Brazil Personal Care Appliances Market Overview, 2027

Brazil Personal Care Appliances Market Overview, 2027

In Brazil, the connection between wealthy and feeling good is one that personal care brands have been making for quite some time but should emphasize now given the current climate. The desire to make educated and ethical purchase decisions means consumers are raising their expectations for brands when it comes to transparent ingredient sourcing and labelling, and environmentally-friendly packaging.

According to a research report, “Brazil Personal Care Appliances Market Overview, 2027”, published by Bonafide research, the market is expected to add USD 0.32 Billion by 2027. Such products include hair care, oral care, and other personal hygiene products that are battery or electricity operated. The market is expected to grow at a steady pace for products that have already established themselves. The sales of comparatively newer products such as hair stylers and oral care appliances, is anticipated to witness a faster adoption in the market. Increase attentiveness towards personal grooming and beauty driving personal care electrical appliances market growth. Brazil’s personal care appliances market is skyrocketing with growing sales driven by a fashion-conscious and beauty-obsessed population. Brazil, the personal care appliances industry veteran, is the largest consumer of personal care appliances market and relies heavily on traditional channels for distribution. Online retailing has made inroads into the personal care appliances market in Brazil and is on a slow but steady growth trajectory with immense potential in the future.

The transformation in the modern scenario led modification in the concept of beauty, wellness, and grooming. In the modern age of competition consumers are getting more watchful towards beauty and grooming. Increasing beauty consciousness among women and men is one of the major trends in personal care electrical appliances market, which lead to drive the personal care market. Grooming plays a major role in maintaining a high self-confidence. People are also concerned about oral healthcare, which has increased the demand for electric toothbrushes worldwide. Nowadays, consumers are opting for personal care appliances rather than traditional products, due to huge social media exposure. Growing personal care concerns is a major factor driving the personal care appliances market.

In Brazil, consumers heavily used hair dryers to dry hair quickly and make the hair look smooth and glossy every time after use. These styling tools are mostly preferred to achieve significant control over their hair compared to drying it naturally. The hair appliances, like straighteners and curlers, enable consumers to create various hairstyles as required, thus making these hair styling tools popular among people in the region. To meet the growing demand, the key market players operating are focusing on expanding their distribution channels and networks. Moreover, the rising requirement for hair styling tools, largely across professional salons, followed by the personal use segment, has led to strong growth in lightweight and compact hair styling equipment, such as hair dryers. The growing reliance on using personal products, which combine both the aspects of daily use and are travel size, has witnessed a strong uptick over recent years.

