China A2 Milk Market Overview, 2029

China A2 Milk Market Overview, 2029

The A2 milk market in China is rapidly expanding, driven by increasing consumer awareness of the health benefits associated with A2 milk, which contains the A2 beta-casein protein that is easier to digest compared to conventional milk. The market is projected to reach a revenue of USD 725.4 million by 2030, with a compound annual growth rate (CAGR) of 18.3% from 2025 to 2030. The demand for A2 milk in China is fueled by a growing trend towards healthier food choices and the rising prevalence of lactose intolerance among the population. The market is segmented into liquid and powder forms, with the liquid form holding the largest share due to its convenience and nutrient-rich profile. Key players in the Chinese A2 milk market include The a2 Milk Company, Freedom Foods Group, and local dairy farms that have embraced A2 milk production. The market is supported by a robust distribution network, with A2 milk available at major retailers, independent grocery stores, and online platforms. As consumer preferences continue to shift towards healthier and more digestible dairy options, the A2 milk market in China is expected to continue its upward trajectory, driven by strategic marketing efforts, product innovation, and a strong emphasis on health and wellness trends. The A2 milk market in China has evolved significantly since its introduction in 2013, driven by increasing consumer demand for healthier dairy options. Initially gaining traction through ""daigou"" traders who imported A2 milk products from Australia, the market has since expanded with local production and regulatory approvals. Key regulatory milestones include the State Administration for Market Regulation (SAMR) approving the re-registration of A2 milk infant formula products, ensuring compliance with China's new GB standards. Additionally, the implementation of cross-border e-commerce laws has facilitated the sale of A2 milk products, with requirements for electronic Chinese translations of labels and robust product traceability systems. These regulatory policies have supported market growth, enabling A2 milk to become a significant player in China's dairy industry.

According to the research report ""China A2 Milk market Overview, 2029,"" published by Bonafide Research, the China A2 Milk market is anticipated to grow at more than 16.81% CAGR from 2024 to 2029. The A2 Milk market in China is experiencing a robust upward trend, driven by increasing consumer health awareness and a growing preference for nutritious food options. The market, which generated revenue of USD 264.2 million in 2024, is projected to reach USD 725.4 million by 2030, with a compound annual growth rate (CAGR) of 18.3% from 2025 to 20302. Key drivers include the rising prevalence of lactose intolerance and other dairy-related sensitivities, prompting consumers to seek out gentler alternatives like A2 milk. Additionally, the expanding middle class and their increasing disposable incomes have contributed to the market's growth. Major players in the China A2 Milk market include the a2 Milk Company, Kirin Holdings Co. Ltd., Vrindavan Milk, Sid's Farm, and Freedom Foods Group, all of whom are leveraging innovative marketing strategies and expanding distribution channels to capture market share. The trend towards premiumization and the introduction of flavored A2 milk products are also expected to boost market growth in the coming years.

Liquid A2 milk commands the largest market share, driven by its convenience and comprehensive nutritional profile, including essential vitamins, minerals, and proteins. This form is favoured for direct consumption and is a staple in daily diets, particularly among health-conscious individuals and those with lactose intolerance. The ease of digestion associated with A2 milk, which contains the A2 beta-casein protein instead of the A1 protein found in conventional milk, has made it a popular choice for those seeking to improve their gut health. Liquid A2 milk is widely available in various packaging options, including cartons, bottles, and pouches, providing consumers with flexibility in terms of storage and use. Powdered A2 milk is also a crucial component in infant formula, given its similarity to human breast milk in terms of protein composition, thus supporting infant growth and development. The powdered form of A2 milk is increasingly used in dietary supplements and protein powders, targeting fitness enthusiasts and those seeking to boost their protein intake. This aligns with the growing trend of health and wellness in China, where consumers are looking for high-quality, digestible protein sources to support muscle recovery and overall health. The form segment of the A2 milk market in China reflects a dynamic and evolving landscape, with manufacturers continuously innovating to meet the diverse needs of consumers. Manufacturers in China are focusing on enhancing the quality and availability of both liquid and powder A2 milk forms. In addition to direct consumption and culinary uses, A2 milk in both forms is being incorporated into a variety of dairy products such as yogurt, cheese, and ice cream. These products cater to consumers seeking healthier alternatives to traditional dairy items, with the added benefit of being easier to digest. Urban areas, where health awareness and disposable income are higher, show a stronger preference for liquid A2 milk and value-added dairy products. The form segment of the A2 milk market in China showcases a diverse and robust market landscape, driven by consumer demand for healthier, more digestible dairy options. The continuous innovation in product offerings and packaging solutions by manufacturers ensures that both liquid and powder A2 milk forms meet the evolving needs of Chinese consumers, contributing to the market’s steady growth and expansion.

