China Wet Pet Food Market Overview, 2030

The wet pet food market in China has been expanding at a rapid pace, fueled by the increasing number of pet owners, rising disposable incomes, and growing concerns about pet nutrition and overall well-being. The concept of pet humanization has gained strong traction in urban centers, where pet parents are willing to spend more on high-quality, nutritious food that enhances the health and longevity of their beloved animals. In cities such as Beijing, Shanghai, and Guangzhou, where busy lifestyles and apartment living are common, wet pet food is favored due to its convenience, palatability, and superior hydration benefits. Many Chinese pet owners believe that wet food provides a richer, more flavorful meal for their pets, leading to a notable shift from traditional dry kibble to canned, pouch, or tray-packaged wet food varieties. The increasing awareness of dietary needs has also resulted in a growing demand for specialized formulations, such as grain-free, high-protein, and limited-ingredient diets, catering to pets with specific allergies or health concerns. The local market is seeing a rise in domestic brands competing with global manufacturers, with Chinese companies incorporating unique regional elements such as traditional Chinese herbs, organic meats, and premium seafood to create differentiated products. Some pet food brands are marketing their wet food as holistic or functional, boasting added vitamins, probiotics, and omega fatty acids to promote better digestion, skin health, and overall vitality. Additionally, as Chinese consumers become more discerning about food safety and product quality, they are scrutinizing ingredient sourcing, production processes, and nutritional transparency, driving companies to invest heavily in research and development, rigorous testing, and high-quality packaging that highlights key benefits and certifications.

According to the research report ""China Wet Pet Food Market Overview, 2030,"" published by Bonafide Research, the China Wet Pet Food market is anticipated to grow at more than 6.73% CAGR from 2025 to 2030. China’s wet pet food industry has also been profoundly shaped by the country’s digital retail ecosystem, with online sales now dominating distribution channels. Unlike many Western markets where supermarket shelves and pet specialty stores remain primary shopping destinations, Chinese pet owners overwhelmingly prefer purchasing pet food through e-commerce giants such as JD.com, Tmall, and Pinduoduo, where they can access a vast range of local and international brands. These platforms not only provide competitive pricing, discounts, and bulk purchasing options but also leverage cutting-edge marketing strategies such as livestream shopping, influencer endorsements, and AI-powered product recommendations to drive sales. The integration of social media, online reviews, and pet-centric communities has further amplified the visibility of wet pet food brands, with many consumers turning to pet influencers, veterinarians, and forums to seek advice on the best nutrition options for their pets. Beyond e-commerce, premium pet food boutiques and veterinary clinics are becoming key retail touchpoints, offering curated selections of high-end wet pet food that appeal to affluent consumers seeking expert recommendations. Food safety remains a significant concern in China, prompting the government to implement stricter regulatory policies to oversee pet food manufacturing, labeling, and ingredient standards. Brands that emphasize transparency, sustainable sourcing, and ethical production practices are gaining favor among consumers who prioritize quality and safety over price. Furthermore, the market is witnessing an increasing interest in personalized pet nutrition, with some companies offering customized wet food formulations based on breed, age, weight, and specific health conditions. Pet owners are also gravitating toward wet food with eco-friendly packaging and traceable ingredient sourcing, aligning with the broader sustainability movement in China’s consumer market.

The wet pet food market in China caters to a wide variety of pets, with a primary focus on dogs and cats, as they are the most commonly owned companion animals in urban and rural households. For dogs, wet pet food formulations are designed to support various breed sizes, life stages, and dietary needs, incorporating high-protein recipes with added vitamins and minerals to promote overall health. Many dog owners prefer wet food due to its soft texture and high moisture content, which aids digestion and ensures proper hydration, particularly for senior dogs or those with dental issues. Additionally, some brands offer breed-specific options, tailoring ingredients to optimize coat health, joint support, and digestive efficiency. For cats, wet food is an essential dietary staple, as felines require a high-protein diet with adequate hydration to maintain kidney function and urinary tract health. Chinese consumers show a growing preference for premium wet cat food featuring real meat, minimal artificial additives, and functional ingredients like taurine, which is crucial for feline well-being. With an increasing number of pet owners viewing their cats as family members, demand for gourmet, grain-free, and protein-specific formulations is rising. Beyond dogs and cats, wet pet food options for exotic pets such as ferrets, rabbits, and reptiles are gradually gaining attention, particularly among niche pet owner communities. These specialized products include insect-based protein blends for reptiles, meat-focused meals for ferrets, and vegetable or hay-based wet food for rabbits, ensuring species-specific nutritional balance.

