Brazil Natural Cosmetics Market Overview, 2028

Brazil Natural Cosmetics Market Overview, 2028

Brazil's market for natural cosmetics has expanded recently as a result of rising consumer awareness of the value of natural and organic products in daily personal care routines. As a country rich in biodiversity, Brazil boasts a vast array of natural resources, including exotic plants, fruits, and botanical extracts known for their beneficial properties. This abundance of natural ingredients has fueled the development of a thriving natural cosmetic industry, catering to the growing demand for clean, sustainable, and ethically sourced beauty products. Brazilian culture has long embraced natural beauty traditions, with a deep-rooted appreciation for the use of plant-based ingredients in skincare, haircare, and body care rituals. Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and dullness, have been fueling the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, do not leave any harmful impact on the skin. Natural skincare and cosmetic products that are free of chemicals and transparent about their ingredients are driving consumer demand for such products. This factor has resulted in a shift in consumer preference from synthetic skincare products to organic products.

According to the research report ""Brazil Natural Cosmetic Market Overview, 2028,"" published by Bonafide Research, the Brazil Natural Cosmetic market is expected to grow at above 5.42% CAGR from 2023 to 2028. To capitalise on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as ""organic,"" ""vegan,"" ""natural,"" ""chemical-free,"" and ""cruelty-free,"" among others. Arte dos Aromas, Cativa Natureza, Simple Organic, and Bioart are the Brazilian manufacturers of natural and organic cosmetics. They offer a variety of skincare, body care, and home fragrance products. Herbia is a Brazilian manufacturer of organic and natural cosmetics. They offer a range of skincare, body care, and aromatherapy products.

Natural cosmetic brands in the high-end or luxury range offer premium products with sophisticated formulations and luxurious packaging. Natura is a Brazilian brand that offers a range of natural and organic cosmetic products. They are known for their commitment to sustainability, using Amazonian ingredients, and promoting ethical sourcing practises. Natura's premium line, Natura Ekos, features luxurious formulations and packaging, incorporating ingredients such as Brazil nut oil, aça, and cupuaçu. And Surya Brazil is also a Brazilian brand specialising in natural and organic cosmetics, with a focus on hair care and colouring products. They offer premium options for those seeking natural and sustainable alternatives. These brands often use rare and exotic ingredients sourced sustainably from around the world. The products in this range are known for their exceptional quality, innovative formulations, and high-performance results. They are typically priced at the higher end of the spectrum, reflecting the premium nature of the ingredients and the brand's positioning. Natural cosmetic products can also be found in drugstores and supermarkets at competitive prices. These mass-market brands cater to a broader consumer base and aim to provide affordable natural options that are easily accessible. The formulations may be simpler, focusing on popular natural ingredients and basic skincare needs. These products often come in standardised packaging and are positioned for everyday use.

The Brazilian Association of the Personal Hygiene, Perfumery, and Cosmetics Industry (ABIHPEC) is an important association in the Brazilian cosmetic industry. The National Health Surveillance Agency (Anvisa) is the regulatory agency responsible for overseeing the safety, quality, and efficacy of cosmetic products in Brazil. A well-known certification organisation called Ecocert offers natural and organic certifications for cosmetic items. Brazilian organic and natural cosmetic goods are certified by IBD Certification, an organic certification organisation. In-cosmetics Latin America is a leading exhibition and conference dedicated to the personal care ingredients and cosmetics industry. The event provides a platform for natural cosmetic brands, suppliers, and professionals to showcase their products, exchange knowledge, and explore emerging trends and innovations in the market. And Beauty Fair is one of the largest beauty trade shows in Latin America, held annually in So Paulo, Brazil.

Costa Brazil, for instance, launched a new body wash in November 2022 that the company claims is made entirely of sustainably sourced ingredients from the heart of the Amazon rainforest. The company claimed that this is a nutrient-rich, handy body wash infused with skin-softening squalene and Amazon-sourced miracle oils. Natural ingredients are increasingly being used in place of synthetic ones by businesses, in part due to customer demand and in part due to a shift towards sustainable raw materials. The natural cosmetic market in Brazil offers a wealth of opportunities driven by consumer demand for clean, natural, and sustainable beauty products. The country's rich biodiversity, cultural heritage, and commitment to ethical practises make it a thriving hub for natural cosmetic innovation. As consumers increasingly prioritise their health, environmental impact, and connection to nature, the Brazilian natural cosmetic market continues to evolve and flourish, contributing to a more conscious and holistic approach to beauty.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation

By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.