China Food Colors Market Overview, 2028

China Food Colors Market Overview, 2028

The Chinese food colour industry is a thriving and vibrant sector that plays a crucial role in the country's expansive food and beverage market. The food colouring industry in China is driven by the growing demand for visually appealing products that enhance the sensory experience and capture consumer attention. The market has experienced remarkable growth in recent years, fueled by the rapid development of the food and beverage sector and changing consumer preferences. In line with global trends, Chinese consumers are increasingly inclined towards natural and clean-label products, favouring food colours derived from natural sources such as fruits, vegetables, and plants. Red food colour holds particular significance in Chinese culture, symbolising luck and celebration, and is widely used in traditional and festive foods. Technological advancements have played a pivotal role in the industry's growth, with innovations in colour extraction, encapsulation, and stabilisation techniques enhancing the stability and performance of food colourants. Customization is a rising trend as manufacturers offer tailor-made colour solutions to meet the unique needs and preferences of their clients. China's strong domestic production capacity ensures a steady supply of food colours within the country while also positioning it as a key player in the global food colour market with export potential to cater to international demands. The China food colouring industry is poised for continued growth and innovation, driven by a combination of market demand, evolving consumer preferences, technological advancements, and a commitment to product safety and quality.

According to the research report China Food Colour Market Overview, 2028, published by Bonafide Research, The China Food Colour market was valued at more than USD 250 Million in 2022. China has a large and rapidly growing food and beverage market driven by population size, increasing disposable income, urbanisation, and changing consumer preferences. As consumers become more discerning, the demand for visually appealing products is on the rise, creating a favourable market for food colourants. Consumers in China are becoming more aware of the role food colours play in product appearance, sensory experience, and overall perception. There is a growing appreciation for visually enticing food and beverage items, leading to an increased demand for food colourants that can enhance the appearance and appeal of products. Food plays a vital role in Chinese culture, and visual presentation is highly valued. The use of vibrant and appealing colours in food products is deeply ingrained in Chinese culinary traditions, especially on festive occasions. This cultural significance further drives the demand for food colourants in China. Based on the product types segment, which includes natural colours, synthetic or artificial colours, and Naturally Identical Colours, in the Chinese food colour market, natural colours have the highest market share. Plant-based sources are widely used to extract natural food colours in China. These include extracts from fruits, vegetables, flowers, and herbs. For example, beetroot extract provides a vibrant red colour, while turmeric extract offers a bright yellow shade. Based on the source segment, which includes plants and animals, minerals and chemicals, and microorganisms, the plant and animal segment is the leading segment. Traditional Chinese cuisine often incorporates natural ingredients, including plant and animal-based colourants, for their cultural and symbolic significance. The use of these natural colour sources helps preserve culinary traditions and maintain the authenticity of Chinese dishes. Furthermore, China has abundant resources of plants and animals that can be used as colour sources. This availability makes it easier for manufacturers to source and incorporate natural colourants into their products.

The Chinese government has established rules and regulations to ensure the safety, quality, and proper use of food colourants in the country. The Food Safety Law of China is the primary legislation that governs the overall safety of food products, including food colourants. It sets the legal framework for food safety management, including requirements for labelling, production, storage, and transportation of food colourants. The Chinese government has established national food safety standards that specify the permissible usage levels, specifications, and quality requirements for food colourants. These standards cover various aspects, such as heavy metal content, microbiological limits, and labelling requirements. Food colourants fall under the category of food additives in China. The Regulations on the Administration of Food Additives outline the approval process for new food additives, including colourants. The regulations specify the application procedures, safety evaluation requirements, and permitted usage levels for food colourants. Government authorities conduct regular inspections and testing of food colourants to ensure compliance with safety standards and regulations. This includes monitoring for the presence of prohibited substances, heavy metals, and other contaminants.

Based on the application segment, which includes processed food products, Beverages, Bakery and Confectionery Products, Meat, Poultry, and Seafood Products, oils and fats, dairy products, pet food, and others, processed food products hold the highest market share. Chinese consumers have increasingly busy lifestyles, and there is a growing demand for convenient and ready-to-eat processed food products. These products often undergo various processing steps, which can affect their appearance and colour. Food colourants are used to enhance the visual appeal of processed foods, making them more attractive and appetising to consumers. Furthermore, dim sum, a popular Chinese cuisine, often incorporates food colouring to create visually appealing dumplings, buns, and pastries. These colourful items are not only delicious but also visually enticing for consumers. As well, China has a vast market for snack foods such as potato chips, crackers, and puffed snacks. These snacks often utilise food colourants to enhance their appearance and create eye-catching packaging. There are several food colours that are leading the market: red, yellow, and orange. Form types include liquid, gel, and powder; among the three, the liquid gains more popularity in the market. Based on the solubility types segment includes the dyes and lakes among them the dyes are having the highest market share.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Food color market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By type:
• Natural Colors
• Synthetic/ Artificial Colors
• Naturally Identical Colors

By Source:
• Plants & Animals
• Minerals & Chemicals
• Microorganisms

By Application:
• Processed Food Products
• Beverages
• Bakery & Confectionery Products
• Meat, Poultry, and Seafood Products
• Oils & Fats
• Dairy Products
• Pet Food
• Others

By Form:
• Liquid
• Powder
• Gel

By Solubility
• Dyes
• Lakes

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Food Color industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.