Pricing plays a crucial role in determining consumer preferences for wet pet food in China, with a diverse market catering to various budget levels and dietary expectations. Economy wet pet food options remain popular among cost-conscious pet owners, particularly those purchasing in bulk or seeking basic nutrition without premium enhancements. These products often contain fillers, by-products, and essential nutrients to provide adequate sustenance at an affordable price point. While economy-tier pet food is widely available, there is a noticeable shift toward premium and super-premium categories as Chinese pet owners become increasingly conscious of pet health and nutrition. Premium wet pet food is gaining popularity due to its superior ingredient quality, real meat content, and added functional benefits such as digestive enzymes, omega fatty acids for coat health, and joint-supporting compounds like glucosamine. Many urban pet owners opt for premium wet food to ensure their pets receive optimal nutrition while avoiding artificial additives and preservatives. At the highest end of the market, super-premium and organic wet pet food are experiencing significant growth, driven by a rising demand for human-grade, grain-free, or organic pet food formulations. These top-tier products are designed to provide maximum nutritional value, free from artificial colors, synthetic preservatives, or unnecessary fillers. Many super-premium brands emphasize ethically sourced ingredients, high meat content, and limited processing to preserve natural nutrients. Some even incorporate exotic proteins such as duck, venison, or salmon to cater to pets with food sensitivities. The increasing disposable income among pet owners, coupled with a greater emphasis on pet wellness and longevity, is fueling the expansion of high-end wet pet food offerings.

The distribution of wet pet food in China is driven by a combination of traditional retail channels and rapidly expanding e-commerce platforms, providing pet owners with diverse purchasing options. Pet specialty stores play a vital role in the market, offering a curated selection of high-quality wet pet food brands, including prescription diets and specialized formulations. These stores provide expert guidance, catering to pet owners seeking tailored nutrition for pets with specific dietary needs or medical conditions. Supermarkets and hypermarkets serve as convenient outlets for purchasing mainstream and premium wet pet food brands, making them accessible to a broad consumer base. These large retail chains often stock a variety of wet pet food options, allowing pet owners to purchase trusted brands alongside their regular grocery shopping. Convenience stores, while offering a more limited selection, cater to impulse or emergency purchases, providing easy access to single-serve wet pet food packs for pet owners in urban areas. However, the most significant growth in wet pet food distribution is occurring through online platforms, as e-commerce continues to dominate China’s retail landscape. Marketplaces such as Tmall, JD.com, and Chewy provide extensive product selections, subscription services, and bulk purchase discounts, making them highly attractive to pet owners looking for convenience and variety. Many premium and super-premium brands leverage direct-to-consumer e-commerce strategies, offering personalized subscription plans and exclusive online-only formulations. Veterinary clinics also play a crucial role in distributing specialized wet pet food, particularly prescription diets tailored for pets with medical conditions such as kidney disease, obesity, or digestive disorders. Additionally, direct-to-consumer brands and subscription-based services are emerging as a modern distribution model, allowing pet owners to receive customized wet pet food deliveries tailored to their pet’s specific dietary needs.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Wet Pet Food Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pet Type
• Dogs
• Cats
• Others (Ferrets, Rabbits, Reptiles, etc.)

By Price Range
• Economy
• Premium
• Super Premium & Organic

By Distribution Channel
• Pet Specialty Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (e.g., Veterinary Clinics, Direct-to-Consumer Subscription Services)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.