Brazil Gin Market Overview, 2028

Brazil Gin Market Overview, 2028

Brazil is famous for its vibrant and lively festivals, and drinking plays a significant role in many of these celebrations. Gin has become a trendy and fashionable spirit in Brazil, capturing the attention of consumers, mixologists, and spirit enthusiasts. The interest in gin has been fueled by the growing cocktail culture and the desire for unique, flavorful drinks. Gin-based cocktails have gained significant popularity in Brazil, with the classic Gin and Tonic being a favourite choice. Mixologists and bartenders in Brazil experiment with different ingredients, flavours, and garnishes to create unique and innovative gin cocktails. Brazilian consumers enjoy exploring the world of mixology and trying new cocktail creations. Online platforms and social media groups dedicated to gin have become popular gathering spaces for Brazilian gin enthusiasts. These communities provide a platform for sharing recommendations, discussing trends, and connecting with fellow gin lovers, fostering a sense of camaraderie and expanding the reach of the gin culture. Brazilian gin brands often collaborate with local artists, designers, and other brands to create limited-edition gins or unique packaging. These collaborations contribute to the sense of exclusivity and creativity within the gin culture in Brazil, making certain releases highly sought-after by collectors and enthusiasts. Gin appreciation clubs have also emerged, bringing together enthusiasts who share a passion for gin. These clubs organise tastings, workshops, and social events centred around gin, providing a platform for like-minded individuals to exchange knowledge, experiences, and recommendations.

According to the research report Brazil Gin Market Overview, 2028, published by Bonafide Research, the Brazil Gin market is expected to grow at a CAGR of above 6.43% from 2023 to 2028. In the Brazilian gin market, several major brands have gained prominence. It includes Beefeater, Tanqueray, Bombay Sapphire, Hendrick's, Seagers, Amázzoni, and Vitória Régia. Many supermarkets and hypermarkets in Brazil have a dedicated section for alcoholic beverages, including gin. These mass retailers offer convenience and a broad range of products, making it accessible for consumers to purchase gin while doing their regular grocery shopping. Carrefour, Extra, Po de Açcar, Walmart, and Assa Atacadista are among them. The e-commerce sector has seen significant growth in Brazil, and this includes the online sale of alcoholic beverages, including gin. Several online retailers specialise in selling spirits, providing consumers with the convenience of browsing and purchasing gin from the comfort of their homes. Online platforms often offer a wide selection of brands, product descriptions, and customer reviews to assist shoppers in making informed choices. Wine.com.br, Evino, Empório da Cerveja, Amazon Brazil, and Cia. dos Bacos are among them. In Brazil, the London Dry style of gin is the most famous and widely consumed. London Dry Gin is known for its classic and juniper-forward flavour profile, characterised by a dry and crisp taste. Brands such as Beefeater, Tanqueray, Bombay Sapphire, and Seagers, which offer London Dry gin expressions, are quite popular and commonly found in the Brazilian market.

The Brazilian government has established a legal definition for gin that defines its characteristics and production methods. According to Brazilian law, gin must be a distilled beverage produced with the predominant use of juniper berries and other botanicals, with a minimum alcohol content of 37.5% by volume. The production of gin in Brazil must comply with specific regulations regarding distillation methods, including the use of pot stills or column stills. The distillation process should extract the characteristic flavours and aromas from the botanicals used in the production. Gin products sold in Brazil must adhere to labelling requirements set by the Brazilian regulatory agency, ANVISA (National Health Surveillance Agency). These requirements include providing information such as the product name, alcohol content, ingredients, and any allergens or additives used. The label must also comply with specific size and font requirements for legibility. Gin producers are required to register their products with the Ministry of Agriculture, Livestock, and Supply (MAPA). The registration process ensures that the gin meets the necessary quality and safety standards. Additionally, gin producers may obtain certifications such as organic certification or geographical indications to differentiate their products. Brazil has a complex tax system, and alcoholic beverages, including gin, are subject to high taxes and import duties. These taxes can increase the overall cost of production and distribution, making it challenging for both domestic and imported gin brands to compete on price and profitability.

Considered in this report

• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Brazil Gin market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others

By Price Point

• Standard
• Premium
• Luxury

BY Sales Channel

• On trade
• Off trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.