China Online Dating Services Market Overview, 2028

China Online Dating Services Market Overview, 2028

Chinese people are finding it harder and harder to combine their personal and professional lives due to the fast-paced nature of modern living. This leaves many single people—especially in urban areas—without life partners. Furthermore, due to the high amounts of stress they experience at work, they don't have time to develop relationships with their local friends and are instead forced to spend all of their time working. This opens up a ton of new possibilities for China's online dating industry. According to statistics from China's local civil affairs ministries, Chinese urbanites are getting married at an older age. For instance, approximately 65,000 marriages were newly registered in Hangzhou in 2018. Men and women were, on average, roughly 29 and 27, respectively, when they got married. In other established coastal cities, the trend is the same. The average resident's age at first marriage in Jiangsu Province, east China, was about 26 in 2017, an increase for the third year running. China's dating industry takes advantage of the fact that Chinese individuals are dating longer before getting married. A new market for online dating has been created by the rising divorce rate in China. Dating websites rapidly recognized this market opportunity and have amassed sizable customer bases. The two biggest companies in China's online dating market right now are Zhenai.com and Baihe.com. In addition to dating websites, dating TV shows are rising in popularity in mainland China. Fei Cheng Wu Rao, a dating program that airs on Jiangsu TV, is the most popular of these programs. It consistently has the highest audience rating of all entertainment programs, with up to 50 million viewers per episode.

According to the research report ""China Online Dating Services Market Overview, 2028,"" published by Bonafide Research, the China Online Dating Services market was valued at USD 792.68 Million in 2022. The Zhenai app has a diverse user base and primarily uses the conventional offline blind date format. Middle-aged, highly-paid white-collar workers in China make up the target market. The Zhenai app was developed very recently and has a significant amount of Chinese dating industry penetration. Users of Generation Z are being targeted by Chinese dating apps like Momo and Tantan. They emphasize cutting-edge elements like trend tags and cultural communities. The online live blind date strategy is adopted by cloud dating platforms, which also include matchmaker components. The majority of their user base is composed of young individuals. Dating applications have increasingly incorporated live streaming and brief movies, making the process more engaging and fun. Users could record and watch brief videos, as well as take part in live streaming activities organized by dating services or other users. Personalized recommendations and enhanced pairing algorithms were made possible by artificial intelligence. In order to make more relevant and compatible matches, sophisticated AI algorithms examined user behavior, preferences, and interactions. The gap between online and offline dating experiences was filled by dating applications that included offline activities and events. Users were able to interact with one another at these events and take part in social gatherings that the platforms had planned.

Based on services type, the market is divided into social dating, matchmaking, adult dating and niche dating. The most popular dating services in China is social dating and is leading the market with highest market share as well. Chinese dating apps frequently place an emphasis on social networking capabilities, enabling users to engage in a variety of social activities outside of traditional dating. Users can participate in group activities, meet new people, and join interest-based communities to enhance their dating experience. Chinese social dating websites frequently take family and community engagement into account when making relationship decisions. With the help of some apps, parents can take part in the dating process, upholding the traditional ideals of parental influence and filial piety. Popular social media sites like WeChat and QQ are integrated into a number of Chinese dating applications. Due to the fact that social media is already a significant part of daily life in China, this integration makes it simpler for users to sign up, share updates, and interact with potential matches.

According to the subscription market is divided into annually, quarterly, monthly and weekly. Quarterly subscription is commonly preferred by people of China and is leading the market with significant market share. Furthermore, there is increasing demand for monthly subscription for online dating in China and is predicted to grow at the fastest rate during the forecast period. In general, monthly memberships cost less up front than annual or quarterly options. More people are drawn in because of the lower entry barrier, especially those who might not want to immediately commit to a longer membership. Furthermore, compared to long-term commitments, monthly subscriptions give users more flexibility. Users have the option to test out the service for one month before committing to a longer membership. Monthly subscriptions are simple for users to handle in China because of the prevalence of mobile payment alternatives like WeChat Pay and Alipay. Furthermore, based on demographics market include, adult and baby boomers. Majority of the market is dominated by adult demographics with highest market share. Adults in traditional Chinese culture frequently feel enormous pressure to get married and have children, especially those who are in their late 20s and older. In Chinese culture, finding a partner and starting a family are highly regarded. As a result, adults looking for marriage and committed relationships make up the majority of the online dating market. Many Chinese adults place a high value on education and professional development, which causes marriage and family formation to be postponed. Online dating offers them a convenient way to meet potential partners while still keeping their attention on themselves and their careers' personal and professional development.

Considered in this report:
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• China Online Dating Services market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Services:
• Social Dating
• Matchmaking
• Adult Dating
• Niche Dating

By Subscription:
• Annually
• Quarterly
• Monthly
• Weekly

By Demographics:
• Adult
• Baby Boomer

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Dating Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.