Canada Sake Market Overview, 2028

Canada Sake Market Overview, 2028

Sake consumption in Canada has been on the rise due to the growing popularity of Japanese cuisine, particularly sushi and other Japanese dishes. This increased exposure has raised awareness and interest in sake among Canadian consumers. The Canadian sake market has witnessed steady growth over the past decade. More sake varieties and brands are being imported and made available in restaurants, liquor stores, and specialty shops across the country. This expansion has contributed to a diversification of the market and increased accessibility for consumers. The majority of sake consumed in Canada is imported from Japan. However, there are also Canadian breweries producing sake domestically. The importation of a wide range of sake types, including Junmai, Honjozo, Ginjo, and Daiginjo, caters to different consumer preferences and budgets. In recent years, there has been a rise in craft sake production in Canada. Local breweries are experimenting with traditional sake-making techniques, using locally grown rice and adapting to the Canadian climate. These craft breweries contribute to the growth and diversity of the Canadian sake market. Canadians who appreciate sake may follow certain etiquettes associated with its consumption, such as serving it at the appropriate temperature, using specific types of sake cups or vessels, and pouring sake for others as a sign of hospitality. While less common in Canada compared to Japan, there are occasional sake ceremonies and rituals that take place in the country. These ceremonies often celebrate special occasions, cultural festivals, or formal events where sake is served and shared according to traditional customs.

According to the research report Canada Sake Market Overview, 2028, published by Bonafide Research, the Canada Sake market is expected to reach size of more than USD 290 Million by 2028. Canada has seen an influx of Japanese tourists and immigrants in recent years, leading to an exchange of cultural experiences. Japanese individuals living in Canada often introduce their local customs and traditions, including sake consumption. This cultural exchange has helped foster a greater appreciation for sake among Canadians and contributed to its growing popularity. There is a growing trend of consumers seeking unique and authentic beverage experiences. Sake, with its rich cultural heritage and distinct flavors, aligns with this trend. As consumers look beyond traditional wine and beer options, sake offers a new and intriguing choice that appeals to those seeking novel and distinctive drinking experiences. The availability of sake has improved significantly in Canada. Importers and distributors have expanded their offerings, providing a wider range of sake varieties and brands to cater to different tastes and preferences. This increased availability has made sake more accessible to consumers, allowing them to explore and experiment with different styles of sake. The food and beverage industry plays a significant role in promoting and supporting the sake market. As Japanese cuisine gains popularity in Canada, restaurants, sushi bars, and other food establishments incorporate sake into their beverage menus to enhance the dining experience. These establishments often provide guidance on pairing sake with specific dishes, further driving consumer interest and consumption. Canada's tourism and hospitality industry, particularly in areas attracting Japanese tourists, plays a role in driving the sake market. Popular tourist destinations, such as Vancouver, Toronto, and Montreal, often have a higher concentration of Japanese restaurants and sake-serving establishments. These locations cater to both local consumers and tourists, creating a demand for sake and supporting its growth.

The report includes product type, Junmai, Ordinary sake, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo. The Junmai Ginjo is anticipated to gain the highest CAGR of the market in the upcoming future. Canadian consumers are becoming more interested in premium and high-quality beverages across various categories, including sake. Junmai Ginjo is considered a premium grade of sake, known for its refined flavors and craftsmanship. As consumers in Canada develop a greater appreciation for the complexities and nuances of sake, they are gravitating towards the elevated experience offered by Junmai Ginjo. Junmai ginjo sake is made with premium ingredients, which results in a higher quality product. This is important to many consumers, who are willing to pay a premium for sake that is made with the best possible ingredients. Based on age group include, 40-60 years. 20-40 years and above 60 years. During the anticipated time frame the age group of 20-40 years are anticipated to gain maximum growth rate of the market. The younger demographic tends to have a more adventurous and experimental approach to food and beverages. They are open to trying new and unique flavors, including sake. This age group is more willing to explore different cultural cuisines and beverages, and sake, being a traditional Japanese drink, aligns with their curiosity and desire for new experiences. The drinking culture among the younger generation has shifted. They are more inclined towards moderation, quality, and experiences rather than heavy consumption. Sake, with its diverse range of flavor profiles and its ability to be sipped and savored, fits well with this changing drinking culture.

The price range of the market includes, low, premium and medium. The low price range is dominating the market with registering highest market share in Canada. Importers and distributors of sake may adopt a market penetration strategy by focusing on offering affordable sake options. By pricing sake in the low range, they can capture a larger market share and introduce sake to a wider audience. This strategy aims to build awareness and familiarity with sake among Canadian consumers, creating a foundation for future growth. Canadian consumers, like consumers in many other markets, are price-sensitive. They seek value for their money and are often drawn towards products that offer affordable options. The low price range of sake caters to this price sensitivity, making it more accessible and appealing to a broader consumer base. Several brands in Canada offer sake in the low price range, Ozeki, Gekkeikan, Yaegaki and Tombo. By application includes commercial and home use. Commercial application is leading the market of Sake in Canada. The commercial application of sake is primarily driven by its strong presence and demand in the restaurant and hospitality industry. Japanese cuisine, including sushi and other traditional dishes, has gained popularity in Canada, and sake naturally complements these culinary experiences. Restaurants, bars, and other establishments in the hospitality sector prominently feature sake on their menus, making it easily accessible to consumers.

The distribution channel of the sake market in Canada includes on-trade and of-trade. The on-trade segment is leading the market of Canada. Japanese cuisine, including sushi, ramen, and other traditional dishes, has gained significant popularity in Canada. Sake is considered a natural and traditional accompaniment to Japanese cuisine, and the on-trade sector, which includes restaurants, bars, and hotels, prominently features sake on their menus. The strong association between sake and Japanese cuisine has propelled its demand in the on-trade sector. Canadians have a robust dining-out culture, with a high frequency of eating at restaurants and exploring different culinary experiences. The on-trade sector caters to this demand for dining out, providing an ideal platform for consumers to discover and enjoy sake. Restaurants and bars create opportunities for consumers to try sake, either as standalone drinks or paired with specific dishes, leading to increased consumption and sales within the on-trade sector.

Considered in this report
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Canada Sake market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Junmai
• Ordinary sake
• Honjozo
• Junmai Ginjo
• Ginjo
• Junmai Daiginjo

By Age Group
• 40-60 Years Old
• 20-40 Years Old
• Above 60 Years Old

By Price Range
• Low
• Premium
• Medium

By Application
• Commercial Use
• Home Use

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.