Brazil Motorcycle Helmet Market Overview, 2028

Brazil Motorcycle Helmet Market Overview, 2028

Brazil has one of the world's largest motorcycle markets, with millions of motorcycles on the road. This has aided the growth of the country's motorcycle helmet market. Brazilian helmet manufacturers like AGV Helmets and Shark Helmets are gaining international acclaim for their innovative designs and high-quality helmets. All motorcycle riders and passengers in Brazil are required to wear helmets that meet the country's safety standards. Failure to comply can result in fines, points on your licence, and even the seizure of your motorcycle. Brazil has its own helmet safety standard, known as NBR 7471, which is based on ECE regulations from Europe. To ensure adequate protection for children, all helmets sold in Brazil must meet this standard. The country's strict helmet laws, which require all motorcyclists to wear a helmet that meets specific safety standards, drive much of the demand for motorcycle helmets in Brazil. As a result, the Brazilian motorcycle helmet market is heavily regulated, with strict safety standards that all helmet manufacturers must adhere to. Trends in fashion and design also influence the motorcycle helmet market in Brazil. In recent years, there has been an increase in demand for helmets with distinctive designs and colours, particularly among younger riders. This has resulted in a greater availability of helmets with graphic designs, custom paint jobs, and other distinctive features.

According to the research report, “Brazil Motorcycle Helmet Market Overview, 2028” published by Bonafide Research, the market is projected to reach market size around USD 140 Million by 2028. Brazil's economy has been steadily growing in recent years, resulting in increased disposable income among consumers. As a result, more Brazilian motorcycle riders can afford higher-quality, more expensive helmets, contributing to the growth of the motorcycle helmet market. Brazilian motorbike riders are becoming more aware of the importance of safety. This has increased demand for better-protected helmets as well as helmets with advanced features like Bluetooth connectivity and noise reduction technology. Based on research study the motorcycle helmet market of brazil is divided into smart and non-smart. Currently the non-smart helmet exhibits the highest market share. During the forecast period smart helmet segment is expected to gain the maximum market share of motorcycle helmet market of Brazil. Motorcyclists in Brazil prioritise safety, and smart helmets provide advanced safety features that traditional helmets cannot match. Smart helmets can have built-in sensors, cameras, and GPS tracking, which can help improve safety and lower the risk of an accident. Wearable technology, including smart helmets, is becoming increasingly popular in Brazil. Smart helmets provide this functionality to consumers, who are increasingly interested in products that can connect to their smartphones or other devices. Electric motorcycles are becoming more popular in Brazil, and smart helmets with features specifically designed for electric motorcycle riders, such as built-in navigation systems and real-time battery monitoring, are becoming more popular.

The market is divided into three categories: full face, half face, and off-road racing. Among them, the full-face helmet had the highest market share. During the forecast period, the full-face helmet is expected to dominate the Brazilian helmet market. Full-face motorcycle helmets offer the most protection, covering the entire face and head. This is especially critical in Brazil, where motorcycle accidents are a leading cause of injury and death. As a result, many Brazilian riders are willing to spend money on high-quality full-face helmets to keep them safe while riding. Full-face helmets are becoming more fashionable and customizable, with many brands offering a variety of colours, graphics, and designs. This has contributed to full-face helmets becoming more appealing to younger, fashion-conscious riders in Brazil. The off Road/ Racing helmets are also expected to dominate the motorcycle helmet market in Brazil. Off-road and racing helmets are popular among a subset of Brazilian motorcyclists, particularly those who compete in off-road or motocross events. These helmets are made for high-speed, high-impact riding and are typically lighter and more aerodynamic than other types of helmets.

The market is segmented into offline and online distribution channels. Currently, the offline distribution channel dominates the market. During the forecast period, the online segment is expected to dominate the helmet market in Brazil significantly. Customers can browse and purchase helmets from the comfort of their own homes, eliminating the need to visit a physical store. This is especially useful for customers who don't live near a motorcycle or bicycle shop or who have hectic schedules and little time to shop in person. Because they have lower overhead costs and can take advantage of economies of scale, online retailers frequently offer lower prices on helmets than brick-and-mortar stores. This can make it more affordable for customers to purchase high-quality helmets.

The market is divided into two segments based on end users: riders and passengers. During the forecast period, the rider segment will account for the majority of the helmet market in Brazil. The rider segment is the most important market for helmets in the Brazil for several reasons. Motorcycle riding is a popular recreational activity as well as a mode of transportation in Brazil, with millions of riders hitting the road each year. As a result, there is a significant market for motorcycle helmets, with many riders looking for high-quality, long-lasting helmets that will keep them safe in the event of an accident. Helmets are required by law in many states for motorcycle riders.

In Brazil, there are several local motorcycle helmet manufacturers. Among the major Brazilian motorcycle helmet manufacturers are: Pro Tork: Pro Tork is one of the largest motorcycle helmet manufacturers in Brazil, offering a diverse range of helmets for different types of riders, including full-face, off-road, and open-face helmets. Norisk is a Brazilian brand that specialises in high-performance motorcycle helmets with an emphasis on innovative design and cutting-edge technology. Peels: Peels is a well-known Brazilian brand that offers a diverse range of low-cost, high-quality motorcycle helmets, including full-face, modular, and open-face models. Bieffe: Bieffe is a Brazilian company that has been producing motorcycle helmets since 1972 and has a reputation for producing high-quality, long-lasting helmets for riders of all types.

In recent years, there have been several significant advancements in motorcycle helmet technology and design in Brazil. Among these developments are: Brazilian manufacturers have been experimenting with new materials such as carbon fibre and fibreglass to create lighter, more durable helmets. These materials are also used to make helmets with increased impact protection. With Brazil's hot and humid climate, there is a growing emphasis on helmets with effective ventilation systems to help keep riders cool and comfortable while riding. Improved fit and comfort: With new design features such as adjustable padding, moisture-wicking liners, and ergonomic chin straps, Brazilian manufacturers have been working to improve the fit and comfort of motorcycle helmets.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Full Face
• Half Face
• Off Road/ Racing

By Distribution Channel:
• Offline
• Online

By End User:
• Rider
• Passenger

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.