Canada Sleep Tech Device Market Overview, 2029

Canada Sleep Tech Device Market Overview, 2029

In Canada's sleep tech device market, the increasing recognition of sleep disorders and the growing adoption of advanced sleep solutions are driving a significant transformation in how Canadians manage their sleep health. The primary objective of sleep tech devices is to furnish insights into one's sleep behaviours and to pinpoint potential sleep disturbances or disorders. They monitor various parameters including sleep duration, sleep stages like deep and REM sleep, interruptions during sleep, heart rate, breathing patterns, and movement. Advanced sleep tech devices incorporate features like smart alarms, sleep coaching, and personalized recommendations tailored to augment sleep quality. The prevalence of COVID-19 has been linked in previous studies to significant psychological anxiety and key signs of mental illness. The unexpected onset of a life-threatening illness puts a tremendous strain on healthcare workers. Because of the illness, high risk of death, and adjustment to irregular work schedules and regular shifts, healthcare workers have trouble falling asleep. Demand for sleep technology devices increased as a result of the sudden rise in sleeping disorders. Consistency in wearing or using the device throughout the sleep cycle proves challenging for some individuals, find the experience uncomfortable or inconvenient. Moreover, sustaining user interest and commitment over time is problematic, with many users losing enthusiasm or forgetting to utilize the device regularly. To address these issues, manufacturers must prioritize the design of user-friendly, comfortable, and captivating sleep tech devices, thereby overcoming barriers to adoption and sustained usage amidst the competitive landscape of the sleep tech devices industry. The increasing technological development of sleep trackers is one of the key opportunities for the market growth of sleep technology devices. Sleep monitors are becoming more advanced. Insomnia is becoming more commonplace in the world, which is one of the major factors driving the market for sleep technology devices.

According to the research report ""Canada Sleep Tech Device Market Overview, 2029,"" published by Bonafide Research, the Canada sleep tech device market is anticipated to grow at more than 16 % CAGR from 2024 to 2029. Ensuring the accuracy and reliability of sleep tech devices poses a significant challenge in the burgeoning sleep tech devices market. These devices utilize sensors and algorithms to track and analyze sleep data, yet discrepancies in individual sleep patterns, device positioning, and environmental conditions impact the precision of sleep measurements. Manufacturers in the competitive sleep tech devices market face an ongoing task of enhancing the precision and dependability of their offerings to instill trust and assurance among users. Another hurdle lies in user compliance and engagement within the sleep tech devices market. The increasing incidence of sleep apnea among the Canada population, leading to excessive daytime sleepiness and hampered daily lives, drives the demand for sleep tech devices, which is expected to continue rising in the coming years. In the Canadian sleep tech devices market, which presents potential growth opportunities due to the emphasis on the diagnosis and treatment of chronic and acute diseases? The rapidly developing medical device sector and the expansion of the healthcare sector also contribute to the progress of the sleep tech devices market in Canada. In Canada, the prevalence of sleep apnea is on the rise, with more than 26% of Canadian adults aged 18 or older at high risk. However, it remains one of the underdiagnosed respiratory diseases in the country. Continuous positive airway pressure (CPAP) therapy is the most common intervention prescribed for patients with sleep apnea. Programs such as the Assistive Devices Program by the Ministry of Health and Long-Term Care cover the cost of CPAP machines and equipment, while organizations like Canadian Home Care Setting Inc. offer financial assistance for their purchase.

The wearable segment, which includes devices like smartwatches, fitness trackers, and sleep-specific wearables, is leading the Canada market due to several factors. Wearable devices provide a convenient and user-friendly way to track sleep patterns and quality, as they are designed to be worn throughout the day and night. Wearables often offer additional health and fitness tracking features, making them versatile and appealing to consumers seeking comprehensive wellness solutions. For instance, devices like the Fitbit and Apple Watch track not only sleep but also heart rate, physical activity, and more. Wearable devices tend to be more affordable, with a wide range of options available at various price points. The Canadian wearables market is robust, with a significant portion of consumers owning and using these devices daily. The non-wearable segment is growing steadily, driven by consumer demand for comfortable and non-intrusive sleep solutions. Non-wearable devices encompass sleep monitors, smart beds, and other sleep-aid technologies that do not require direct physical contact with the user. These devices often provide advanced sleep tracking features, such as detailed sleep stage analysis, sleep apnea detection, and environmental sensors that monitor temperature, humidity, and noise levels. For example, products like the Withings Sleep Analyzer and the Eight Sleep Pod offer in-depth sleep tracking and smart temperature control, respectively. The growing awareness of sleep health, increasing prevalence of sleep disorders, and advancements in technology are fueling the growth of this segment.