The packaging type segment for the A2 milk market in China is an essential aspect that influences consumer behaviour and market growth, catering to the diverse preferences and needs of Chinese consumers. In China, carton packaging has emerged as the most dominant form due to its practicality, sustainability, and ability to maintain the freshness and nutritional value of A2 milk. Cartons, made from renewable resources, resonate well with the environmentally conscious consumers in China who prioritize sustainable living. Glass bottles, although occupying a smaller market share, are considered a premium packaging option. Glass is also reusable and recyclable, aligning with the increasing environmental consciousness among Chinese consumers. The nostalgic appeal of glass bottles, combined with their eco-friendly attributes, makes them an attractive choice for a niche segment of the market willing to pay a premium for quality and sustainability. Plastic bottles and pouches are also significant in the A2 milk market, providing a lightweight, durable, and cost-effective packaging solution. The choice of packaging type plays a critical role in influencing consumer purchasing decisions in China. Factors such as ease of use, storage convenience, environmental impact, and product preservation are paramount in shaping consumer preferences. Manufacturers are keenly aware of these factors and are continually innovating to enhance packaging solutions that meet the evolving needs of the market. The integration of smart packaging technologies, such as QR codes for product traceability and freshness monitoring, is becoming increasingly prevalent, offering added value to consumers and enhancing their overall shopping experience.

The application type segment for the A2 milk market in China is characterized by its versatility and alignment with the evolving dietary preferences of Chinese consumers. A2 milk is widely used in infant formula, catering to parents who seek a healthier and more digestible alternative for their babies. The nutritional profile of A2 milk, which includes essential vitamins, minerals, and proteins, makes it an ideal choice for infant nutrition, supporting growth and development without causing digestive discomfort. In addition to infant formula, A2 milk is extensively utilized in milk-based beverages, which include flavoured milk, smoothies, and other dairy drinks. These beverages are popular among children and adults alike, offering a nutritious and enjoyable way to incorporate A2 milk into daily diets. The trend towards functional beverages that provide health benefits beyond basic nutrition is driving the demand for A2 milk-based drinks in China. The bakery and confectionery segment also benefits from the use of A2 milk, as it enhances the flavor, texture, and nutritional value of baked goods and sweets. Bakers and confectioners are increasingly turning to A2 milk to create products that are not only delicious but also easier to digest for consumers with lactose intolerance or dairy sensitivities. This trend is supported by the growing awareness of the health benefits of A2 milk and its suitability for a wide range of culinary applications. Dairy products such as yogurt, cheese, and ice cream are another significant application of A2 milk in China. These products cater to consumers who are looking for healthier alternatives to traditional dairy items, with the added advantage of being easier to digest. The demand for A2 milk-based dairy products is driven by the increasing health consciousness among Chinese consumers, who are seeking products that support their overall well-being.

In China, the sales channels for A2 milk are diverse and crucial for market growth. Supermarkets and hypermarkets dominate due to their extensive reach, variety, and consumer trust, providing convenience and education about A2 milk's benefits. Convenience stores and independent grocery stores in urban centers offer quick access, ensuring A2 milk's availability during daily commutes. Online sales channels are rapidly growing, with platforms like JD.com, Tmall, and Pinduoduo offering detailed product descriptions, reviews, and convenient home delivery, enhanced by mobile payments. Specialty stores and health food outlets cater to health-conscious consumers, emphasizing A2 milk's benefits and providing personalized service. Marketing strategies are tailored to each sales channel, involving in-store promotions, digital marketing, influencer partnerships, and educational events to engage consumers and drive sales. Urban areas prefer supermarkets, hypermarkets, and online shopping, while rural areas rely more on convenience stores and local grocery outlets. Manufacturers and retailers collaborate to optimize product placement, visibility, packaging, and pricing, ensuring accessibility and market prominence. The focus on convenience, accessibility, and consumer education drives the growth and popularity of A2 milk in China.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Global A2 Milk Market with its value and forecast along with its segments
• Region & country wise A2 Milk market analysis
• Application wise A2 Milk distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Form
• Liquid
• Powder

By Packaging
• Glass Packaging
• Plastic Packaging & Pouches Packaging
• Carton Packaging
• Cans

By Application
• Infant Formula
• Dairy Product
• Bakery & Confectionery
• Milk & Milk-based Beverages

By Sales Channel
• Supermarket & Hypermarket
• Convenience Store
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Global A2 Milk Market with its value and forecast along with its segments
• Region & country wise A2 Milk market analysis
• Application wise A2 Milk distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Form
• Liquid
• Powder

By Packaging
• Glass Packaging
• Plastic Packaging & Pouches Packaging
• Carton Packaging
• Cans

By Application
• Infant Formula
• Dairy Product
• Bakery & Confectionery
• Milk & Milk-based Beverages

By Sales Channel
• Supermarket & Hypermarket
• Convenience Store
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.