Brazil Hair Care Market Overview, 2028

Brazil Hair Care Market Overview, 2028

In Brazil, during the early times when indigenous communities used natural ingredients such as aloe vera, coconut oil, and various herbs to care for their hair, new hair care products and techniques were introduced, such as pomades, waxes, and oils. In the early 20th century, the Brazilian hair care industry began to develop more rapidly with the introduction of modern manufacturing techniques and the production of a wider range of products. In the 1950s and 1960s, the Brazilian hair care industry saw significant growth with the introduction of new products such as hair dyes and chemical relaxers. Brazilian women, in particular, began to embrace these products as a way to achieve new hairstyles and keep up with changing fashion trends. The Brazilian hair care market is one of the fastest-growing in South America, driven by a large and diverse population, rising disposable incomes, and an increasing focus on personal appearance and grooming. One of the most popular trends in the Brazilian hair care market is the use of natural and organic ingredients, which are seen as healthier and more environmentally friendly alternatives to traditional hair care products. Brazilian consumers are also increasingly interested in products that offer specific benefits such as anti-frizz, hair repair, and hair growth.

According to the research report ""Brazil Hair Care Market Overview, 2028,"" published by Bonafide Research, the Brazil Hair Care Market is expected to grow at above 5% CAGR from 2023 to 2028. Rising disposable income levels in Brazil have led to an increase in spending on personal care products, including hair care products. As consumers have more money to spend, they are willing to invest in high-quality and innovative hair care products that offer specific benefits. Brazil is known for its fashion-forward culture, and changing fashion trends are driving demand for new and innovative hair care products. As consumers look to stay on trend with their hairstyles, they are willing to try new products and experiment with different hair colours and styles. Based on the product types, they include shampoo, conditioner, hair colour, hair styling products, hair oil, and others. In Brazil, the shampoo has the highest market share; furthermore, the shampoo's sub-segments include cosmetic shampoo, herbal and organic shampoo, dry shampoo, and others. In Brazil, cosmetic shampoo has the highest market share. In the future, dry shampoo will grow at the highest CAGR. One of the key factors is changing consumer preferences and lifestyle trends. Brazilian consumers are increasingly busy and looking for convenient and time-saving hair care products that allow them to maintain their hair hygiene without having to wash their hair every day. This is where dry shampoo comes in, as it allows consumers to refresh their hair quickly and easily without having to go through the time-consuming process of washing and blow-drying their hair.

There are several associations and organisations related to the hair care market in Brazil. ABIHPEC (the Brazilian Association of the Cosmetic, Toiletry, and Fragrance Industry) is the main industry association representing the Brazilian cosmetic and hair care sectors. The association works to promote the development of the industry and improve its competitiveness, as well as to support its members in areas such as innovation, sustainability, and regulatory compliance. ANVISA (the National Health Surveillance Agency) is the regulatory agency responsible for ensuring the safety and quality of cosmetic and personal care products in Brazil, including hair care products. All hair care products sold in Brazil must be registered with ANVISA and comply with its regulations. The Brazilian Society of Trichology is a scientific organisation focused on the study and treatment of hair and scalp disorders. It brings together professionals such as dermatologists, trichologists, and hair transplant surgeons and works to promote research, education, and awareness of hair and scalp health in Brazil. ABT (Brazilian Association of Hairdressers and Beauty Professionals) is a professional association representing hairdressers and other beauty professionals in Brazil. It works to promote the professionalization and development of the sector as well as provide education and training opportunities for its members. These associations and organisations play an important role in the development and regulation of the hair care market in Brazil and work to promote the growth and competitiveness of the sector as well as the safety and quality of its products and services.

Based on the report, the conditioner segment includes rinse-out, leave-in, and others (deep). Currently, in Brazil, the rinse-out conditioner types have the highest market share. The incidence of damaged hair among Brazilian customers is one of the important causes. Brazil has a tropical environment, and the heat and humidity may damage, frizz, and dry out hair. Rinse-out conditioners are viewed as a practical remedy by consumers who are seeking conditioners that can aid in nourishing and repairing their hair. In the future, leave-in conditioners will grow at the highest CAGR rate. Based on hair styling products, segments include hair gel, hair mousse, hair spray, styling creams and waxes, and other styling products. In Brazil, hair gel is dominating the market. Hair gel is an effective styling product for these hair types, as it can help define and hold curls and waves, creating a polished and finished look. Brazilian consumers also tend to have a preference for shiny and glossy hair, which can be achieved with the use of hair gel. Also, the hair gel is a versatile product that can be used to create a range of styles, from slicked-back looks to edgy spikes and everything in between. This versatility makes it a popular choice for both men and women in Brazil, as it can be used to achieve a variety of looks and is suitable for a range of hair types and lengths.

Based on the price range, product segments include mass and premium. The mass price range is leading the hair care market in Brazil. In the future, the premium range will grow at the highest CAGR rate. Based on the distribution channel, it includes convenience stores, supermarkets and hypermarkets, specialty retail stores, and online retail channels. In Brazil, convenience stores are leading the hair care market in the country. Some of the top convenience stores that provide hair care products are Pao de Acucar, Carrefour, Extra, Droga Raia, Drogasil, and Lojas Americanas. These stores offer a wide range of hair care products.

There are several major events that take place in Brazil regarding hair care, like the Beauty Fair, which is the largest professional beauty fair in Latin America and one of the most important events in the Brazilian hair care industry. It takes place annually in Sao Paulo and attracts thousands of exhibitors and visitors from around the world. The event showcases the latest trends and products in hair care, as well as offering educational workshops and seminars for industry professionals. Hair Brasil is another major beauty fair that takes place in So Paulo every year. It is specifically focused on the hair care industry and features exhibitors from all over the world showcasing the latest products, techniques, and trends in hair care. Congresso Brasileiro de Tricologia is an annual congress focused on the study of trichology, which is the scientific study of hair and scalp. The event attracts industry professionals and researchers from around the world to discuss the latest developments and research in the field of hair care. These events provide a platform for companies to showcase their latest products and innovations in hair care, as well as an opportunity for industry professionals to network and learn from each other. They also serve as a barometer for the latest trends and consumer preferences in the Brazilian hair care market.

Considered in this report

• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Brazil Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.