Canada Perfume Market Overview, 2027

Canada Perfume Market Overview, 2027

Canada is the second highest markets in North America showing high growth rate in the Perfume industry. The Canada perfume market is gaining momentum due to rising personal care trends and growing demand for exotic scents for young people. Moreover, product diversification by manufacturers is attracting more consumer segments. Apart from that, rising consumer spending on luxury fragrances due to rising income levels and rising living standards continues to boost perfume sales. Other major factors propelling the demand for perfumes worldwide are rapid urbanization, increasing population and aggressive advertising by the manufacturers. However, the availability of counterfeit goods is one of the biggest challenges for the market.

According to Research Report “Canada Perfume Market Overview, 2027” published by Bonafide research, the market is expected to add USD 0.52 Billion by 2027.The market's growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances. Also driving demand for fragrance and perfumes in the country are growth in organized retail, the emergence of a young urban population with increasing disposable income, mounting aspirations, changing lifestyles, increased affordability of lifestyle-oriented products, and greater product choice and availability, owing to the country's growing e-commerce market. The women's segment leads the markets, as women's populations are largely inclined towards sustainable fragrances for their personal grooming purposes. Additionally, women's spending power on a cosmetic product is expected to boost the product's sales. Therefore, the women's segment is expected to drive market growth. Increasing personal hygiene and grooming awareness among men is fueling segmental growth. Men's fragrances are stronger and more aromatic in nature, which, in turn, may increase the product's adoption. In addition, the rising demand for fragrant flavors is likely to boost product demand.

Perfume Online markets itself as Canada’s #1 online perfume store. It offers free shipping to both customers. Within the United States and Canada, as long as they spend at least $99. That’s one strategy. That would make people feel encouraged to buy more than they otherwise might. Near the highest of the Perfume Online site, people can toggle between seeing prices in U.S. or Canadian dollars, a handy function that eliminates guesswork and surprises when someone is employing a particular currency. The web makes it extremely easy for brands to grow their profits by letting people in either the United States or Canada shop without leaving home. A trend that’s gaining momentum involves brands that are firmly established in one country determining that it’s time to diversify Canadian fragrance retailers must cater to the requirements of customers inside the country while considering the possibility of expanding beyond the country’s borders. Fortunately, e-commerce allows them to make an attempt just that. Michel Germain Perfumes is one among the biggest Canadian fragrance brands.

The offline segment is especially driven by sales from specialty stores that provide premium products. The layouts of the supermarket and promotional campaigns by leading brands have also increased the sales volume within the supermarket and hypermarket segment. The expansion of the organised retail sector has been driving the market by providing ample space and visibility for the existing brands to offer their products. The online platform is predicted to witness the fastest growth during the next few years. The evolution of online retail channels like Flaconi, Amazon, and Parfumdreams has turned out to be a new and convenient way of distributing perfumes, despite consumers not having the ability to test the fragrance before purchase. Various modes of advertisements and promotions within the market are very prominent, thereby driving consumers to prefer online channels.

Covid-19 Impact on Perfume Market
The lockdown restrictions across the country led to a serious disruption in the supply chain, which negatively affected the perfume market. Moreover, the slowdown as a result of the suspension of various manufacturing activities and the ban on international travel in order to contain the spread of the pandemic has impeded the market's growth. Lockdowns and isolation during pandemics restricted the varied industrial operations, which created several complications for the market’s production and provide. The loss of revenue thanks to the suspended operations and the postponed activities across the industries led to reduced deliveries of perfume, further hampering the market’s growth. However, the COVID-19 crisis is probably going to accelerate market trends such as the rise of the middle-class population and the use of e-commerce, which may favour market growth. Moreover, players are adopting various safety measures to propel market growth on an outsized scale, together with the new planning and strategies introduced by the fragrance market players.

Considered in this report
• Geography: Canada
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Canada Perfume market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Eau De Parfum
• Eau De Toilette
• Eau De Cologne
• Eau Fraiche
• Parfum
• Others

By End User
• Men
• Women
• Others

By Ingredient Type
• Natural
• Synthetic

By Product
• Premium
• Mass

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.