China Gin Market Overview, 2028

China Gin Market Overview, 2028

In Chinese culture, drinking is often associated with socialising and building relationships. Gin, like other spirits, is enjoyed during social gatherings, business meetings, and celebratory occasions. Additionally, premium gin brands are often considered luxurious and sophisticated gifts for special occasions or business exchanges. Chinese consumers have shown an interest in international gin brands, especially those with a strong reputation and heritage. These brands are perceived as symbols of quality and authenticity, offering consumers a taste of global trends and experiences. Gin is gaining popularity among Chinese consumers, particularly the younger generation, who are eager to explore new and trendy spirits. There is a growing curiosity and interest in trying different gin brands and experiencing their unique flavours and botanical profiles. The country has seen a significant rise in the cocktail culture, and gin plays a central role in many popular cocktails. Gin-based drinks such as the gin and tonic, martini, and negroni are widely enjoyed in bars, lounges, and speakeasies across major cities in China. The cocktail culture has fueled the demand for gin and created a space for mixologists and bartenders to showcase their creativity.

According to the research report China Gin Market Overview, 2028, published by Bonafide Research, The China Gin market was valued at above USD 2.56 billion in 2022. The Food Safety Law of China sets the general framework for the safety and quality standards of food and beverages, including gin. It includes provisions related to the production, labelling, packaging, and storage of alcoholic beverages. The State Administration for Market Regulation is the main regulatory body responsible for market supervision and administration. It sets regulations related to product labelling, packaging, and advertising of alcoholic beverages, including gin. In addition to national-level regulations, there may be specific regional or local regulations that apply to the sale and distribution of alcoholic beverages, including gin. These regulations may vary by province, city, or municipality. Like many countries, China has age restrictions on the sale and consumption of alcoholic beverages, including gin. The legal drinking age in China is 18 years old. Businesses selling gin are required to verify the age of their customers to ensure compliance with these age restrictions. London Dry Gin is often favored by Chinese consumers due to its traditional and classic style. This style of gin is known for its juniper-forward flavour profile and dryness. Many international and domestic brands offering London Dry Gin are available in the Chinese market. Gins infused with various fruits have also gained popularity in China. These fruit-infused gins offer a sweeter and more fruity flavour profile, appealing to consumers who enjoy a lighter and more approachable taste. Popular fruit infusions include citrus fruits like orange and grapefruit, as well as tropical fruits like lychee and passion fruit.

Large supermarket chains and hypermarkets offer a wide selection of gin brands, both domestic and imported. These stores provide convenience and a one-stop shopping experience for consumers looking to purchase gin along with other groceries and household items. It includes Carrefour, Walmart, RT-Mart, Lotus Supercenter, Yonghui Superstores, and Hualian Supermarket. E-commerce has witnessed tremendous growth in China, and online platforms have become a popular channel for purchasing gin. Platforms like Tmall, JD.com, Taobao, and Pinduoduo offer a vast selection of gin brands and provide convenience, competitive pricing, and home delivery options to consumers across the country. Tmall, JD.com, Taobao, and Pinduoduo are popular online retailers. In China, there are several major brands that provide gin. Gordon's, Beefeater, Bombay Sapphire, Tanqueray, Hendrick's, and The Botanist are the popular brands in China. Chinese consumers have traditionally favoured spirits such as baijiu and rice wine, which have deep cultural roots. Gin, being a relatively new category in China, faces competition from these traditional spirits and may need to overcome cultural preferences and educate consumers about its unique characteristics. China is a vast country with diverse regional preferences and tastes. Understanding and catering to the specific preferences of different regions can be a challenge for gin producers who aim to appeal to a wide audience across the country.

As Chinese consumers become more exposed to international spirits and develop a taste for diverse flavours, there is a growing interest in gin. As a relatively new category in the Chinese market, gin presents an opportunity for consumers to explore and expand their spirits repertoire. The rising middle class, international travel, and exposure to global trends contribute to the increasing awareness and appreciation of gin. Consumers are increasingly seeking premium and craft products, including spirits. This has led to the emergence of craft gin producers in China, offering unique and artisanal expressions. The focus on quality, craftsmanship, and locally sourced ingredients resonates with discerning consumers who appreciate the artistry behind gin production. The cocktail culture is flourishing in China, particularly in major cities like Beijing, Shanghai, and Guangzhou. Gin's versatility as a cocktail base makes it a favoured choice among mixologists and cocktail enthusiasts. The demand for well-crafted cocktails in bars, lounges, and speakeasies creates a strong market for gin, driving its consumption and popularity. While imported gin brands dominate the market, there is also a rise in local craft gin production in China. Chinese distilleries are experimenting with unique botanical blends and exploring traditional Chinese ingredients to create gins that reflect local flavours and cultural heritage. This localization of gin production adds diversity to the market and appeals to consumers seeking authentic and distinctive spirits.

Considered in this report

• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• China Gin market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others

By Price Point

• Standard
• Premium
• Luxury

BY Sales Channel

• On trade
• Off trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.