Brazil Skin Care Market Overview, 2028

Brazil Skin Care Market Overview, 2028

Brazil has a diverse population with a range of skin types and concerns, and this has led to a wide variety of skin care products being available in the market. Brazilian consumers are known for their extensive beauty routines, which often include multiple skin care products. Facial care is particularly important, with many consumers using cleansers, toners, serums, moisturizers, and masks as part of their daily routine. Rising consumer awareness about using products that are vegan, organic, natural, and, at the same time, good for the planet, has encouraged manufacturers to launch new offerings and expand their footprint. For instance, in October 2022, L'Oreal's Brazilian subsidiary declared that it was broadening its line-up of sun protection products to better fulfil the demands of Brazil's vast skin diversity. The growth of the skincare industry can be attributed to the distinct position it holds within a number of trends, including the rising demand for self-care and health-promoting products, the interest in regimens and routines, the ability of social media to empower and inform consumers more quickly, and, most notably, the unique capacity of new technology to simplify the unusually complex options that customers have when interacting with skincare brands. Imports of skincare and beauty products to the country have increased owing to the growing demand for such products.

According to the research report, ""Brazil Skin Care Market Overview, 2028"" published by Bonafide Research, the Brazil Skin Care market is expected to grow at 5.88% CAGR from 2023 to 2028. Modern customers are much pickier and more mindful when it comes to their decisions, especially when it comes to buying skincare products. Customers are willing to spend money on items if they are organic and can improve their skin's health naturally. Other factors driving the rise of organic skincare in this region include the region's rapidly aging population, a growing millennial population, growing awareness of organic products, and an increase in the number of working women. Most customers in the country are looking for products that are natural, organic, sulfate-free, paraben-free, vegan, cruelty-free, and contain no artificial preservatives, colors, or fragrances. Such products are gaining traction and encouraging consumers to buy skin care products. As a result, natural, vegan, and environmentally friendly products are expected to grow during the forecast period. Brazil has a diverse population with a wide range of skin types and concerns. Brazil has a unique skin care culture as it is heavily influenced by the country's diverse flora and fauna. Many Brazilian skin care products contain natural ingredients such as acai, buriti oil, and cupuacu butter, which are found in the Amazon rainforest. Brazilian beauty routines also prioritize sun protection due to the country's strong sun exposure, and many products contain high SPF levels. The Brazilian culture values body positivity and self-care, with a focus on natural beauty and a healthy lifestyle.

As sustainability becomes more important to consumers, many skin care companies in Brazil are adopting eco-friendly packaging. This includes using recycled materials, reducing packaging waste, and implementing refill programs. The trend towards natural and organic products is strong in Brazil, with many consumers seeking out skin care products that are free from harsh chemicals and synthetic ingredients. This has led to the development of a thriving market for natural and organic skin care products in Brazil. Pollution is a growing concern in Brazil, particularly in urban areas. This has led to the development of skin care products that help protect against environmental pollutants, such as smog and dust. Personalization is a growing trend in the skin care market, as consumers seek products that are tailored to their individual needs and concerns. This has led to the development of customized skin care products in Brazil, such as personalized serums and creams.

Brazil's market for skin care goods is dominated by body care items for a number of reasons. The main cause is the hot, humid temperature of the nation, which can result in skin problems like dryness, sweating, and body acne. In order to maintain healthy, moisturised, and acne-free skin, many Brazilian consumers place a high priority on body care products. And Brazil's culture places a high value on physical attractiveness and self-care. Many Brazilians take care in keeping their skin healthy and attractive, which includes caring for it. Brazil has a large market for body care products as a result, and many customers are prepared to spend more for superior goods to get the outcomes they want. For these reasons also body lotion and body cream are more useable in the Brazilian market.

The lip mask category is still in the early stages of development in the Brazilian skin care market, but it has significant growth potential due to consumer interest, product innovation, and increasing accessibility. As more consumers prioritize lip care as part of their overall skincare routine, the demand for specialized products like lip masks is likely to continue to grow. The premium price range still has a significant presence in the Brazilian skincare market, mass market brands have a stronger foothold due to their affordability, wide product range, and ability to cater to the needs and preferences of the majority of Brazilian consumers.

According to the report for the end user segment female is dominating compare to the men endorsement about their skin. There is some reason; marketing strategies in the Brazilian skincare market often target women, with advertising and promotional campaigns geared towards female consumers. This contributes to the perception that skincare is primarily a women's market, and as a result, men may not feel as compelled to invest in skincare products. However, the men's skincare market is growing in Brazil, and there is an increasing demand for products specifically formulated for men. Brands are beginning to cater to this demand by offering products with masculine packaging and scents, as well as formulations that address male-specific skin concerns such as razor burn and oily skin.

Specialty stores are an important retail channel for the Brazilian skincare market because they offer a personalized and curated shopping experience that caters to the growing demand for high-quality, effective, and tailored skincare products. There are many specialty stores for skincare products in Brazil. Here are some of are, Sephora , The Beauty Box, Epoca Cosmeticos, Drogaria Onofre, The Body Shop, Granado Pharmacias, Natura.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.