China Eyewear Market Overview, 2028

China Eyewear Market Overview, 2028

In Chinese culture, the shape of the face is considered an important factor when selecting eyewear. For instance, people with round faces may choose rectangular frames to create a more angular look, while those with square faces may opt for round frames to soften their features. Moreover, like in any culture, fashion trends also play a role in shaping eyewear preferences in China. For instance, oversized frames were popular in China in the early 2010s, while more recently, smaller frames have become fashionable. Celebrities and social media influencers also have a significant influence on fashion trends in China. Moreover, in Chinese culture, gift-giving is an important social practice, and eyewear is a popular gift item. Brands that offer high-quality, well-designed eyewear that can be given as gifts are likely to be popular in China. In addition, in China, prescription eyewear is often seen as a medical device rather than a fashion accessory. As a result, consumers may place more emphasis on the technical specifications of their glasses, such as the quality of the lenses and the precision of the prescription. Brands that are able to offer high-quality prescription glasses may be more successful in China.

According to the research report ""China Eyewear Market Overview, 2028,"" published by Bonafide Research, the China eyewear market is expected to add around USD 5.13 Billion by 2028. China's population is rapidly ageing, and with that comes an increase in vision-related issues such as presbyopia and cataracts. This has driven demand for eyewear products such as reading glasses and prescription lenses. Furthermore, the Chinese government has implemented policies aimed at promoting domestic consumption, which has helped boost the eyewear market. For instance, the government has reduced taxes on luxury goods and encouraged domestic companies to invest in the industry. Moreover, smart glasses have become increasingly popular in China, especially for applications such as augmented reality, virtual reality, and gaming. Companies like Tencent and Xiaomi have developed their own smart glasses, and other companies are also developing similar products. Furthermore, with increased screen time due to digital devices, blue light filtering technology has become popular in China. This technology blocks harmful blue light that can cause eye strain, fatigue, and sleep disruption. In addition, some eyewear manufacturers are integrating wearable sensors into their products. These sensors can track eye movements and other biometric data to provide insights into the wearer's health and performance.

In China, the eyewear market is divided into several product types, including spectacles, contact lenses, sunglasses, and others. Spectacles are generally more affordable and accessible compared to other types of eyewear, such as contact lenses or prescription sunglasses. This is particularly important in China, where the majority of the populations still rely on traditional offline channels to purchase eyewear. Furthermore, spectacles are a necessary item for many people, especially for those with vision problems. As the Chinese population continues to age, the demand for spectacles is expected to increase further, driving the growth of the overall eyewear market. However, one of the main factors driving the growth of contact lenses in China's eyewear market is increasing awareness about eye health and the benefits of wearing contact lenses. Contact lenses offer several advantages over traditional spectacles, such as greater comfort, improved peripheral vision, and better aesthetics. Additionally, advancements in technology have led to the development of contact lenses that are more comfortable, breathable, and easier to use, which has also contributed to their growing popularity.

When it comes to distribution channels in the China eyewear market, optical stores have the largest market share. Optical stores in China have established a strong market presence and reputation for quality and authenticity, which has helped to build trust among consumers. Furthermore, Optical stores are generally accessible to consumers in China, with many stores located in shopping malls and commercial areas. For instance, there are several popular optical store chains in China, some of which are Wenzhou Zhongbo Optical Group Co., Ltd. (ZBO), Daming Optical Group Co., Ltd., Mingyue Optical Co., Ltd., Fielmann AG, Shanghai Jahwa United Co., Ltd., Inface Optical Co., Ltd., AIER Eye Hospital Group Co., Ltd., Charmant Group, EFEELINK Co., Ltd., YUNXUAN Glasses Co., Ltd., and others. Furthermore, the online distribution channel is experiencing the highest CAGR during the forecast period. Many online retailers offer virtual try-on tools that allow customers to see how different frames will look on their faces. This personalised experience can be especially valuable for customers who may not have access to physical stores that carry a wide range of styles. For instance, there are several online platforms in China where eyewear products are sold, including Tmall, JD.com, Taobao, Suning.com, Pinduoduo, Glasses88, Eyebuydirect, LaoMao, Glassesshop, Wodeshijie, and more.

However, the medium-price segment dominates the China eyewear market. The medium price range strikes a balance between affordability and quality. Consumers are willing to pay a little more for eyewear that is durable, comfortable, and provides good visual clarity, but they do not want to overspend. On the other hand, the premium price range in the China eyewear market is expected to experience a high CAGR during the forecast period due to the fact that many consumers are looking for eyewear products that reflect their personal style and social status and are willing to pay a premium for luxury products that offer exclusivity and prestige.

In China, celebrities and influencers have a significant impact on shaping fashion and beauty trends, including in the eyewear industry. Many Chinese consumers follow the style of their favourite celebrities and influencers, and brands are increasingly leveraging this influence to promote their products. For instance, the Chinese actress and singer Fan Bingbing, who has been a spokesperson for the luxury eyewear brand Silhouette, Fan endorsement of the brand has helped increase its visibility and appeal among Chinese consumers. Furthermore, another popular Chinese celebrity in the eyewear industry is the actress Angelababy, who has been a spokesperson for the eyewear brand Porsche Design. Angelababy's stylish and sophisticated image has helped to promote the brand's luxury image and appeal to younger consumers. In addition to the influence of individual celebrities, the Chinese entertainment industry as a whole has a significant impact on fashion and beauty trends in the country. Chinese television dramas and movies often feature characters wearing fashionable and stylish eyewear, which can help to promote certain styles or brands to a wider audience. For instance, the Chinese television drama ""Eternal Love"" featured characters wearing round-shaped glasses, which led to an increase in demand for similar styles among Chinese consumers. Similarly, the movie ""Tiny Times"" featured characters wearing luxury eyewear brands such as Chanel and Dior, which helped to promote these brands among younger Chinese consumers. Moreover, social media platforms such as Weibo and WeChat have also played an important role in promoting fashion and beauty trends, including in the eyewear industry.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Eyewear market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spectacles
• Sunglasses
• Contact Lenses
• Other Product Type (Eye Care)

By Distribution Channel:
• Hypermarket and Supermarket
• Speciality Stores ( Optical Stores )
• Franchises/ Company outlets
• Online stores
• Others (Hospitals & Clinics)

By Gender:
• Men
• Women
• Unisex
• Kids

By Price Range:
• Premium
• Medium
• Low

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.