Covid-19
The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

Considered in this report
• Geography: Brazil
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Brazil Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Brazil Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2021
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. Brazil Market Trends
7. Brazil Personal Care Appliances Market Overview
7.1. Market Size By Value
7.1.1. Market Size and Forecast By Product
7.1.2. Market Size and Forecast By Product type
7.1.3. Market Size and Forecast By Power supply
7.1.4. Market Size and Forecast By Gender
7.1.5. Market Size and Forecast By Distribution channel
8. Brazil Personal Care Appliances Market Segmentations
8.1. Brazil Personal Care Appliances Market, By Product type
8.1.1. Brazil Personal Care Appliances Market Size, By Hair Care Appliances, 2016-2027
8.1.2. Brazil Personal Care Appliances Market Size, By Hair Removal Appliances, 2016-2027
8.1.3. Brazil Personal Care Appliances Market Size, By Oral Care Appliances, 2016-2027
8.1.4. Brazil Personal Care Appliances Market Size, By Others, 2016-2027
8.2. Brazil Personal Care Appliances Market, By product type
8.2.1. Brazil Personal Care Appliances Market Size, By Hair Dryer, 2016-2017
8.2.2. Brazil Personal Care Appliances Market Size, By Hair Straightener, 2016-2017
8.2.3. Brazil Personal Care Appliances Market Size, By Hair Clipper and Trimmer, 2016-2017
8.2.4. Brazil Personal Care Appliances Market Size, By Powered Toothbrush, 2016-2017
8.2.5. Brazil Personal Care Appliances Market Size, Others, 2016-2017
8.3. Brazil Personal Care Appliances Market, By Power Supply
8.3.1. Brazil Personal Care Appliances Market Size, By Wired, 2016-2017
8.3.2. Brazil Personal Care Appliances Market Size, By Wireless (Battery Operated), 2016-2017
8.4. Brazil Personal Care Appliances Market, By Gender
8.4.1. Brazil Personal Care Appliances Market Size, By Female, 2016-2017
8.4.2. Brazil Personal Care Appliances Market Size, By Male, 2016-2017
8.4.3. Brazil Personal Care Appliances Market Size, By Others, 2016-2017
8.5. Brazil Personal Care Appliances Market, By Sales Channel
8.5.1. Brazil Personal Care Appliances Market Size, By Supermarket & Hypermarket, 2016-2017
8.5.2. Brazil Personal Care Appliances Market Size, By Specialty Store, 2016-2017
8.5.3. Brazil Personal Care Appliances Market Size, By Convenience Store, 2016-2017
8.5.4. Brazil Personal Care Appliances Market Size, By E-Commerce/Online, 2016-2017
8.5.5. Brazil Personal Care Appliances Market Size, By Others, 2016-2017
9. Brazil Personal Care Appliances Market Opportunity Assessment
9.1. By Product, 2022 to 2027
9.2. By Product Type, 2022 to 2027
9.3. By Power Supply, 2022 to 2027
9.4. By Gender, 2022 to 2027
9.5. By Sales Channel, 2022 to 2027
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: Brazil Personal Care Appliances Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By Power Supply
Figure 5: Market Attractiveness Index, By Gender
Figure 6: Market Attractiveness Index, By Sales Channel
Figure 7: Porter's Five Forces of Brazil Personal Care Appliances Market
List of Table
Table 1: Brazil Personal Care Appliances Market Size and Forecast By Product (2016, 2021 & 2027F)
Table 2: Brazil Personal Care Appliances Market Size and Forecast By Product type (2016, 2021 & 2027F)
Table 3: Brazil Personal Care Appliances Market Size and Forecast By Power supply (2016, 2021 & 2027F)
Table 4: Brazil Personal Care Appliances Market Size and Forecast By Gender (2016, 2021 & 2027F)
Table 5: Brazil Personal Care Appliances Market Size and Forecast By Distribution channel (2016, 2021 & 2027F)
Table 6: Brazil Personal Care Appliances Market Size of Hair Care Appliances (2016-2027) in USD Billion
Table 7: Brazil Personal Care Appliances Market Size of Hair Removal Appliances (2016-2027) in USD Billion
Table 8: Brazil Personal Care Appliances Market Size of Oral Care Appliances (2016-2027) in USD Billion
Table 9: Brazil Personal Care Appliances Market Size of Others (2016-2027) in USD Billion
Table 10: Brazil Personal Care Appliances Market Size of Hair Dryer (2016-2017) in USD Billion
Table 11: Brazil Personal Care Appliances Market Size of Hair Straightener (2016-2017) in USD Billion
Table 12: Brazil Personal Care Appliances Market Size of Hair Clipper and Trimmer (2016-2017) in USD Billion
Table 13: Brazil Personal Care Appliances Market Size of Powered Toothbrush (2016-2017) in USD Billion
Table 14: Brazil Personal Care Appliances Market Size of Others (2016-2017) in USD Billion
Table 15: Brazil Personal Care Appliances Market Size of Wired (2016-2017) in USD Billion
Table 16: Brazil Personal Care Appliances Market Size of Wireless (Battery Operated) (2016-2017) in USD Billion
Table 17: Brazil Personal Care Appliances Market Size of Female (2016-2017) in USD Billion
Table 18: Brazil Personal Care Appliances Market Size of Male (2016-2017) in USD Billion
Table 19: Brazil Personal Care Appliances Market Size of Others (2016-2017) in USD Billion
Table 20: Brazil Personal Care Appliances Market Size of Supermarket & Hypermarket (2016-2017) in USD Billion
Table 21: Brazil Personal Care Appliances Market Size of Specialty Store (2016-2017) in USD Billion
Table 22: Brazil Personal Care Appliances Market Size of Convenience Store (2016-2017) in USD Billion
Table 23: Brazil Personal Care Appliances Market Size of E-Commerce/Online (2016-2017) in USD Billion
Table 24: Brazil Personal Care Appliances Market Size of Other (2016-2017) in USD Billion

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