Canada Sports Nutrition Market Overview, 2028

Canada Sports Nutrition Market Overview, 2028

The sports nutrition market in Canada has been experiencing steady growth in recent years. The increased interest in fitness, health, and active lifestyles has contributed to the expansion of the market. The sports nutrition market in Canada can be traced back to the increasing interest in fitness, health, and athletic performance. In the 1980s and 1990s, sports nutrition products started gaining attention in Canada. Initially, the market was primarily focused on basic supplements like protein powders, vitamins, and minerals. These products were mainly used by bodybuilders, athletes, and fitness enthusiasts to support their training and recovery. During the late 1990s and early 2000s, sports drinks and energy bars gained popularity in Canada. As interest in fitness and health continued to grow, the sports nutrition market in Canada expanded its product variety. More specialised supplements and products were introduced, targeting different aspects of athletic performance and overall well-being. This included pre-workout supplements, post-workout recovery formulas, amino acid supplements, weight management products, and more. In recent years, the sports nutrition market in Canada has seen a shift towards products that promote both performance and health. There is an increasing focus on clean and natural ingredients, as well as a demand for plant-based and organic options. This aligns with broader trends in health and wellness, including the rise of vegetarian and vegan diets.

According to the research report Canada Sport Nutrition Market Overview, 2028, published by Bonafide Research, the Canada Sport Nutrition Market is expected to grow at USD 816.825 Million from 2023 to 2028. Canada has a strong sporting culture, with a large number of athletes participating in various sports at both amateur and professional levels. Athletes often require specialised nutrition to support their training, performance, and recovery. The demand for sports nutrition products has increased as athletes seek supplements to enhance their athletic performance. The influence of the sports industry and athlete endorsements has played a role in driving the demand for sports nutrition products. Professional athletes and sports celebrities often endorse and promote sports nutrition brands, creating awareness and credibility among consumers. These endorsements can significantly impact consumers purchasing decisions. Furthermore, there has been a growing awareness about the role of nutrition and supplements in supporting physical performance and overall health. Consumers are more educated about the importance of proper nutrition for athletic performance and seek products that can help them meet their nutritional needs. Technological advancements have contributed to the development of innovative sports nutrition products. This includes advancements in product formulation, flavouring, and delivery systems. Manufacturers have introduced new ingredients, improved taste profiles, and developed products with specific functionalities to cater to evolving consumer demands. Based on the product types, there are sports supplements, Sports drinks, sports foods, and sports powder. In Canada, sports foods are gaining popularity, and Canadians are becoming more health-conscious and actively participating in fitness activities. There is a growing awareness of the importance of proper nutrition in supporting physical performance, muscle recovery, and overall well-being. This increased consciousness drives the demand for sports food products. Busy lifestyles and the need for convenience have led to a demand for sports food products that are portable, easy to consume, and provide quick nutrition. Sports food items such as energy bars, protein bars, and ready-to-drink protein shakes offer convenient options for athletes and fitness enthusiasts to fuel their workouts or recover on the go. The influence of athletes, fitness professionals, and social media influencers plays a significant role in driving the adoption of sports food products. Endorsements and recommendations from these individuals create awareness and credibility among consumers, influencing their purchasing decisions.

Natural Health Product Regulations (NHPR): Sports nutrition products are classified as natural health products (NHPs) in Canada. The NHPR outlines the requirements for the licencing, manufacturing, labelling, and distribution of NHPs, including sports nutrition products. Manufacturers and distributors must comply with these regulations to ensure product safety and quality. Sports nutrition products, including dietary supplements, protein powders, and energy bars, require a product licence from Health Canada to be legally sold in Canada. Manufacturers must submit detailed product information, including the formulation, safety data, and manufacturing processes, to obtain a product licence. Furthermore, Health Canada has established Good Manufacturing Practises (GMP) guidelines for the manufacturing; packaging, labelling, and quality control of NHPs. Manufacturers are required to follow these guidelines to ensure that their products are produced in a safe and consistent manner.

Based on the raw material segments of animal-based, plant-based, and mixed, in Canada, the plant-based segment has the highest market share. Consumer demand for plant-based goods is increasing in a variety of industries, including sports nutrition. Because of health, environmental, and ethical concerns, Canadians are increasingly adopting vegetarian, vegan, and flexitarian diets. Plant-based sports nutrition products meet the needs of this growing market niche. Plant-based raw materials have various health and sustainability benefits that consumers value. Plant proteins, such as pea protein, rice protein, and hemp protein, are frequently thought to be more easily digestible and to have fewer environmental consequences than animal proteins. Plant-based products are also typically low in cholesterol and saturated fat, making them appealing to health-conscious consumers. Distribution channels include supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, online/e-commerce/internet retailing, drugstores and pharmacies, and other distribution channels. Online/E-Commerce/Internet retailing has the highest market share due to its unparalleled convenience and accessibility for consumers. With a few clicks, consumers can browse a wide range of sports nutrition products from the comfort of their homes or on the go. Online platforms provide 24/7 access, allowing consumers to shop at their own convenience without the limitations of physical store hours or locations.

Considered in this report
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Canada Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.