cosmetic surgery and dental procedures to encompass a broader range of medical specialties. Patients began seeking treatments in areas such as orthopaedics, cardiology, fertility treatments, and bariatric surgery. Colombia gained global recognition as a medical tourism destination, with various media outlets and publications highlighting the country's medical advancements, skilled healthcare professionals, and positive patient experiences. Colombian medical professionals are highly trained, often having studied and trained at renowned institutions around the world. The country is home to many board-certified doctors, surgeons, dentists, and specialists who are known for their expertise and innovation in their respective fields. Furthermore, The Colombian government has recognised the potential of medical tourism as a driver of economic growth and has taken measures to support and promote the industry. This includes initiatives to streamline visa processes for medical tourists and create a favourable environment for healthcare investments. Colombia has embraced technological advancements in healthcare and offers a wide range of advanced medical treatments and procedures. This includes the latest techniques in cosmetic surgery, minimally invasive procedures, and cutting-edge therapies.
According to the research report ""Colombia Inbound Medical Tourism Market Overview, 2028,"" published by Bonafide Research, the Colombia Medical Tourism market is projected to reach a market size of more than USD 3 Billion by 2028. Colombia's diverse culture and heritage make it an intriguing destination for medical tourists. From exploring historic cities like Cartagena to experiencing the vibrant arts scene in Bogotá, patients can immerse themselves in the country's rich cultural offerings. Colombia's diverse geography and landscapes, including mountains, beaches, and rainforests, make it an ideal destination for combining medical procedures with adventure activities like hiking, surfing, and ecotourism. Colombia is one of the world's most biodiverse countries, making it a hotspot for ecotourism. Based on the treatment types, there are cancer treatment, oncology, cosmetic Treatment, orthopaedic treatment, spine treatment, cardiovascular treatment, fertility treatment, IVF Treatment, Neurological Treatment, Organ Transplant, Bariatric Treatment, Dental Treatment, Alternative Treatment, Ophthalmology Treatment, and Other Treatments. In Colombia, cosmetic treatment is the leading market. Colombia is renowned for its skilled and experienced cosmetic surgeons, who have gained international recognition for their expertise and innovation. The country's cosmetic professionals often have extensive training and knowledge in advanced techniques, attracting patients seeking quality and natural-looking results. There is a continued emphasis on achieving natural-looking results in cosmetic treatments. Colombian cosmetic surgeons focus on enhancing patients' features while maintaining their unique characteristics, which aligns with the preferences of many international patients. Many patients are opting for combination therapies, where multiple treatments are combined to achieve comprehensive results. For example, patients might undergo a combination of Botox, fillers, and laser treatments for complete facial rejuvenation. Social media platforms play a significant role in shaping cosmetic treatment trends. Surgeons and clinics often showcase their work on platforms like Instagram, giving patients a visual representation of potential outcomes.
Based on the service provider segments, public and private, among which the private segment is the leading market, Private healthcare providers in Colombia often prioritise offering high-quality medical and healthcare services to their patients. They invest in modern medical equipment, advanced technology, and well-trained medical professionals, ensuring top-notch medical care and expertise. Private providers in Colombia typically invest in state-of-the-art medical facilities and technology, which can include advanced imaging equipment, surgical tools, and medical infrastructure. This appeals to patients seeking access to cutting-edge medical treatments. Many private providers have staff members who are fluent in multiple languages, including English. This language proficiency enhances communication and builds trust with international patients. Several private healthcare providers in Colombia have established a strong presence in the inbound medical tourism industry. These providers are known for their high-quality medical services, specialised treatments, and advanced facilities. Please note that the status of these providers and the industry may have evolved since then. Here are some notable private service providers in Colombia for inbound medical tourism: Hospital Universitario Fundación Santa Fe de Bogota, located in Bogotá, is a private teaching hospital renowned for its comprehensive medical services, specialised centres of excellence, and collaboration with international medical institutions. Furthermore, Hospital Pablo Tobón Uribe Based in Medellin, this private hospital provides a comprehensive array of medical services, including organ transplantation, cardiology, and oncology.
Start-ups:
MEDVIP: MEDVIP is a medical tourism platform that connects patients with accredited healthcare providers in Colombia. The platform offers a range of medical services, including consultations, procedures, and surgeries, while also assisting with travel logistics and accommodations.
Lokal Health: Lokal Health focuses on providing end-to-end medical tourism solutions for international patients seeking treatments in Colombia. The platform offers personalized packages that include medical treatments, travel arrangements, accommodations, and concierge services.
Colombian Medical Network: Colombian Medical Network is an online platform that connects international patients with a network of certified healthcare providers in Colombia. The platform facilitates appointments, medical consultations, and treatment options.
MediTour Colombia: MediTour Colombia offers customized medical tourism packages for patients seeking various treatments, including cosmetic surgery, dental procedures, and medical consultations. The platform assists patients in arranging their medical journey and travel needs.
Colombia Surgery: Colombia Surgery specializes in connecting patients with reputable surgeons and medical facilities in Colombia. The platform focuses on surgical procedures, including plastic surgery, bariatric surgery, and orthopedic surgery.
Cerom: Cerom is a medical tourism platform that provides information, resources, and connections for patients seeking medical treatments in Colombia. The platform helps patients explore treatment options and facilitates communication with healthcare providers.
Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Colombia Inbound Medical Tourism market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Treatment Type
• Cancer Treatment / Oncology
• Cosmetic Treatment
• Orthopedics Treatment / Spine Treatment
• Cardiovascular Treatment
• Fertility Treatment / IVF Treatments
• Neurological Treatment
• Organ Transplant
• Bariatric Treatment
• Dental Treatment
• Alternative Treatment (Acupuncture, Ayurveda, Homeopathy, Naturopathy, Chinese or Oriental medicine, Chiropractic and osteopathic medicine, Massage, Body movement therapies, Tai chi, Yoga, Dietary supplements, Herbal medicine, Nutrition/diet, Electromagnetic therapy, Reiki, Qigong, Meditation, Biofeedback, Hypnosis, Art, dance, and music, Visualization and guided imagery, etc.)
• Ophthalmology Treatment
• Other Treatments (Dermatological treatments, ENT (Ear, Nose, and Throat) treatments, Allergy and Immunology treatments, Sleep disorder treatments, Mental health and psychological treatments, Urology, diabetology, Proctology, Vascular Surgery, etc.)
By Service Providers
• Private
• Public
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Inbound Medical Tourism industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.