Brazil Wine Market Overview, 2028

Brazil Wine Market Overview, 2028

Brazil has a favorable climate for wine production, particularly in regions such as Rio Grande do Sul, Santa Catarina, and São Paulo. These regions benefit from temperate climates, adequate rainfall, and diverse soil types, which allow for the cultivation of a wide variety of grape varietals. The Brazilian wine market is primarily dominated by domestic producers, with large wineries and cooperatives playing a significant role. However, imports of foreign wines have been steadily rising as well, as Brazilian consumers develop a taste for international wine styles and flavors. Wines from countries such as Argentina, Chile, Italy, and France are particularly popular. In recent years, there has been a shift towards higher-quality wines in Brazil. Winemakers have been investing in technology and adopting modern winemaking techniques to improve the overall quality of Brazilian wines. This has led to the production of premium and super-premium wines, which are gaining recognition both domestically and internationally. The consumption of wine in Brazil is also influenced by cultural factors and changing consumer preferences. Wine is increasingly being seen as a sophisticated and trendy beverage, enjoyed not only during special occasions but also as part of everyday life. The growing middle class, urbanization, and a more cosmopolitan lifestyle have contributed to the increased demand for wine. The Brazilian government has been supportive of the wine industry through initiatives such as tax incentives, research and development programs, and promoting wine tourism. These efforts aim to foster the growth of the wine market, both domestically and internationally.
According to the research report Brazil Wine Market Overview, 2028, published by Bonafide Research, The Brazil Wine market is expected to grow at above 12.23% CAGR from 2023 to 2028. The wine market in South Korea has experienced significant growth and popularity in recent years. Wine Consumption, Import Dominance, Preference for Red Wine, Wine Education and Culture, Wine Bars and Restaurants, Wine Tourism, Domestic grape varietals, Sparkling wine production, Hybrid grape varieties, Cultural diversity. The wine market in Brazil can be categorized into different product types. The main types of wines that are produced and consumed in Brazil are, Still Wines, Sparkling Wines, Fortified Wines, Rosé Wines, Varietal Wines, Blended Wines. There are several popular brands of wine in Brazil that have gained recognition and market presence. Some of the well-known wine brands in the country are, Miolo is one of the largest and most recognized wine producers in Brazil. They offer a wide range of wines, including still wines, sparkling wines, and fortified wines. Miolo is known for its quality wines, and their products are available both domestically and internationally. Salton is a historic Brazilian winery that has been producing wines since 1910. They are known for their sparkling wines, including their flagship product, Salton Intenso, which has garnered acclaim both in Brazil and abroad. Aurora is a cooperative winery with a long-standing history in Brazil. It has a wide portfolio of wines and is known for producing approachable and affordable wines, making them popular among consumers. Aurora offers both still and sparkling wines. Lidio Carraro, Casa Valduga, Pizzato, etc.

One of the most popular wines in the Brazilian market is Merlot. Merlot wines have gained widespread recognition and consumer preference in Brazil for several reasons such as, Easy-drinking and Approachable, Adaptability to Brazilian Climate, Bordeaux Heritage, Versatility in Winemaking, Pioneering Merlot in Brazil. The wine market in Brazil can be categorized by color types, which refer to the color of the wine, primarily red, white, and rosé. Like, Red Wine, White Wine, Rosé Wine. In the Brazilian wine market, red wines are generally considered the most drinkable and widely consumed. Red wines have a strong presence and are favored by a significant portion of wine consumers in Brazil. Several factors contribute to the popularity and drinkability of red wines in the Brazilian market such as, Smooth and Approachable, Fruit-forward Profiles, Versatility with Food Pairing, Cultivation of Grape Varieties. In the Brazilian wine market, wines can be categorized based on their sweetness levels. Includes, Dry Wines, Off-Dry Wines, Semi-Sweet Wines, Sweet Wines. The wine market in Brazil encompasses various distribution channels through which wines are made available to consumers. There are the main distribution channels in the Brazilian wine market such as, Retail Stores, Online Retail, Wine Clubs and Subscription Services, Restaurants and Bars, Winery Cellar Doors. Some of the Key Drivers of the Wine Market in Brazil are Increasing Wine Consumption, Wine Tourism, Domestic Wine Production, International Recognition. Opportunities in the Wine Market of Brazil such as, Expanding Export Market, Wine Education and Culture, Product Diversification.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil wine market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Still Wine
• Sparkling Wine

By Colour
• Red Wine
• White Wine
• Rose Wine
• Others

By Sweetness Level
• Semi-Sweet
• Dry
• Sweet
• Semi-Dry

By Distribution Channel
• On Trade
• Off Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.