The sleep centers & fitness centers segment is currently the leading distribution channel for sleep tech devices in Canada. This dominance is attributed to the increasing number of patients preferring sleep centers for accurate diagnosis and efficient treatment of sleep disorders. Sleep centers provide high-quality and affordable treatment options, ensuring that patients receive personalized care and access to a wide range of sleep apnea treatments incorporating advanced devices. The availability of specialized equipment and trained professionals in sleep centers contributes to the accurate diagnosis and effective management of sleep disorders, driving the demand for sleep tech devices through this distribution channel. The e-commerce segment is experiencing rapid growth as a distribution channel for sleep tech devices in Canada. The convenience and accessibility offered by online platforms have made it easier for consumers to purchase sleep tech devices from the comfort of their homes. The increasing adoption of smartphones and the growing popularity of mHealth (mobile health) services have further fueled the expansion of the e-commerce segment. The ability to compare products, read reviews, and access a wider range of options has made e-commerce an attractive choice for consumers seeking sleep tech devices. The COVID-19 pandemic has accelerated the shift towards online shopping, contributing to the growth of the e-commerce segment in the sleep tech devices market. Hypermarkets and supermarkets provide a convenient option for consumers to purchase sleep tech devices alongside their regular shopping. While this segment is not experiencing the same level of growth as e-commerce, it still plays a role in the overall distribution of sleep tech devices in Canada. Pharmacy and retail stores offer another avenue for consumers to access sleep tech devices. These outlets provide a familiar and trusted environment for purchasing healthcare-related products, including sleep tech devices. However, the selection and availability of sleep tech devices in this segment more limited compared to other distribution channels.

In the Canadian sleep tech device market, insomnia is currently the leading segment due to its widespread prevalence and high demand for effective management solutions. Insomnia affects a significant portion of the population, driven by factors such as stress, lifestyle changes, and increasing awareness of sleep health. This condition prompts a considerable consumer base to seek solutions, thus positioning insomnia-focused sleep tech devices as the dominant segment. The segment focused on obstructive sleep apnea (OSA) is experiencing notable growth. OSA is a serious condition characterized by repeated interruptions in breathing during sleep, which has led to a rise in diagnostic and therapeutic interventions. The growing awareness about the health risks associated with untreated OSA and advancements in technology that make diagnosis and treatment more accessible contribute to the expanding market for these devices. The narcolepsy segment, while important, is less prominent compared to insomnia and OSA. Narcolepsy is a neurological disorder that affects the regulation of sleep-wake cycles, causing excessive daytime sleepiness and sudden sleep attacks. The relatively lower prevalence compared to insomnia and OSA means that narcolepsy-focused devices do not dominate the market. Restless leg syndrome involves uncomfortable sensations in the legs that disrupt sleep, while parasomnias refer to abnormal behaviors during sleep such as sleepwalking. General sleep health includes devices aimed at improving overall sleep quality without targeting a specific disorder. This segment's growth is fueled by increasing awareness of various sleep disorders and the broader consumer trend towards improving overall sleeps health.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Sleep Tech Device market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Wearable
• Non-Wearable

By Application
• Insomnia
• Obstructive sleep apnea
• Narcolepsy
• Others (restless leg syndrome, parasomnias, or general sleep health)

By Distribution Channel
• Sleep Centers & Fitness Centers
• Hypermarkets & Supermarkets
• E-Commerce
• Pharmacy & Retail Stores
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Sleep Tech Device industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.